Partner: NEXGEN smart instore
EDEKA Handelsgesellschaft Nord has been using the PRESTIGE software for their poster printing for many years. After the switch to the PRESTIGEenterprise communication platform and the expansion of the POS communication to digital media, the SAP-based ERP solution of the EDEKA group LUNAR was also provided with an interface to PRESTIGEenterprise in order to generate the best possible process optimization.
In the first step, the shelf labels were printed via the LUNAR interface to PRESTIGEenterprise. The distribution of advertising messages to digital media, such as screens and scales with customer screens, followed later.
Independent retailers of EDEKA Handelsgesellschaft Nord also use PRESTIGEenterprise for both printed and digital customer communication. The family business Meibohm uses a mix of the centralized provision of finished content for the screens and scales by the EDEKA Handelsgesellschaft Nord and supplements it with regional topics. Promotion highlights at EDEKA Meibohm include a screen with video streams from the EDEKA cooking channel yumtamtam, a stylized fire brigade with digital windows with pictures from the volunteer fire brigade’s operations, and the football corner of the regional football club TuS Harsefeld.
EDEKA Nord dealer Niemerszein relies on unusual portrait formats for addressing customers in the markets, both in the area of the service counters and in the shop window. But also in the fruit and vegetable area and at the salad bar, delicious pictures and videos mixed with special offers make you hungry for more.
With PRESTIGEenterprise you bring momentum in your sales and stability in your customer loyalty. Learn more about our digital signage solutions.