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Bünting Unternehmensgruppe

Solutions

Print: labels, posters
Digital Signage: screen scales, in-store TVs, video walls, counter screens

Das Logo Bünting Unternehmensgruppe

Solutions

Print: labels, posters
Digital Signage: screen scales, in-store TVs, video walls, counter screens

Das Logo Bünting Unternehmensgruppe

Branches: >200
Partner: Nordland Systems

In the course of the modernisation of a total of over 200 Combi, Famila and Jibi markets between the North Sea and Sauerland, the east Frisian Bünting group has started using screens to target customers. The branches have screens in their entrance area, the fruit and veggie section and the fresh counters, as well as digital signage scales with screens to digitally promote goods to the customers.

In order to supply these screens with advertising messages and map out the use of posters in the branches, Bünting is using the software platform PRESTIGEenterprise from Online Software AG. Within just a few months, a suitable concept was devised to supply over 500 wide screens and over 800 digital signage scales with advertising messages at the same time.

As well as the visually improved possibilities to address customers, the bright digital images and videos attract the customers’ gaze through their movement alone. Furthermore, the advertising space can be used repeatedly, for example, for several product offers, event and service information. In this way, more information can be added to the area.

The software, PRESTIGEenterprise, reduces the expenses of campaign planning and execution for Bünting and in this way supports the central marketing. With the PRESTIGEenterprise software platform, campaigns can be controlled ideally by previously-defined branches and areas within the branches so that, for example, a new fruit product is only advertised in certain regions and only on certain screens. Price changes can also be made more quickly and easily in the branches. In addition, the creation of digital advertising messages is made easier thanks to working with the template management from PRESTIGEenterprise, and a uniform company appearance is guaranteed.

Bünting Unternehmensgruppe

Working together with Online Software AG was excellent. You could sense their extensive experience and specialist competence in food retail, and it made it possible to quickly implement the project across the board.

Arnold BathmannAuthorised representative and Head of Bünting IT
© 2024 Online Software AG, Forum 7, 69126 Heidelberg

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