Theo Wormland
Solutions
Print: Poster printing
Branches: 14
With 14 shops in 11 major cities, the Theo Wormland Group is one of Germany's leading retail chain stores for men's fashion. For years, the men's fashion chain store has focussed on small, easy-to-read posters on the merchandise that do not disrupt the trendy shop design concept. Less is more - only the manufacturer's logo, the name and the price are displayed on the posters.
To ensure the corporate design, including for price communication on the posters, the small-format posters are created in the central decoration department and made available to all shops and external merchandising agencies via the web-based PRESTIGEenterprise system. The templates provided by the central decoration department cover all conceivable content, regardless of whether one or more products are described on the poster. There are also special templates for the price reductions, some of which vary from region to region, which follow a corporate design guideline.
The fast-paced nature of the fashion industry requires a high level of responsiveness. With PRESTIGEenterprise, new manufacturers and their logos can be uploaded quickly and easily and updated on the posters.
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Theo Wormland
It is very important to us that our corporate design is maintained in all our stores, and this also applies to the price communication on our posters.
Dirk Koeberle
Marketing Manager Theo Wormland
Theo Wormland
The fashion industry is very fast-moving, with new goods with new names and prices appearing every week. New manufacturers are also constantly being listed, whose logos are then reloaded into the system. With PRESTIGEenterprise, we have not only opted for simpler handling, but also for software that supports new technologies and media that Wormland may decide to use in the future.
Tobias Fleissner
Decoration & project management Theo Wormland