{"id":39920,"date":"2023-02-24T10:33:34","date_gmt":"2023-02-24T09:33:34","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=39920"},"modified":"2024-11-08T15:38:43","modified_gmt":"2024-11-08T14:38:43","slug":"pm-retail-media-qualitaetsvermarktung","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/de\/pm-retail-media-qualitaetsvermarktung\/","title":{"rendered":"Retail Media Qualit\u00e4tsvermarktung"},"content":{"rendered":"\n

Online Software kooperiert mit FRAMEN bei der programmatischen digitalen POS-Werbung auf Basis von PRESTIGEenterprise. Erstmalig wird die gemeinsame L\u00f6sung auf der EuroShop 2023 in D\u00fcsseldorf pr\u00e4sentiert.<\/em><\/p>\n\n\n\n

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Heidelberg, 24 Februar 2023 +++ <\/strong>Zusammen mit dem Vermarktungs-Partner FRAMEN, einem Retail Media Tech-Startup aus dem Hause Axel Springer, zeigt Online Software in Halle 6\/A 57 auf der EuroShop 2023 wie mit Bildschirmen als digitalem Touchpoint in der Filiale Vermarktungserl\u00f6se \u00fcber Programmatic Advertising erzielt werden k\u00f6nnen.<\/p>\n\n\n\n

FRAMEN bietet eine dynamische Content-Distributionsplattform an, die Infotainment, Entertainment sowie bezahlte Medienwerbung f\u00fcr den Einzelhandel auf die digitale Werbetafel des Handels bringt. Auf der EuroShop 2023 pr\u00e4sentiert FRAMEN mit der Online Software eine M\u00f6glichkeit f\u00fcr Einzelh\u00e4ndler, automatische Einnahmequellen an ihrem POS neu zu erschlie\u00dfen. Das Besondere an der ganzheitlichen L\u00f6sung mit PRESTIGEenterprise: Der H\u00e4ndler beh\u00e4lt die 100 prozentige Kontrolle dar\u00fcber, was gezeigt wird, auf welchen Bildschirmen es gezeigt wird und in welchem anteiligen Verh\u00e4ltnis es zum eigenen Content gezeigt wird.<\/p>\n\n\n\n

Bereits heute werden vom Einzelhandel Bildschirme f\u00fcr die digitale Kundenansprache in der Filiale genutzt, werden Angebote, Events, Services und vieles mehr digital kommuniziert. Mit FRAMEN k\u00f6nnen diese Bildschirme im Markt zusammen mit ausgew\u00e4hlten Industriepartnern als Werbekan\u00e4le genutzt werden. Durch eine umfangreiche Qualit\u00e4tskontrolle kann der Bildschirm als POS-Werbeinventar f\u00fcr die Retail Media Vermarktung ge\u00f6ffnet werden. Der Handel erschlie\u00dft sich damit neue Einnahmequelle, ohne die Kontrolle \u00fcber die eigene Marken-Instore-Kommunikation abzugeben.<\/p>\n\n\n\n

Qualit\u00e4tsvermarktung bedeutet der richtige Content zur richtigen Zeit an den richtigen Ort zur Kommunikation mit dem richtigen Kunden.

\u00dcber FRAMEN<\/strong><\/p>\n\n\n\n

FRAMEN GmbH<\/a>

\u00dcber Online Software AG<\/strong><\/p>\n\n\n\n

Entwicklung von L\u00f6sungen f\u00fcr den internationalen Gro\u00df- und Einzelhandel. Das mittelst\u00e4ndische Unternehmen mit Sitz in Heidelberg unterst\u00fctzt den Handel seit \u00fcber 25 Jahren mit Softwarel\u00f6sungen f\u00fcr professionelle Filialwerbung und ist mit mehr als 35.000 Installationen in 35 L\u00e4ndern Marktf\u00fchrer im Bereich der medien\u00fcbergreifenden Instore-Kommunikation und Verkaufsf\u00f6rderung. Mit der Software PRESTIGEenterprise<\/strong> bietet die Online Software eine Kommunikationsplattform f\u00fcr die Kundenansprache am POS, die klassische Medien ebenso umfasst, wie digitale Ausgabemedien.<\/p>\n\n\n\n

Weitere Informationen:<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Germany
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Manager Marketing & Communication
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Online Software kooperiert mit FRAMEN bei der programmatischen digitalen POS-Werbung auf Basis von PRESTIGEenterprise. Erstmalig wird die gemeinsame L\u00f6sung auf der EuroShop 2023 in D\u00fcsseldorf pr\u00e4sentiert. Heidelberg, 24 Februar 2023 […]<\/p>\n","protected":false},"author":8,"featured_media":70646,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-39920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nRetail Media Qualit\u00e4tsvermarktung - Online Software AG<\/title>\n<meta name=\"description\" content=\"FRAMEN bietet eine dynamische Contentplattform an, die Infotainment, Entertainment sowie bezahlte Medienwerbung f\u00fcr den Einzelhandel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/de\/pm-retail-media-qualitaetsvermarktung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Media Qualit\u00e4tsvermarktung - 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