{"id":2557,"date":"2017-02-08T09:41:07","date_gmt":"2017-02-08T09:41:07","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/euroshop-2017-prestigeenterprise-dash-promotion\/"},"modified":"2024-11-08T15:35:53","modified_gmt":"2024-11-08T14:35:53","slug":"euroshop-2017-prestigeenterprise-dash-promotion","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/de\/euroshop-2017-prestigeenterprise-dash-promotion\/","title":{"rendered":"EuroShop 2017: PRESTIGEenterprise Dash Promotion"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Online Software AG pr\u00e4sentiert PRESTIGEenterprise Dash Promotion f\u00fcr eine rasend schnelle Werbewirkung<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/02\/OnlineSoftwareAG_PRESTIGEenterprise_DashPromotion-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/02\/OnlineSoftwareAG_PRESTIGEenterprise_DashPromotion-1.jpg\" alt=\"\" class=\"wp-image-70794\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/02\/OnlineSoftwareAG_PRESTIGEenterprise_DashPromotion-1.jpg 500w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/02\/OnlineSoftwareAG_PRESTIGEenterprise_DashPromotion-1-300x300.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/02\/OnlineSoftwareAG_PRESTIGEenterprise_DashPromotion-1-150x150.jpg 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/02\/OnlineSoftwareAG_PRESTIGEenterprise_DashPromotion-1-12x12.jpg 12w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim, 08. Februar 2017 +++<\/span> Online Software pr\u00e4sentiert auf der EuroShop 2017 Ideen f\u00fcr den Einsatz der neuen trendigen Amazon-Mini-Kn\u00f6pfe. Technisch gesehen ist der Dash-Button ein typisches Beispiel f\u00fcr \u201eInternet of Things\u201c (IoT), denn der Button ist mit dem Netz verbunden. Dr\u00fcckt man drauf, l\u00f6st man eine Aktion aus. Urspr\u00fcnglich von Amazon zum Ausl\u00f6sen schneller Bestellungen auf den Markt gebracht, er\u00f6ffnen die Dash Buttons spannende M\u00f6glichkeiten in der Kundenkommunikation auf der Fl\u00e4che. Das Wort &#8220;to dash&#8221; bedeutet im Englischen &#8220;rasen&#8221; \u2013 die Online-Bestellung mit dem \u201eDash\u201c Button impliziert damit rasend schnelle Erf\u00fcllung. Nur ein Knopfdruck und binnen k\u00fcrzester Zeit wird eine Reaktion ausgel\u00f6st. Die PRESTIGEenterprise Dash Promotion ist als aktive Unterst\u00fctzung im Filialalltag konzipiert. Mittels der kleinen, preiswerten Plastikkn\u00f6pfe k\u00f6nnen die \u00fcber die Digital Signage Software PRESTIGEenterprise bereitgestellten Angebotsplaylists gezielt aufgerufen werden. Auch bei komplexeren Produkten k\u00f6nnen die Dash-Buttons eingesetzt werden, indem sie Erkl\u00e4rvideos ausl\u00f6sen und dem Kunden damit Hilfestellung bei der Nutzung der Produkte geben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unter dem Motto \u201eShopping with a smile \u2013 beeindruckende Augenblicke mit PRESTIGE\u201c zeigt die Online Software zusammen mit den Partnern Allgeier Enterprise Services, AOPEN, NORDLAND systems, Reditune, Samsung Electronics und Tradesolutions in Halle 6 \/ Stand A79 Highlights der emotionalen Ansprache des Shoppers in der Filiale \u2013 von der klassischen Druckl\u00f6sung \u00fcber digitale Kundenkommunikation auf Bildschirmen, Videow\u00e4nden, Informationsterminals, Kassen und Waagen bis hin zur mobilen Ansprache \u00fcber Apps und mobile L\u00f6sungen f\u00fcr zeitgem\u00e4\u00dfes, komfortables Arbeiten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">\u00dcber Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Online Software AG ist ein innovatives Softwarehaus mit Schwerpunkt auf der Entwicklung von L\u00f6sungen f\u00fcr den internationalen Gro\u00df- und Einzelhandel. Das mittelst\u00e4ndische Unternehmen mit Sitz in Weinheim an der Bergstra\u00dfe unterst\u00fctzt den Handel seit \u00fcber 25 Jahren mit Softwarel\u00f6sungen f\u00fcr professionelle Filialwerbung und ist mit mehr als 35.000 Installationen in 35 L\u00e4ndern Marktf\u00fchrer im Bereich der medien\u00fcbergreifenden Instore-Kommunikation und Verkaufsf\u00f6rderung. Mit der Software PRESTIGEenterprise bietet die Online Software eine Kommunikationsplattform f\u00fcr die Kundenansprache am Point-of-Sale, die klassische Medien ebenso umfasst, wie digitale Ausgabemedien. Damit bildet die mehrfach ausgezeichnete Software die perfekte Basis f\u00fcr ganzheitliche Kommunikationskonzepte unter Einbindung von Plakaten und Etiketten sowie Gro\u00dfformatbildschirmen, Videowalls, Kassen- und Waagenbildschirmen, Kiosksystemen, digitalen Regalen und elektronischen Regaletiketten (ESL) bis hin zu mobilen Endger\u00e4ten, wie Smartphones, Tablets und MDEs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weitere Information:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Bergstra\u00dfe 31<br>69469 Weinheim, Germany<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/de\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Manager Marketing &amp; Communication<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online Software AG pr\u00e4sentiert PRESTIGEenterprise Dash Promotion f\u00fcr eine rasend schnelle Werbewirkung<\/p>\n","protected":false},"author":3,"featured_media":70864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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