{"id":76565,"date":"2025-11-19T14:38:24","date_gmt":"2025-11-19T13:38:24","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76565"},"modified":"2025-11-19T14:38:47","modified_gmt":"2025-11-19T13:38:47","slug":"stationaerer-einzelhandel","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/de\/lexikon\/stationaerer-einzelhandel\/","title":{"rendered":"Station\u00e4rer Einzelhandel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"76565\" class=\"elementor elementor-76565\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">POS Lexikon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Station\u00e4rer Einzelhandel<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der <strong>station&auml;re Einzelhandel<\/strong> umfasst alle Verkaufsstellen, bei denen Produkte physisch vor Ort angeboten und verkauft werden &ndash; vom Supermarkt &uuml;ber das Fachgesch&auml;ft bis hin zur Filialkette. Im Gegensatz zum E-Commerce bietet der station&auml;re Handel Kundinnen und Kunden ein unmittelbares, sinnliches Einkaufserlebnis.<br \/><br \/>Gerade hier spielt POS-Marketing eine zentrale Rolle: Durch gezielte Produktpr&auml;sentation, digitale Werbefl&auml;chen und personalisierte Inhalte l&auml;sst sich das Einkaufserlebnis am Point of Sale aktiv gestalten. Mit einer leistungsstarken POS-Marketing-Software wie <strong>PRESTIGEenterprise<\/strong> k&ouml;nnen Inhalte zentral gesteuert und standortbezogen ausgespielt werden &ndash; auf Bildschirmen, Waagen, Kassen oder mobilen Ger&auml;ten.<br \/><br \/>Der station&auml;re Einzelhandel gewinnt durch digitale L&ouml;sungen an Flexibilit&auml;t, Relevanz und Emotionalit&auml;t &ndash; und bleibt so auch in Zeiten des Onlinehandels wettbewerbsf&auml;hig.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Online Software AG ist Ihr starker Partner f\u00fcr POS-Marketing-L\u00f6sungen. Unsere <a title=\"POS-Marketing-Software\" href=\"\/de\/software\/\"><span style=\"text-decoration: underline;\">POS-Marketing-Software<\/span><\/a> PRESTIGEenterprise unterst\u00fctzt Sie mit folgenden Features:<\/p><ul><li><p>&#8211; <span style=\"text-decoration: underline;\"><a title=\"POS-L\u00f6sungen\" href=\"\/de\/loesungen\/\">POS-L\u00f6sungen<\/a><\/span><\/p><\/li><li><p>&#8211; <span style=\"text-decoration: underline;\"><a title=\"Digital-Signage-L\u00f6sungen\" href=\"\/de\/loesungen\/digital-signage\/\">Digital-Signage-L\u00f6sungen<\/a><\/span><\/p><\/li><li><p>&#8211; L\u00f6sungen f\u00fcr <span style=\"text-decoration: underline;\"><a title=\"digitale Preisschilder\" href=\"\/de\/elektronische-preisschilder\/\">digitale Preisschilder<\/a><\/span> (ESL)<\/p><\/li><li><p>&#8211; <span style=\"text-decoration: underline;\"><a title=\"Print-L\u00f6sungen\" href=\"\/de\/loesungen\/print\/\">Print-L\u00f6sungen<\/a><\/span><\/p><\/li><li><p>&#8211; <span style=\"text-decoration: underline;\"><a title=\"Mobile-Marketing-L\u00f6sungen\" href=\"\/de\/loesungen\/mobile\/\">Mobile-Marketing-L\u00f6sungen<\/a><\/span><\/p><\/li><li><p>&#8211; <a title=\"Retail-Media-L\u00f6sungen\" href=\"\/de\/retail-media\/\"><span style=\"text-decoration: underline;\">Retail-Media-L\u00f6sungen<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sie interessieren sich f\u00fcr <br>die Kommunikation am POS? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/de\/newsletter-anmeldung\/\">Jetzt zum Newsletter anmelden<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Station\u00e4rer Einzelhandel Der station&auml;re Einzelhandel umfasst alle Verkaufsstellen, bei denen Produkte physisch vor Ort angeboten und verkauft werden &ndash; vom Supermarkt &uuml;ber das Fachgesch&auml;ft bis hin zur Filialkette. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76565","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Station\u00e4rer Einzelhandel - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/de\/lexikon\/stationaerer-einzelhandel\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Station\u00e4rer Einzelhandel - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Station\u00e4rer Einzelhandel Der station&auml;re Einzelhandel umfasst alle Verkaufsstellen, bei denen Produkte physisch vor Ort angeboten und verkauft werden &ndash; vom Supermarkt &uuml;ber das Fachgesch&auml;ft bis hin zur Filialkette. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/de\/lexikon\/stationaerer-einzelhandel\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T13:38:47+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/online-software-ag.com\/lexikon\/stationaerer-einzelhandel\/\",\"url\":\"https:\/\/online-software-ag.com\/lexikon\/stationaerer-einzelhandel\/\",\"name\":\"Station\u00e4rer Einzelhandel - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\/\/online-software-ag.com\/#website\"},\"datePublished\":\"2025-11-19T13:38:24+00:00\",\"dateModified\":\"2025-11-19T13:38:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/online-software-ag.com\/lexikon\/stationaerer-einzelhandel\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/online-software-ag.com\/lexikon\/stationaerer-einzelhandel\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/online-software-ag.com\/lexikon\/stationaerer-einzelhandel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/online-software-ag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lexikon\",\"item\":\"https:\/\/online-software-ag.com\/lexikon\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Station\u00e4rer Einzelhandel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/online-software-ag.com\/#website\",\"url\":\"https:\/\/online-software-ag.com\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/online-software-ag.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/online-software-ag.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/online-software-ag.com\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\/\/online-software-ag.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Station\u00e4rer Einzelhandel - Online Software AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/de\/lexikon\/stationaerer-einzelhandel\/","og_locale":"de_DE","og_type":"article","og_title":"Station\u00e4rer Einzelhandel - Online Software AG","og_description":"POS Lexikon Station\u00e4rer Einzelhandel Der station&auml;re Einzelhandel umfasst alle Verkaufsstellen, bei denen Produkte physisch vor Ort angeboten und verkauft werden &ndash; vom Supermarkt &uuml;ber das Fachgesch&auml;ft bis hin zur Filialkette. [&hellip;]","og_url":"https:\/\/online-software-ag.com\/de\/lexikon\/stationaerer-einzelhandel\/","og_site_name":"Online Software AG","article_modified_time":"2025-11-19T13:38:47+00:00","twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/online-software-ag.com\/lexikon\/stationaerer-einzelhandel\/","url":"https:\/\/online-software-ag.com\/lexikon\/stationaerer-einzelhandel\/","name":"Station\u00e4rer Einzelhandel - Online Software AG","isPartOf":{"@id":"https:\/\/online-software-ag.com\/#website"},"datePublished":"2025-11-19T13:38:24+00:00","dateModified":"2025-11-19T13:38:47+00:00","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/lexikon\/stationaerer-einzelhandel\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/lexikon\/stationaerer-einzelhandel\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/lexikon\/stationaerer-einzelhandel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"Lexikon","item":"https:\/\/online-software-ag.com\/lexikon\/"},{"@type":"ListItem","position":3,"name":"Station\u00e4rer Einzelhandel"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Online Software AG","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Online Software AG","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/de\/wp-json\/wp\/v2\/pages\/76565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/online-software-ag.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/de\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/de\/wp-json\/wp\/v2\/comments?post=76565"}],"version-history":[{"count":4,"href":"https:\/\/online-software-ag.com\/de\/wp-json\/wp\/v2\/pages\/76565\/revisions"}],"predecessor-version":[{"id":76569,"href":"https:\/\/online-software-ag.com\/de\/wp-json\/wp\/v2\/pages\/76565\/revisions\/76569"}],"up":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/de\/wp-json\/wp\/v2\/pages\/75424"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/de\/wp-json\/wp\/v2\/media?parent=76565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}