{"id":76206,"date":"2025-10-30T11:20:02","date_gmt":"2025-10-30T10:20:02","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76206"},"modified":"2026-04-13T16:53:51","modified_gmt":"2026-04-13T14:53:51","slug":"electronic-shelf-labels","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/de\/lexikon\/electronic-shelf-labels\/","title":{"rendered":"Electronic Shelf Labels (ESL)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"76206\" class=\"elementor elementor-76206\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">POS Lexikon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Electronic Shelf Labels (ESL)<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Elektronische Preisschilder, kurz ESL (<strong>Electronic Shelf Labels<\/strong>), sind digitale Etiketten, die an Verkaufsregalen angebracht werden und Preis- sowie Produktinformationen anzeigen. Sie ersetzen zunehmend gedruckte Regaletikett&nbsp;und lassen sich &#8211; im Gegensatz zum gedruckten Vorg\u00e4nger &#8211; zentral steuern und digital aktualisieren.<\/p>\n<p>Zu den gr\u00f6\u00dften in Europa agierenden ESL-Herstellern geh\u00f6ren&nbsp;Delfi, Hanshow, Partron ESL, SESimagotag (VusionGroup) und SoluM. Mithilfe einer Content Management Software werden die gew\u00fcnschten Inhalte an die ESL verteilt. Eine Anbindung an eine Produktdatenbank, optimalerweise an das Warenwirtschaftssystem, ist f\u00fcr Schnelligkeit und Effizienz von ELS-Systemen grundlegend.&nbsp;<\/p><p>Dar\u00fcber hinaus gibt es herstellerunabh\u00e4ngige Softwarel\u00f6sungen, wie <strong>PRESTIGEenterprise<\/strong>, die gerade bei Einzelhandelsunternehmen zum Einsatz kommen, die viele Filialen betreuen. Sie sind in der Lage ESL-Modelle verschiedener Hersteller zu steuern, was gerade bei \u00dcbernahmen, aber auch bei zeitlich oder technisch begr\u00fcndetem Herstellerwechsel von Vorteil ist. So kann vermieden werden, dass die ESL mit verschiedenen Softwaresystemen angesprochen werden m\u00fcssen und alles bleibt in einer Hand.<\/p>\n<p>Der Einsatz von ESL im Einzelhandel erm\u00f6glicht schnelle Preis\u00e4nderungen, stets aktuelle Produktinformationen, die in Echtzeit verwaltet werden k\u00f6nnen und automatisierte Prozesse, die Fehler reduzieren. ESLs unterst\u00fctzen eine dynamische Preisgestaltung und verbessern das Kundenerlebnis, indem sie stets aktuelle Informationen am Point of Sale bereitstellen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Online Software AG ist Ihr starker Partner f\u00fcr POS-Marketing-L\u00f6sungen. Unsere <a title=\"POS-Marketing-Software\" href=\"\/de\/software\/\"><span style=\"text-decoration: underline;\">POS-Marketing-Software<\/span><\/a> PRESTIGEenterprise unterst\u00fctzt Sie mit folgenden Features:<\/p><ul><li><p>&#8211; <span style=\"text-decoration: underline;\"><a title=\"POS-L\u00f6sungen\" href=\"\/de\/loesungen\/\">POS-L\u00f6sungen<\/a><\/span><\/p><\/li><li><p>&#8211; <span style=\"text-decoration: underline;\"><a title=\"Digital-Signage-L\u00f6sungen\" href=\"\/de\/loesungen\/digital-signage\/\">Digital-Signage-L\u00f6sungen<\/a><\/span><\/p><\/li><li><p>&#8211; L\u00f6sungen f\u00fcr <span style=\"text-decoration: underline;\"><a title=\"digitale Preisschilder\" href=\"\/de\/elektronische-preisschilder\/\">digitale Preisschilder<\/a><\/span> (ESL)<\/p><\/li><li><p>&#8211; <span style=\"text-decoration: underline;\"><a title=\"Print-L\u00f6sungen\" href=\"\/de\/loesungen\/print\/\">Print-L\u00f6sungen<\/a><\/span><\/p><\/li><li><p>&#8211; <span style=\"text-decoration: underline;\"><a title=\"Mobile-Marketing-L\u00f6sungen\" href=\"\/de\/loesungen\/mobile\/\">Mobile-Marketing-L\u00f6sungen<\/a><\/span><\/p><\/li><li><p>&#8211; <a title=\"Retail-Media-L\u00f6sungen\" href=\"\/de\/retail-media\/\"><span style=\"text-decoration: underline;\">Retail-Media-L\u00f6sungen<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sie interessieren sich f\u00fcr <br>die Kommunikation am POS? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/de\/newsletter-anmeldung\/\">Jetzt zum Newsletter anmelden<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Electronic Shelf Labels (ESL) Elektronische Preisschilder, kurz ESL (Electronic Shelf Labels), sind digitale Etiketten, die an Verkaufsregalen angebracht werden und Preis- sowie Produktinformationen anzeigen. Sie ersetzen zunehmend gedruckte [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76206","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Electronic Shelf Labels (ESL) - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/de\/lexikon\/electronic-shelf-labels\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Electronic Shelf Labels (ESL) - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Electronic Shelf Labels (ESL) Elektronische Preisschilder, kurz ESL (Electronic Shelf Labels), sind digitale Etiketten, die an Verkaufsregalen angebracht werden und Preis- sowie Produktinformationen anzeigen. Sie ersetzen zunehmend gedruckte [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/de\/lexikon\/electronic-shelf-labels\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T14:53:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/online-software-ag.com\/lexikon\/electronic-shelf-labels\/\",\"url\":\"https:\/\/online-software-ag.com\/lexikon\/electronic-shelf-labels\/\",\"name\":\"Electronic Shelf Labels (ESL) - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\/\/online-software-ag.com\/#website\"},\"datePublished\":\"2025-10-30T10:20:02+00:00\",\"dateModified\":\"2026-04-13T14:53:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/online-software-ag.com\/lexikon\/electronic-shelf-labels\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/online-software-ag.com\/lexikon\/electronic-shelf-labels\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/online-software-ag.com\/lexikon\/electronic-shelf-labels\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/online-software-ag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lexikon\",\"item\":\"https:\/\/online-software-ag.com\/lexikon\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Electronic Shelf Labels (ESL)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/online-software-ag.com\/#website\",\"url\":\"https:\/\/online-software-ag.com\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/online-software-ag.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/online-software-ag.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/online-software-ag.com\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\/\/online-software-ag.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Electronic Shelf Labels (ESL) - Online Software AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/de\/lexikon\/electronic-shelf-labels\/","og_locale":"de_DE","og_type":"article","og_title":"Electronic Shelf Labels (ESL) - Online Software AG","og_description":"POS Lexikon Electronic Shelf Labels (ESL) Elektronische Preisschilder, kurz ESL (Electronic Shelf Labels), sind digitale Etiketten, die an Verkaufsregalen angebracht werden und Preis- sowie Produktinformationen anzeigen. Sie ersetzen zunehmend gedruckte [&hellip;]","og_url":"https:\/\/online-software-ag.com\/de\/lexikon\/electronic-shelf-labels\/","og_site_name":"Online Software AG","article_modified_time":"2026-04-13T14:53:51+00:00","twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/online-software-ag.com\/lexikon\/electronic-shelf-labels\/","url":"https:\/\/online-software-ag.com\/lexikon\/electronic-shelf-labels\/","name":"Electronic Shelf Labels (ESL) - Online Software AG","isPartOf":{"@id":"https:\/\/online-software-ag.com\/#website"},"datePublished":"2025-10-30T10:20:02+00:00","dateModified":"2026-04-13T14:53:51+00:00","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/lexikon\/electronic-shelf-labels\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/lexikon\/electronic-shelf-labels\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/lexikon\/electronic-shelf-labels\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"Lexikon","item":"https:\/\/online-software-ag.com\/lexikon\/"},{"@type":"ListItem","position":3,"name":"Electronic Shelf Labels (ESL)"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Online Software AG","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Online Software AG","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/de\/wp-json\/wp\/v2\/pages\/76206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/online-software-ag.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/de\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/de\/wp-json\/wp\/v2\/comments?post=76206"}],"version-history":[{"count":3,"href":"https:\/\/online-software-ag.com\/de\/wp-json\/wp\/v2\/pages\/76206\/revisions"}],"predecessor-version":[{"id":78160,"href":"https:\/\/online-software-ag.com\/de\/wp-json\/wp\/v2\/pages\/76206\/revisions\/78160"}],"up":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/de\/wp-json\/wp\/v2\/pages\/75424"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/de\/wp-json\/wp\/v2\/media?parent=76206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}