{"id":69750,"date":"2024-11-07T08:18:06","date_gmt":"2024-11-07T07:18:06","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=69750"},"modified":"2024-11-18T10:46:42","modified_gmt":"2024-11-18T09:46:42","slug":"cross-merchandising","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/en\/cross-merchandising\/","title":{"rendered":"Cross-merchandising"},"content":{"rendered":"
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Simple. Better. Advertise. PRESTIGE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cross-merchandising<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Enquire now<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Classic customer advertising meets modern technology<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Address your customers in a targeted manner!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Improve customer loyalty by providing more information at the POS and at the same time encourage your customers to make spontaneous purchases with cross-merchandising. Cross-merchandising is a simple and effective way to offer more customer service and increase the average receipt at the same time.\n

\nCross-merchandising offers you the opportunity to advertise your products even more efficiently and emotionally - ideally always exactly where the customer is particularly receptive. This allows you to shorten waiting times and increase impulse purchases.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Benefits and advantages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Informative: Customers receive useful information about the product directly on site<\/li>
  • Helpful: With suitable recommendations, you can help your customers not to forget any purchases<\/li>
  • Boosting sales: recommendations increase impulse purchases by customers<\/li>
  • Binding: Your customers benefit from the information you provide them with<\/li>\n <\/ul>\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Functionality and working methods<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Cross-merchandising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The cross-merchandising module reacts to various events triggered by different media or actions, e.g. PLU, RFID tags, light barriers, scanners or special checkout entries. A nearby screen is activated immediately, displaying all the information on the relevant item. The permanent advertising is thus interrupted by information or a recommendation using the cross-merchandising module.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"SuperBioMarkt\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Possible applications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    At the fresh food counter (scales):<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Your customer wants to buy cheese, and while you are weighing the cheese, you trigger the recommendation of a suitable wine on the customer display by entering a PLU. The customer realises that he actually has no more wine at home. You have therefore been able to actively support him with his purchase.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    At the kiosk or info terminal:<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    By touching a pictured product, e.g. a leather jacket, further information about this product and the care instructions are displayed on the screen. Alternatively, this information can also be displayed by scanning the barcode with an integrated scanner.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Einfach. Besser. Werben. PRESTIGE Cross-Merchandising Jetzt anfragen Klassische Kundenwerbung trifft moderne Technik Sprechen Sie Ihre Kunden gezielt an! Verbessern Sie die Kundenbindung durch mehr Informationen am POS und regen Sie […]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-69750","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nCross-Merchandising - Online Software AG<\/title>\n<meta name=\"description\" content=\"Verbessern Sie die Kundenbindung durch mehr Informationen am POS und regen Sie damit gleichzeitig Ihre Kunden zu Spontank\u00e4ufen an.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/en\/cross-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cross-Merchandising - 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