{"id":67522,"date":"2024-11-05T11:49:48","date_gmt":"2024-11-05T10:49:48","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=67522"},"modified":"2026-06-25T12:32:29","modified_gmt":"2026-06-25T10:32:29","slug":"scale-solutions","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/en\/loesungen\/waagenloesungen\/","title":{"rendered":"Digital signage counter scales"},"content":{"rendered":"
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Simple. Better. Advertise. PRESTIGE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Digital signage counter scales\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital signage counter scales\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Modern customer approach at the fresh food counter\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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More and more customers in shopping centres, supermarkets and other points of sale are being encouraged to buy products by recommendations displayed on monitors. Digital sales assistants have also found their way into fresh food counters in Germany. The digital signage counter scales are one of the output media used. It passes on product and advertising information to consumers directly at the point of sale (POS). The visual messages on the customer-facing screen of the scales arouse the interest of your customers and thus influence their purchasing behaviour.<\/p>

The counter scales from the market-leading scale manufacturers Bizerba and Mettler Toledo, together with the web-based standard software PRESTIGEenterprise, offer a range of different weighing functions. Digital signage solutions <\/a> for the scale display. This allows you to effectively integrate the counter scales for your in-store marketing and sales promotion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The software for the digital signage dual screen scales\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With their luminosity and movement, digital displays attract the attention of end consumers more than printed media. Especially in the service counter area, where customers often have to endure long waiting times, digital signage counter scales are perfect for entertainment and sales promotion. This is because the products and information displayed in images reach the customer's field of vision via the digital signage counter scales and achieve a sales-promoting effect along the way. The solution for double-screen scales with touchscreen offers employees a real sales aid with additional information that can be called up, while the customer-facing display on the other side is an effective advertising tool to encourage further purchases.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Smart scales for visual sales promotion\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Promotion on the digital signage counter scale with PRESTIGEenterprise not only includes pure playlists with offers and information, which are displayed on the customer-facing screen of the scale alongside price and kg information. PRESTIGEenterprise also enables targeted product recommendations to be made for the product currently being weighed on the double-screen scale. By entering the PLU code, a predefined offer can be displayed to encourage the customer to make further purchases. This could be a sauce to go with the steak or a wine to go with the cheese. If desired, customers can also be given entire recipe recommendations in printed form or transferred to their smartphone. In this way, your special product recommendations, promotions and information can be brought to your customers in a cross-media way using the dual-screen scales. In order to attract more attention from consumers, the regular advertising messages are interrupted for personalised purchase recommendations. The information can be displayed in the form of slideshows, tickers, text overlays, animations or videos<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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