Cross Merchandising<\/strong> (German: Cross-selling<\/em> or Cross-marketing<\/em>) refers to the placement of complementary products at a common point of sale to encourage impulse purchases and increase sales. By skilfully combining related items (e.g. pasta next to tomato sauce) and promoting them, customers are encouraged to buy additional products that they may not have had on their shopping list. This sales strategy improves the customer experience and increases the average basket value in stores. Digital solutions such as PRESTIGEenterprise<\/strong> support cross-merchandising by planning sensible product combinations and distributing them to the digital displays.<\/p> The advantages of cross merchandising at a glance:<\/p> Online Software AG is your strong partner for POS marketing solutions. Our POS marketing software<\/span><\/a> PRESTIGEenterprise supports you with the following features:<\/p>