Digital shelf communication
Modern customer approach at the shelf
Set new accents on the shelf! With PRESTIGEenterprise you not only inform and advertise on the classic medium of paper, but also address your customers digitally on mini screens and electronic labels (ESLs). Discover new technologies and your possibilities of modern shelf communication. PRESTIGEenterprise supports you professionally with simple templates and intelligent interfaces. This is how you present your offers in a new light.
One Software – many options
The PRESTIGEenterprise software offers you numerous simple tools that make your advertising planning easier and create plenty of space for modern multi-channel marketing in the branch. From simple, informative shelf labels to digital advertising media that enable the integration of videos and web content, PRESTIGEenterprise offers you a wide range of options for your branch advertising.
Electronic Shelf Label (ESL)
You can use the advantages of PRESTIGEenterprise via an interface for electronic price tags (“Electronic Shelf Labels (ESL)”) – regardless of the manufacturer. It is also possible to use several ESL providers in parallel. As usual, sophisticated designs are created using intelligent templates and distributed on the small LCD displays. Item data such as price and quantity are automatically updated quickly and reliably via the CRM – centrally or individually for each branch.
Benefits and advantages
- Professional: Central planning and administration ensures a uniform external impact
- Flexible: Quick reaction to events. Update at the push of a button
- Promotes sales: shelf communication newly staged attracts more attention
- Practical: Complete automation, from data import to output – printed or digital
Mini screens and digital shelves
Electronic mini-screens offer you the full range of digital functionality for shelf communication. Colored pictures are just as eye-catching as videos and animations. Regardless of whether you want to provide information or draw attention to certain products. Mini-screens bring your shelf to life – without any loss of space for sales products. In addition, they have the same process optimization potential through automation as ESLs.
Digital shelves present your products completely virtually on screens. In addition to product photos, commercials and animations can also be shown. Digital shelves make it possible to offer products that are not available due to lack of space or are only available as an addition to the range in the online shop. The integration of your online shop enables your customers to order their purchases online while in the store
Classic advertising: poster printing
As poster printing software, PRESTIGEenterprise supports you in the daily creation and management of your advertising prints. The software adapts perfectly to your branch processes and enables extensive automation of the printing processes with interfaces to the merchandise management system and marketing databases. The use of templates guarantees a uniform design of all labels and posters in the corporate design and thus a uniform appearance in all branches.
Modern advertising: digital signage
PRESTIGEenterprise enables you to implement digital customer approaches on screens. With emotional images, videos and animations, your products come alive on the shelf and attract more attention. Voucher and competition campaigns can be staged and highlighted in an expressive way. Find out more about our digital signage software and our digital signage solutions.