{"id":12361,"date":"2024-10-09T09:47:40","date_gmt":"2024-10-09T07:47:40","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=12361"},"modified":"2026-06-25T12:39:42","modified_gmt":"2026-06-25T10:39:42","slug":"retail-media","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/en\/retail-media\/","title":{"rendered":"Retail Media"},"content":{"rendered":"
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Simple. Advertising space. Market.\n PRESTIGE\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Comprehensive retail media campaigns at the POS
- from printing to digital signage<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Enquire now<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A trend that knows only one direction:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\nupwards.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Advertising performance increases. Revenue is growing. Turnover climbs. These are just some of the benefits of marketing advertising space at the POS. So it's no wonder that, according to a study by Merkle, 85 % of advertisers from the consumer goods industry will increase their investments in retail media marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The recipe for success: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Retail Media <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Retail media at the POS makes it possible to place the right message in the right place at the right time with the right customers. \n

\n\nWith PRESTIGEenterprise, your advertising partners can book both digital and printed advertising space and thus realise complementary campaigns. And with just a few clicks.

\n\nAs a retailer, you still retain full control and decide for yourself which content is displayed; you don't have to do without your own advertising, just give the retail media campaigns as much time as you can spare.

\n\nMonetise your digital advertising inventory and develop it into separate revenue streams. \n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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PRESTIGEenterprise brings
Retail media on over 7,000 screens
in over 4,000 Netto shops<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The benefits <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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in detail<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Start your retail media journey now<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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New revenue.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With our solution, you can turn your displays, columns, shelf stoppers and other digital and printed media into your additional revenue stream. By marketing the space, you benefit from the budgets of manufacturers, brands and service providers \u2013 and generate direct advertising revenue.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Simple booking.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our software enables your partners to make low-threshold bookings. That\u2019s because they gain direct access to the advertising space at the POS and can set up their campaigns at the touch of a button. Specialist technical knowledge? Not necessary. Long training periods? Again, no.

This flexibility allows advertisers to respond to market changes in a flash for optimal results. This increases the willingness of manufacturers, brands and service providers to book \u2013 and your advertising revenue as a retailer.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Full control.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It goes without saying: you don\u2019t want unwanted content to appear on your media. For this reason, with PRESTIGEenterprise, you always retain full control. In the end, you always decide which of your advertising spaces are used with your own or third party content \u2013 and in what proportion.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Targeted form of address.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With retail media, customers are addressed exactly at the right touchpoints, and just before or during the purchase decision. But that\u2019s not all: With our solution, use of the media is complementary, and only when the desired target group actually goes shopping.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Precision tracking.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Which retail campaign had what effect? These conclusions can be drawn and shared directly thanks to the cash register data and tracking tools. The result: Retail media measures that can be further and further optimized and that pay off for both the retailer and the advertiser. In the truest sense of the words.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Increased sales.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Together, the advantages we present to you here ensure more sales at your branches. That\u2019s because the simple booking, tracking and targeted cross-media approach makes our retail media solution into a strong companion to the customer journey \u2013 ensuring a sales-driven experience from start to finish.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Webinar - Recommendation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Retail Media at the POS - Insights & Strategies <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Webinar\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Moderation: <\/b>Gerd Betz
\n\nGuests:<\/b> Dr Frank Thiedig, POS-Retail Media Consultant, Dr Klaus HoIger Kille, Retail Media Expert
\n\nDate:<\/b> 25 September 2025

\n\nIn the 2-hour web session \u201eRetail Media at the POS\u201c, you will find out what developments are currently shaping retail media, why the POS is the most effective advertising location, how it has changed in recent months and what new opportunities in-store media offers retailers. Our experts will provide practical insights, concrete examples and directly realisable knowledge. In the Expert Talk \u201eMulti-SSP - Best Solution for POS Campaigns?\u201c, they explain how over 4,000 screens at Netto Marken-Discounter are streaming retail media campaigns, how the various SSP interfaces work and why this is a game changer for retailers. \n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\n <\/i><\/span>\n\n Request webinar recording free of charge<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Einfach. Werbefl\u00e4chen. Vermarkten. PRESTIGE Umfassende Retail Media Kampagnen am POS \u2013 vom Druck bis hin zu Digital Signage Jetzt anfragen Ein Trend, der nur eine Richtung kennt: nach oben. Die […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-12361","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nRetail-Media-Software - Online Software AG<\/title>\n<meta name=\"description\" content=\"Professionelle Werbeanzeigen am Point of Sale: Mit unserer Retail-Media-Software managen Sie Ihre gesamte POS-Werbung. \u25ba Jetzt informieren!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/en\/retail-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail-Media-Software - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Professionelle Werbeanzeigen am Point of Sale: Mit unserer Retail-Media-Software managen Sie Ihre gesamte POS-Werbung. \u25ba Jetzt informieren!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/en\/retail-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T10:39:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/10\/OnlineSoftwareAG_PRESTIGEenterprise-Retail-Media-2-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/retail-media\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/retail-media\\\/\",\"name\":\"Retail-Media-Software - 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