Multichannel retail is a team sport
Due to the widespread use of mobile devices and the impact of e-commerce, the world of stationary retail is facing considerable changes. Owners of retail outlets who fail to adapt to these changes could soon disappear. Forging links between the channels provides a good opportunity for stationary retailers to be able to prevail against online retailers. To put it figuratively, the individual sales channels combine their forces as a team and march on to victory.
The integration of online media and the latest IT products, attractive product presentations and the creation of tangible experiences at the point of sale are concepts which promise success and with which retailers want to become fit for the future. With PRESTIGEenterprise supporting as your multichannel marketing software, you are perfectly equipped!
As different as the technical marketing approaches and technical solutions surrounding multichannel retail are, they nonetheless have one thing in common: efficient multichannel retail with an effective form of cross-media communication can only work if professional software is used in order to manage all processes.
PRESTIGEenterprise is a web-based business solution for retail outlets with software solutions that also support retailers with multichannel retail. With the use of standard interfaces, PRESTIGEenterprise allows links to be made with the existing IT landscape, such as merchandise management systems or marketing databases. The software therefore creates plenty of potential for automated processes. The flexibility of the output media also enables a wide range of marketing instruments to be used for the purpose of addressing customers.