{"id":75652,"date":"2025-09-11T12:25:14","date_gmt":"2025-09-11T10:25:14","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75652"},"modified":"2026-03-24T12:52:25","modified_gmt":"2026-03-24T11:52:25","slug":"prestigeenterprise-bringt-retail-media-in-4-400-netto-filialen","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/de\/prestigeenterprise-bringt-retail-media-in-4-400-netto-filialen\/","title":{"rendered":"PRESTIGEenterprise bringt Retail Media in 4.400 Netto-Filialen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 11. September 2025 +++ <\/strong>Die Online Software AG und Netto Marken-Discount setzen gemeinsam einen Meilenstein in der digitalen Handelskommunikation. Mit der Anbindung von 4.400 Netto-Filialen an die SSP1-Plattform der One Tech Group \u00fcber die Software PRESTIGEenterprise wird Retail Media bei Netto Marken-Discount nun erstmals programmatisch und fl\u00e4chendeckend am Point of Sale buchbar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Netto nutzt daf\u00fcr seine digitalen Instore-Fl\u00e4chen \u2013 Bildschirme in den Vorkassenzonen und Stelen im Eingangsbereich \u2013 und beh\u00e4lt die inhaltliche Verantwortung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zus\u00e4tzlich k\u00f6nnen flexibel Kampagnen von Industriepartnern zugelassen werden. Das Zusammenspiel von PRESTIGEenterprise und SSP1 er\u00f6ffnet standardisierte Prozesse, datengetriebene Ausspielung und ein transparentes Reporting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Christina Stylianou, Leiterin der Unternehmenskommunikation von Netto Marken-Discount erkl\u00e4rt: \u201eIn unseren bundesweit rund 4.400 Filialen kaufen w\u00f6chentlich 21,5 Millionen Menschen ein. Mit der \u00d6ffnung unserer digitalen Werbefl\u00e4chen f\u00fcr neue Branchen schaffen wir attraktive M\u00f6glichkeiten f\u00fcr Marken, direkt im Einkaufsumfeld reichweiten- und aufmerksamkeitsstark pr\u00e4sent zu sein.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Retail- und Commerce-Media Spezialist Marketing of Moments (MoM) unterst\u00fctzt beim SetUp und der Vermarktung des Retail Media Netzwerks von Netto Marken-Discount. Gesch\u00e4ftsf\u00fchrer Benedikt Bla\u00df unterstreicht: &#8220;Die Anbindung der One Tech Group Plattform \u00fcber PRESTIGEenterprise schafft mit Netto Marken-Discount eines der gr\u00f6\u00dften Retail Media-Netzwerke in Deutschland. Kampagnen endemischer wie nicht endemischer Werbetreibende erreichen bei Netto Marken-Discount gut 25 Prozent der deutschen Bev\u00f6lkerung in einem relevanten Moment.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vorteile im \u00dcberblick:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Programmatische Buchung von Instore-Fl\u00e4chen<\/li>\n\n\n\n<li>Flexible Kombination von Eigenwerbung und Industriekampagnen<\/li>\n\n\n\n<li>Reichweite von 21,5 Mio. Kundenkontakten pro Woche<\/li>\n\n\n\n<li>Standardisierte Prozesse und schnelle Kampagnenplanung<\/li>\n\n\n\n<li>Digitales Reporting zu Zielgruppen, Abverkauf und Wirkung<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Technischer Hintergrund<\/strong><br>Die Online Software AG stellt mit PRESTIGEenterprise die Standard-Plattform f\u00fcr digitale Instore-Kommunikation bereit \u2013 von Bildschirmen \u00fcber elektronische Regaletiketten bis zu interaktiven Kiosksystemen. Die One Tech Group liefert mit SSP1 die programmatische Infrastruktur. Marketing of Moments (MoM) verantwortet die Vermarktung, Kampagnensteuerung und das Reporting f\u00fcr die Industriepartner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>\u00dcber Netto Marken-Discount<\/strong><br>Netto Marken-Discount geh\u00f6rt mit rund 4.400 Filialen, \u00fcber 88.500 Besch\u00e4ftigten, w\u00f6chentlich 21,5 Millionen Kundinnen und Kunden und einem Umsatz von 17,6 Milliarden Euro zu den f\u00fchrenden Unternehmen in der Lebensmitteleinzelhandelsbranche in Deutschland. Mit rund 5.000 Artikeln und einem Schwerpunkt auf frischen Produkten verf\u00fcgt Netto \u00fcber die gr\u00f6\u00dfte Lebensmittel-Auswahl in der Discountlandschaft. Netto ist PAYBACK Partner: In allen Netto-Filialen, im Netto-Onlineshop und auf netto-reisen.de k\u00f6nnen Punkte gesammelt werden. Die \u00dcbernahme von Verantwortung geh\u00f6rt zur Netto-Unternehmenskultur \u2013 dabei setzt das Handelsunternehmen auf vier Schwerpunkte: Gesellschaftliches und soziales Engagement, faire Zusammenarbeit, schonender Umgang mit Ressourcen sowie die Ausrichtung der Einkaufsstrategie an Nachhaltigkeitsaspekten. Netto ist Partner des WWF Deutschland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00dcber Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entwicklung von L\u00f6sungen f\u00fcr den internationalen Gro\u00df- und Einzelhandel. Das mittelst\u00e4ndische Unternehmen mit Sitz in Heidelberg unterst\u00fctzt den Handel seit \u00fcber 30 Jahren mit Softwarel\u00f6sungen f\u00fcr professionelle Filialwerbung und ist mit mehr als 65.000 Installationen in 35 L\u00e4ndern Marktf\u00fchrer im Bereich der medien\u00fcbergreifenden Instore-Kommunikation und Verkaufsf\u00f6rderung. Mit der Software <strong>PRESTIGEenterprise<\/strong> bietet die Online Software eine Kommunikationsplattform f\u00fcr die Kundenansprache am POS, die klassische Medien ebenso umfasst, wie digitale Ausgabemedien.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-50eac3a5 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-2155ee95 wp-block-paragraph\"><strong>Weitere Informationen:<\/strong><br>Online Software AG<br>Galileistra\u00dfe 1<br>69115 Heidelberg, Germany<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-231de088 wp-block-paragraph\"><br>Sandy Heinzmann<br>Head of Marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1527\" height=\"1709\" data-id=\"78036\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png\" alt=\"Netto Retail Media\" class=\"wp-image-78036\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png 1527w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-268x300.png 268w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-915x1024.png 915w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-768x860.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-1372x1536.png 1372w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-11x12.png 11w\" sizes=\"(max-width: 1527px) 100vw, 1527px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-scaled.jpg\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"75668\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-683x1024.jpg\" alt=\"\" class=\"wp-image-75668\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-683x1024.jpg 683w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-200x300.jpg 200w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-768x1151.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-1025x1536.jpg 1025w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-1367x2048.jpg 1367w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-8x12.jpg 8w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-scaled.jpg 1709w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n\n\n<figure class=\"wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex is-layout-flow wp-block-column-is-layout-flow wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><\/figure>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heidelberg, 11. September 2025 +++ Die Online Software AG und Netto Marken-Discount setzen gemeinsam einen Meilenstein in der digitalen Handelskommunikation. Mit der Anbindung von 4.400 Netto-Filialen an die SSP1-Plattform der [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":75694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRESTIGEenterprise bringt Retail Media in 4.400 Netto-Filialen - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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