Imagine you own 100 subsidiaries with combined 800 displays, scales, and printers. You’re located at the headquarters of a commercial enterprise and are planning the price and marketing communication for all subsidiaries. Your weekly advertisement is to be bolstered with targeted, on the spot advertisements. You want to make sure that the corporate design of your enterprise is adhered to.
Does this sound like a real challenge? This is child’s play with PRESTIGEenterprise software.
At a glance:
- Timeliness: Up to date information editable at any time
- Advertising appeal: Moving pictures elicit more emotion and therefore have a higher advertising impact with customers
- Independence: With PRESTIGEenterprise you control the content directly and design your own layouts
- Flexibility: Different target audiences can be reached through time-delayed advertisement planning
- Security: By implementing hierarchical security levels you ensure that any changes made can only be undertaken by authorized persons.
- Cost savings: Save on the costs of printing and on the man-hours spent on daily poster prints.
Timeliness
Digital Signage networks are able to distribute both global content to the entire network as well as local content to invididual sites within a few minutes. This requires a fast connection to a central network management system, which is possible via DSL or ISDN. In this way up to date content is always at hand, regardless of whether prices or product designs have changed.
Advertising appeal
Digital Signage stimulates customer attention. Animated content is 5 times more effective than inanimate advertisement, such as posters. This is due to human basic instinct and is a deciding factor in the highly positive response to Digital Signage solutions. Digital marketing shortens the perceived waiting time and satisfies the need for information by customers. In comparison to other marketing media Digital Signage is accepted very well by customers, visitors, and guests. Up to date content entices your costumers to always look for your Digital Signage solution and to notice commercial content more often.
Commercials evoking emotions elicit the desire to buy a product much more than just a simple picture. 70% of customers’ decisions to buy a product are made at the PoS. Increase your sales with target-oriented purchase impulses.
Flexibility
PRESTIGEenterprise enables you to customize advertisement based on the different needs of your varying customer groups. Address stay-home moms who go shopping mostly in the morning differently than singles who visit your store more often in the evenings.
Independence
PRESTIGEenterprise allows you to react quickly and to easily design new layouts. Marketing content must often be extensively edited by marketing agencies. Just make your own layouts instead. PRESTIGEenterprise’s user interface is intuitive to use. Basic training suffices so you and your employees can design and edit your own layouts.
Security
PRESTIGEenterprise’s Content Management System provides different users the ability to work on and change different program units due to a differentiated hierarchy and rights management. In this manner you ensure that an marketing department personnel can work on different program units for the entire Digital Signange network. For instance, employee A could be working on “Brand-Building Product Information”, employee B on “Latest Sales Promotions”, while employee C works on “News and Specials”. At the same time the program unit “Local Sales Offers” could be changed for your own subsidiary by appointed subsidiary managers.
Cost saving
With conventional signs and posters costs are incurred each time content changes – costs for new design, printing, and work hours. With Digital Signage the changed content is uploaded electronically, practically without any additional costs. The sinking prices for LCD monitors make Digital Signage increasingly attractive.
