{"id":75477,"date":"2025-08-26T12:49:36","date_gmt":"2025-08-26T10:49:36","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=75477"},"modified":"2025-12-30T16:07:11","modified_gmt":"2025-12-30T15:07:11","slug":"offer-award","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/en\/lexikon\/angebotsauszeichnung\/","title":{"rendered":"Offer labelling"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

POS Lexicon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n\n
\n\n <\/i><\/span>\n\n Back to the lexicon<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Offer labelling<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
The Offer labelling<\/strong> refers to the labelling of products with prices and other sales-promoting information at the point of sale and is a key instrument of POS marketing. In addition to traditional shelf labels, posters, ceiling and gondola head hangers and shelf stoppers, digital solutions have become increasingly important over the past decade.<\/h5>
This includes, for example, smaller screens built into shelves, scales and checkouts, large-format screens from 49 to 70 inches on back walls, touch steles and video walls. Electronic shelf labels (ESLs) in particular will become increasingly relevant over the next few years. Clear and appealing product labelling at the point of sale promotes sales and makes it possible to address and inform end customers directly and immediately. Furthermore, standardised product labelling helps to draw attention to special offers and positively influence purchasing decisions. The accuracy of the information is also of legal relevance.<\/h5>
Online Software AG is your strong partner for POS marketing solutions. Our POS marketing software<\/a> PRESTIGEenterprise supports you with the following features:<\/h5>
POS solutions<\/a><\/span><\/span>
Digital signage solutions<\/a><\/span><\/span>
Solutions for digital price tags<\/a> (ESL)<\/span><\/span>
Print solutions<\/a><\/span><\/span>
Mobile marketing solutions<\/a><\/span><\/span>
Retail media solutions<\/a><\/span><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n\n
\n\n

HALT POS!\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

You are interested in
communication at the POS? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n\n
\n\n <\/i><\/span>\n\n Subscribe to the newsletter now<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n\n
\n\n <\/i><\/span>\n\n Back to the lexicon<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

POS Lexikon Zur\u00fcck zum Lexikon Angebotsauszeichnung Die Angebotsauszeichnung bezeichnet die Kennzeichnung von Produkten mit Preisen und weiteren verkaufsf\u00f6rdernden Informationen am Point of Sale und ist ein wesentliches Instrument des POS-Marketings. […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-75477","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAngebotsauszeichnung - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/en\/lexicon\/offer-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Angebotsauszeichnung - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Zur\u00fcck zum Lexikon Angebotsauszeichnung Die Angebotsauszeichnung bezeichnet die Kennzeichnung von Produkten mit Preisen und weiteren verkaufsf\u00f6rdernden Informationen am Point of Sale und ist ein wesentliches Instrument des POS-Marketings. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/en\/lexicon\/offer-award\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-30T15:07:11+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/angebotsauszeichnung\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/angebotsauszeichnung\\\/\",\"name\":\"Angebotsauszeichnung - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\"},\"datePublished\":\"2025-08-26T10:49:36+00:00\",\"dateModified\":\"2025-12-30T15:07:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/angebotsauszeichnung\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/angebotsauszeichnung\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/angebotsauszeichnung\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/online-software-ag.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lexikon\",\"item\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Angebotsauszeichnung\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/online-software-ag.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Offer Award - Online Software AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/en\/lexicon\/offer-award\/","og_locale":"en_GB","og_type":"article","og_title":"Angebotsauszeichnung - Online Software AG","og_description":"POS Lexikon Zur\u00fcck zum Lexikon Angebotsauszeichnung Die Angebotsauszeichnung bezeichnet die Kennzeichnung von Produkten mit Preisen und weiteren verkaufsf\u00f6rdernden Informationen am Point of Sale und ist ein wesentliches Instrument des POS-Marketings. […]","og_url":"https:\/\/online-software-ag.com\/en\/lexicon\/offer-award\/","og_site_name":"Online Software AG","article_modified_time":"2025-12-30T15:07:11+00:00","twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/online-software-ag.com\/lexikon\/angebotsauszeichnung\/","url":"https:\/\/online-software-ag.com\/lexikon\/angebotsauszeichnung\/","name":"Offer Award - Online Software AG","isPartOf":{"@id":"https:\/\/online-software-ag.com\/#website"},"datePublished":"2025-08-26T10:49:36+00:00","dateModified":"2025-12-30T15:07:11+00:00","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/lexikon\/angebotsauszeichnung\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/lexikon\/angebotsauszeichnung\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/lexikon\/angebotsauszeichnung\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"Lexikon","item":"https:\/\/online-software-ag.com\/lexikon\/"},{"@type":"ListItem","position":3,"name":"Angebotsauszeichnung"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Online Software AG","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Online Software AG","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/en\/wp-json\/wp\/v2\/pages\/75477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/online-software-ag.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/en\/wp-json\/wp\/v2\/comments?post=75477"}],"version-history":[{"count":27,"href":"https:\/\/online-software-ag.com\/en\/wp-json\/wp\/v2\/pages\/75477\/revisions"}],"predecessor-version":[{"id":77266,"href":"https:\/\/online-software-ag.com\/en\/wp-json\/wp\/v2\/pages\/75477\/revisions\/77266"}],"up":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/en\/wp-json\/wp\/v2\/pages\/75424"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/en\/wp-json\/wp\/v2\/media?parent=75477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}