{"id":67791,"date":"2024-11-05T13:28:20","date_gmt":"2024-11-05T12:28:20","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=67791"},"modified":"2024-11-13T14:39:51","modified_gmt":"2024-11-13T13:39:51","slug":"multichannel-retail","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/en\/loesungen\/multichannel-retail\/","title":{"rendered":"Multi-channel retail"},"content":{"rendered":"
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Simple. Better. Advertise. PRESTIGE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Multi-channel retail<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital sales technologies in stationary retail\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Represented on all channels\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital sales technologies are finding their way into the retail spaces of our bricks-and-mortar shops. The question is no longer \"whether\" but \"how\" digital components can be used effectively on the sales floor.

\n\nTraditional bricks-and-mortar retail is facing a new challenge: multichannel retail. Not only is online retail a constantly growing competitor, more and more online marketers are now opening new stores in city centres in the real world.\n

\nBehind the development of the

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The digital transformation of the retail space with multi-channel retailing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If there is one thing we have learnt from the last few years, it is that customers today expect more from their bricks-and-mortar retailer than simply good goods at a good price. The mandatory discipline in store design therefore lies in the creation of worlds of experience, for example with integrated catering zones or other entertaining entertainment concepts with an event and community character. Shopping today is a leisure activity and customers therefore expect a high entertainment factor from a visit to a bricks-and-mortar store.

\n\nRetail companies should consider the following five points when integrating digital elements for modern advertising and price communication in shopfitting as part of a company-wide digital transformation.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Research<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Identify touchpoints and sales channels<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Target Audience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Align the dosage of digital elements with the target group<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Content is king<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Varied advertising planning with coordinated and recognisable content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Big Data\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Professional evaluation of customer data in order to improve<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Networking<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Selecting the right technology partners and automating processes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The digital transformation of the retail space with multi-channel retailing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The digital transformation has reached the wholesale and retail sector: smartphones and apps have radically changed the rules of the game in retail. Brick-and-mortar retail must prepare for the future, but how should retail companies respond to the digital transformation?

\n\nOn the one hand, the sensory presence of things is attractive. It gives customers the opportunity to touch and try out goods - this is precisely what will always put local or traditional retail one step ahead of simply clicking through an online shop. On the other hand, there are the fascinating possibilities of screens, information terminals, the internet and mobile smartphones. They offer a completely new way of presenting products in an exciting way, making them desirable and worth buying and introducing completely new services into the sales process.

\n\nIn the synthesis of the digital and the real world - in the Multi-channel retailing<\/span> - is the success model for the retail sector of the future. The whole thing goes beyond a development in which only the most favourable\nprice is always the deciding factor. With the

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Multichannel retailing is a team sport\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Due to the widespread use of mobile devices and the influence of e-commerce, bricks-and-mortar retail is facing major changes. Shop operators who do not adapt to this could soon disappear. New strategies are required and new ways of distributing customer information are needed. Linking channels is a good way for bricks-and-mortar retailers to assert themselves against pure online retail. Figuratively speaking: The individual sales channels join forces as a team, so to speak, and claim victory. This is the only way to maximise performance: By creating the best conditions for the team to work with a multi-channel management system.

\n\nThe integration of online media and modern IT, scenic product areas and the creation of worlds of experience at the point of sale are promising concepts with which retailers want to make themselves fit for the future. With PRESTIGEenterprise as

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From multi-channel to cross-channel to omni-channel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In retail, the term multichannel refers to the use of multiple channels for sales. These channels can be, for example, the retail shop, the mail order business and the corresponding online shop. The individual sales channels run parallel to each other and have no direct points of overlap. The customer either orders online or buys in-store.

\n\nOmnichannel can be seen as a further development of multichannel retail. Here, the channels overlap and offer customers the opportunity to switch between channels while shopping. By fully integrating the channels across all processes, customers can order goods online and pick them up in-store, for example. The entire range can be accessed at any time - omnichannel, i.e. via every sales channel.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Modern customer communication:\nDynamics instead of still images<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Numerous digital sales technologies are already being used today to showcase product worlds even better. Inspiring images and appealing product or image videos attract the customer's attention, be it via an eye-catching video wall or via individual screens on the shelf, at the checkout or in the service area on the scales.

\n\nIn addition, informative digital assistants support sales staff on the shop floor. From well-placed kiosk applications to touchscreens and mobile solutions.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Online and offline combined in omni-channel marketing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The implementation of interactive, digital services is then also the essential step towards omnichannel marketing and the optimal combination of online and offline offers in the marketing mix, including all communication channels - just as customers expect in traditional retail today.

\n\nFind out about the desired product online in advance, experience the haptic experience in a shop, enjoy additional advice from the store staff and then either take it with them straight away or order it for collection from the store or have it delivered directly to their home. It is crucial that the retailer remains close to the customer throughout the entire customer journey and makes the right offer at the right time.

\n\nSeamless shopping is the buzzword here and is certainly more than just a passing trend. At the latest when the generation of \"digital natives\" starts earning their own money, it will quickly become clear which retailers have invested sufficiently in digital, interlinked sales technologies and aligned their processes with the new challenges.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Multichannel retail, omnichannel marketing and big data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital solutions offer a multitude of new opportunities to collect data on customers' purchasing behaviour and preferences. \"Big data\" is a major topic of our time. Collecting data is still relatively easy, but utilising it sensibly is an art that is still in its infancy, even though there are already very successful concepts.

\n\nIt is important to create the conditions from the outset to be able to measure the impact of the use of digital media. This is the only way to derive measures to expand the basic knowledge of customer behaviour, to better understand the target groups and to be able to address the customer in a more individual and, above all, more targeted manner without annoying the customer through intrusiveness.

\n\nWith PRESTIGEenterprise as a comprehensive digital signage and

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\n\n <\/i><\/span>\n\n Enquire now<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Einfach. Besser. Werben. PRESTIGE Multi-Channel Retail Jetzt anfragen Digitale Verkaufstechnologien im station\u00e4ren Handel Auf allen Kan\u00e4len vertreten Digitale Verkaufstechnologien halten Einzug auf den Ladenfl\u00e4chen unserer station\u00e4ren Handelsh\u00e4user. L\u00e4ngst stellt sich […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":11628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-67791","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nMulti-Channel Retail - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mit Multichannel Marketing verschiedene Medien nutzen um Ihre Kunden offline, und auch online zu erreichen. Mit PRESTIGEenterprise starten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/en\/solutions\/multichannel-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multi-Channel Retail - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Mit Multichannel Marketing verschiedene Medien nutzen um Ihre Kunden offline, und auch online zu erreichen. 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