{"id":22446,"date":"2020-01-17T13:55:57","date_gmt":"2020-01-17T12:55:57","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=22446"},"modified":"2024-11-11T08:34:26","modified_gmt":"2024-11-11T07:34:26","slug":"prestige-partnertag-transparenz-am-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/de\/prestige-partnertag-transparenz-am-pos\/","title":{"rendered":"PRESTIGE Partnertag: Transparenz am POS"},"content":{"rendered":"\n

Authentische Kundenkommunikation war eines der Schl\u00fcsselthemen auf dem 14. PRESTIGE Partnertag in Heidelberg auf dem unter anderem die REWE Systems und SuperBioMarkt ihre PRESTIGEenterprise-basierten L\u00f6sungen vorstellten.<\/em><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Weinheim, 17. Januar 2020 +++<\/strong> Unter dem Motto \u201eTransparenz am POS \u2013 Klare Kundenkommunikation mit PRESTIGEenterprise\u201c diskutieren H\u00e4ndler, Dienstleister und Hersteller auf dem 14. PRESTIGE Partnertag dar\u00fcber, wie sich Authentizit\u00e4t in der Kundenkommunikation am POS auf das Kaufverhalten der Kunden auswirkt. Der j\u00e4hrlich stattfindende Branchen-Event f\u00fchrte am 14. Januar 2020 wieder viele H\u00e4ndler und Handelsexperten zum Erfahrungsaustausch noch Heidelberg.<\/p>\n\n\n\n

Prof. Dr. Stephan R\u00fcschen, DHBW Heilbronn er\u00f6ffnete mit seiner Keynote \u00fcber k\u00fcnstliche Intelligenz im Handel die Veranstaltung. Er gab einen guten \u00dcberblick \u00fcber den Stand der Entwicklungen bei K\u00fcnstlicher Intelligenz (KI), schuf mit vielen Beispielen ein Bewusstsein, in welchen Bereichen KI bereits Standard ist und gab einen vielversprechenden Ausblick \u00fcber die weitere Entwicklung dieser Technologie. Den belgischen Markt, seine Besonderheiten sowie den Einfluss der Generation Z und der Millennials auf die In-Store-Kommunikation gab Chris Van Wesemael, Retail Experte im Bereich Non-Food bei Gondola. Die Teilnehmer erfuhren, wie aus dem Live-Stream-Projekt von Einzelh\u00e4ndler REWE Richrath die Initiative tierwohl.tv wurde und J\u00f6rg Lambertin von SuperBioMarkt sprach \u00fcber die digitalen Herausforderungen der Bio-Branche. Wie man ein strategisch anspruchsvolles Konzept f\u00fcr digitale Kundenansprache in \u00fcber 1.500 Superm\u00e4rkten erfolgreich umsetzt, dar\u00fcber berichteten Rosemarie Knapp und Ralph Wilshaus von der REWE Systems.<\/p>\n\n\n\n

Neben den Vortr\u00e4gen aus der Praxis stand die Vorstellung der neuen Features von der Softwareplattform PRESTIGEenterprise im Vordergrund. Im Experience Campus erhielten die Teilnehmer einen Live-Einblick in alle Neuheiten.<\/p>\n\n\n\n

\u201eMit knapp 100 Teilnehmern war das Interesse an der diesj\u00e4hrigen Veranstaltung ungebrochen hoch und best\u00e4tigt dieses Format mit einem Mix aus Erfahrungen aus der Praxis, technischen Hintergrundinformationen und Themen, die \u00fcber den Tellerrand hinaus blicken lassen.\u201c berichtet J\u00fcrgen Berens von Rautenfeld, Vorstand der Online Software AG. \u201eWir freuen uns, dass wir mit dem PRESTIGE Partnertag unseren Kunden und Partnern eine hervorragende Plattform zum offenen Erfahrungsaustausch geben k\u00f6nnen.\u201c<\/p>\n\n\n\n

\u00dcber Online Software AG<\/strong><\/p>\n\n\n\n

Die Online Software AG ist ein innovatives Softwarehaus mit Schwerpunkt auf der Entwicklung von L\u00f6sungen f\u00fcr den internationalen Gro\u00df- und Einzelhandel. Das mittelst\u00e4ndische Unternehmen mit Sitz in Weinheim an der Bergstra\u00dfe unterst\u00fctzt den Handel seit \u00fcber 25 Jahren mit Softwarel\u00f6sungen f\u00fcr professionelle Filialwerbung und ist mit mehr als 35.000 Installationen in 35 L\u00e4ndern Marktf\u00fchrer im Bereich der medien\u00fcbergreifenden Instore Kommunikation und Verkaufsf\u00f6rderung. Mit der Software PRESTIGEenterprise bietet die Online Software eine Kommunikationsplattform f\u00fcr die Kundenansprache am POS, die klassische Medien ebenso umfasst, wie digitale Ausgabemedien.<\/p>\n\n\n\n

Weitere Information:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstra\u00dfe 31
69469 Weinheim, Germany
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Manager Marketing & Communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Authentische Kundenkommunikation war eines der Schl\u00fcsselthemen auf dem 14. PRESTIGE Partnertag in Heidelberg auf dem unter anderem die REWE Systems und SuperBioMarkt ihre PRESTIGEenterprise-basierten L\u00f6sungen vorstellten. Weinheim, 17. Januar 2020 […]<\/p>\n","protected":false},"author":8,"featured_media":70761,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-22446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"\nPRESTIGE Partnertag: Transparenz am POS - Online Software AG<\/title>\n<meta name=\"description\" content=\"Chris Van Wesemael beleuchtete den belgischen Markt sowie den Einfluss der Generation Z und Millennials auf die In-Store-Kommunikation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/de\/prestige-partnertag-transparenz-am-pos\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRESTIGE Partnertag: Transparenz am POS - 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