Stores:

• porta: 24
• SB-Möbel BOSS 106
• Küchenstudios: 3

Partner: SAP

Porta Holdings relies on PRESTIGEenterprise for its customer approach at the omnichannel furniture discounter SB-Möbel BOSS and in the kitchen studios. Part of the omnichannel strategy of the porta group of companies, is the digitalization of the customer approach in the markets. Not only the external impact of modern branch communication plays a decisive role, but also the optimization of the daily recurring marketing processes. Possible synergies with the online shop in relation to the multiple use of digitized product information were also part of the decision in favor of PRESTIGEenterprise.

PRESTIGEenterprise can easily map the industry-specific peculiarities in printing, such as the bunks and take-away labels that the customer separates from the product, pays at the checkout and then receives the goods from the warehouse.

In addition to the interface to the SAP ERP system, PRESTIGEenterprise also has an XML interface, which enables a high degree of automation when printing in the branches. In addition to the print management of posters and price tags, digital advertising content is also planned with PRESTIGEenterprise and distributed to large format screens.

With the automatic discount and financing calculation, the template management contributes to maximum process optimization – both in print and in the digital addressing of customers on the screens. In addition, the interface to SAP allows branch-specific prices that can be easily planned and reliably distributed to the individual houses and markets, for example in the case of local reductions.

By creating different clients, not only the different corporate divisions of porta Möbel and SB-Möbel BOSS can be represented, but also the regional and linguistic differences of the subsidiary Asko in the Czech Republic and Slovakia.

PRESTIGEenterprise comes with more than 20 different language settings, so that the software platform can also be used easily beyond the German-speaking borders in international countries to address customers in the houses and markets.