Multimedia Shelf mit Personen am Tablet im Store

ISE 2014: Platform-independent Digital Signage Software for retail

Weinheim, 24 January 2014 +++ Online Software AG will present its current range of products and services between 4-6 February 2014 in Hall 8 (Stand D210) at the 11th edition of Integrated Systems Europe (ISE), the largest digital media trade fair in Europe, in Amsterdam. The highlight of this year for the technically-versed public will be the newly developed PRESTIGEenterprise Display Engine H5, which has been developed entirely under HTML5 and thus allows retailers to be entirely platform-independent. For the first time, a software component has been successfully developed which runs on all the applicable operating system platforms. Whether it’s Windows, Linux or Android – the Display Engine H5 establishes a connection between the display hardware and the PRESTIGEenterprise system and thus makes it possible to use all relevant digital advertising output media in retail with a single piece of software, from large displays to Android smartphones, from scales to an iPad kiosk system. Online Software AG, one of the top 3 suppliers of digital signage in Germany, will display solutions for digital pricing and advertising on the shelves, on the scales and on screens at ISE 2014. Its portfolio also includes solutions for the classic print output medium. Product advertising on the shelves will be a priority topic. With its multi-media shelf, which has colourful mini-screens installed in it, Online Software AG offers a unique form of POS communication which distinguishes itself with vibrant colours and moving sequences. Digital shelf strips make the use of emotional pictures, videos and animations possible alongside classic price indication. Products thus “come to life” on the shelves and display enormous advertising impact. In addition, the ability to quickly change the content of shelf labels brings a completely new form of flexibility. About Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 35,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event. Further Information: Online Software AG Sandy Heinzmann Manager Marketing & Communication Bergstraße 31 69469 Weinheim, Germany Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77