{"id":78264,"date":"2026-05-21T17:30:41","date_gmt":"2026-05-21T15:30:41","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=78264"},"modified":"2026-06-25T12:34:22","modified_gmt":"2026-06-25T10:34:22","slug":"promotion-at-the-reverse-vending-machine","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/en\/loesungen\/promotion-an-der-leergutrucknahme\/","title":{"rendered":"Promotion at the reverse vending machine"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Simple. Effective. Stand out. PRESTIGE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

The reverse vending machine as
Sales booster<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n\n
\n\n <\/i><\/span>\n\n Enquire now<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Reverse vending machines are now one of the most frequently visited service points in supermarkets and drinks outlets. Returning empties is routine and this is exactly where the potential lies: where customers stand, wait and interact, attention is generated. These few minutes at the vending machine are an important contact area - with enormous reach, a clear target group and measurable impact. In retail, every visual contact counts. Offering entertainment, information or incentives at this moment extends the customer journey - and increases sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Which advertising works best on reverse vending machines?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Additional large-format screen vs. integrated screen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Integrated displays are close to the customer but often very small. They therefore only offer limited opportunities to address customers.<\/p>

A large-format screen can be installed next to or above the reverse vending machine and attracts attention from a distance. Customers see the content before they even start to return the items. This creates reach, visibility and brand presence - far beyond the actual user of the machine.<\/p>

The space is ideal for emotional storytelling, image advertising and seasonal campaigns. Moving images, strong brand messages and promotions in a large format are more memorable than short messages on small displays. The large screen acts like a digital poster with high impact and recognition at the POS.<\/p>

Technically, the solution is easier to implement and can be controlled centrally. It can be integrated into existing digital signage systems without interfering with the vending machine software. Maintenance and content replacement are uncomplicated, and scaling across many branches is quickly possible.<\/p>

The integrated display offers proximity and interaction - the large screen, on the other hand, offers reach, interaction and maximum visibility. If you want to attract attention in the entire returns area, the large-format screen is a strong, emotional touchpoint in the store.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Promotion on a separate large-format screen
next to the reverse vending machine<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n\n
\n\n

- Product offers

\n\n- Image videos, such as sustainability adverts, regional sponsorship adverts

\n\n- Cross-promotion, e.g. for new drinks or reusable campaigns

\n\n- Brand messages, e.g. seasonal campaigns

\n\n- Industry-funded retail media campaigns

\n\n-Communication of fundraising campaigns: Customers can donate pledge amounts to charitable projects.\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Promotion on integrated
Screen in the reverse vending machine <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n\n
\n\n

- Loyalty integration: Loyalty point collection with connection to loyalty cards or retail apps for bonus points.

\n\n- Competitions: QR codes or touch interactions directly at the machine activate playful participation. (Print receipt with code or via app)

\n\n- Coupons and discounts: Print personalised offers directly after the return or provide them digitally.\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Content that works!
This promotion is suitable for reverse vending machines<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Retail media campaigns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Empties return as part of the retail media campaign allocation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n\n
\n\n

Retail Media is growing strongly - and every new space counts. Digital connectivity and programmatic control turn reverse vending machines into booking spaces for retail media. Advertisements, promotion codes and even sponsorship of successful returnable campaigns are centralised and brand-compliant across all touchpoints. This opens up new sources of revenue for retailers and a valuable analytical data stream for marketing - the reverse vending machine becomes a real performance area and innovation driver in stationary retail.

\n\nThe reverse vending machine offers brands a highly frequented, data-supported advertising space that makes a measurable contribution to conversion. Centralised campaign management integrates reverse vending machines into existing retail media networks. This turns reverse vending machines into an integral part of advertising communication at the POS.

\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\n\n\n
\n\n <\/i><\/span>\n\n to our retail media solutions<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n
\n\n\n \n \n \n\n<\/div>\n \n \n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Product offers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Flyer advertising & promotions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n\n
\n\n

Reverse vending machines offer retailers the opportunity to generate not only attention but also sales with visibility and entertainment directly at the touchpoint. Advertise where many customers are guaranteed to linger for a moment - the interaction rate is top, and the opening rate of the advertising space is virtually 100%. Turn your reverse vending machine into a profitable channel for brand and retail advertising.

<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\n\n\n
\n\n <\/i><\/span>\n\n to our digital signage solutions<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n
\n\n\n \n \n \n\n<\/div>\n \n \n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Image advertising<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Great cinema for your brand - image advertising at the POS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n\n
\n\n

The digital screen is your strongest stage directly at the reverse vending machine. Communicate the services you offer, such as delivery service or Click & Collect.

\n\nShow where your wines, beers and mineral waters come from - portray regional breweries, winegrowers and springs. Add moments of pleasure, food pairings and seasonal recommendations.

\n\nCommunicate your commitment to the local handball club or other regional sponsorship projects. Authentic content creates trust, strengthens your brand and turns shopping into an experience.

\n\nSponsoring communication on the screen
\n - Association partnership: Visualise with logo and image
\n - Matchday tips: \u201eHSG is playing tonight - we're keeping our fingers crossed!\"
\n - Emotionalisation: team photos, goal celebrations, team presentations
\n - Cross-promotion: discount campaign on match day for club members
\n - Local identity: sponsorship as proof of genuine roots in the region


\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\n\n\n
\n\n <\/i><\/span>\n\n to our retail media solutions<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n
\n\n\n \n \n \n\n<\/div>\n \n \n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

How to design beverage advertising at the POS correctly<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Legal requirements - effective design elements

\n\nMANDATORY DATA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n\n
\n\n

1. sales description\n\u2192 What exactly is it? (e.g. \u201eorange juice\u201c, \u201ecarbonated mineral water\u201c, \u201elemon flavoured soft drink\u201c)

\n\n2. list of ingredients
\n\u2192 All ingredients in descending order by weight.
\n\u2192 Additives must be clearly labelled (e.g. \u201ewith colouring\u201c, \u201ewith sweetener\u201c).

\n\n3. allergens
\n\u2192 Must be clearly emphasised (e.g. bold or capitalised).

\n\n4. net filling quantity
\n\u2192 e.g. \u201e0.5 l\u201c, \u201e1 l\u201c, \u201e330 ml\u201c.

\n\n5. best before date (BBD)
\n\u2192 \u201eBest before ...\u201c or for very short-life products \u201eUse by ...\u201c.

\n\n6. name and address of the food business operator
\n\u2192 Manufacturer, bottler or importer based in the EU.

\n7. batch number (batch labelling)
\n\u2192 Used for traceability.

\n8. nutritional table
\n\u2192 Per 100 ml: calorific value, fat, saturated fatty acids, carbohydrates, sugar, protein, salt.

\n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\n\n\n
\n\n <\/i><\/span>\n\n to our app construction kit<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n
\n\n\n \n \n \n\n<\/div>\n \n \n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

ADDITIONAL MANDATORY INFORMATION
(depending on the type of drink)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n\n
\n\n

- Alcoholic beverages (>1.2 vol.-%)
\n\u2192 Alcohol content in per cent by volume: \u201eAlk. 5.0 % vol\u201c.

\n- Caffeinated drinks
\n\u2192 Warning: \u201eIncreased caffeine content. Not recommended for children and pregnant or breastfeeding women.\u201c

\n- Drinks with sweeteners
\n\u2192 Note: \u201eWith sweeteners\u201c or \u201eContains a source of phenylalanine\u201c (for aspartame).

\n- Fruit juices, nectars, soft drinks
\n\u2192 Minimum fruit content (e.g. \u201eFruit content: 10 %\u201c).

\n- Mineral water
\n\u2192 Recognised source designation, analysis values, location of the source, \u201ecarbonated\u201c if applicable.

\n\nOPTIONAL (quite common in supermarkets)
\n- Indication of origin (e.g. \u201eMade in Germany\u201c)
\n- Recycling instructions or deposit symbols
\n- Marketing texts, slogans, serving suggestions

\n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\n\n\n
\n\n <\/i><\/span>\n\n Learn more about the templates<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n
\n\n\n \n \n \n\n<\/div>\n \n \n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n\n
\n\n

Our advice:\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\n\n\n
\n\n

Expertise? WOW! <\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

With our on-site consultation, we offer you something special: 30 years of concentrated experience in the field of in-store marketing. In short: expertise with a real WOW effect. Because you will learn how to get the most out of your POS technologies thanks to our point-of-sale solutions - and make your life noticeably easier.<\/p>

Of course: We don\u2019t know everything \u2013 but we know exactly which experts we can bring in to answer every question. This is possible through our network of experienced hardware partners. From Canon to LG to SAMSUNG through to SAP. That\u2019s how consultation works.<\/p>

That\u2019s how WOW works. Therefore: When shall we get started?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\n\n\n
\n\n <\/i><\/span>\n\n Start the POS revolution now<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Frequently asked questions about<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Promotion at the reverse vending machine <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n
\n
    \n
  • \n\n
    \n\n \n <\/i><\/span>\n\n \n What is a reverse vending system and why does it have marketing potential? <\/span>\n\n <\/div>\n\n
    A reverse vending system recognises and sorts returnable bottles, issues receipts and is linked to the checkout system. Modern systems also have digital screens or content modules, which can be centrally displayed.
    \n\nThis turns a technical infrastructure into a retail media touchpoint. The reverse vending machine becomes part of the communication network in the store - similar to self-checkout terminals or digital signage displays.<\/div>\n\n <\/li>\n\n
  • \n\n
    \n\n \n <\/i><\/span>\n\n \n Which advertising messages are suitable for reverse vending machines?<\/span>\n\n <\/div>\n\n
    Traditional promotions usually end on the shelf. But the return offers the perfect moment for brand loyalty: customers are active, attentive and emotionally involved (\u201eI get my deposit back\u201c).
    \n\nEntertainment elements, such as short entertaining adverts, competitions or fundraising campaigns, extend this moment and combine sustainability with brand experience. Those who are visible here can give their brand a positive boost, generate impulse purchases and push sales at the POS.
    \n\nBut this touchpoint offers retailers much more. It can be used to advertise customer events and job vacancies and to communicate customer services.
    \n\nTrue to the motto \u201eDo good and talk about it, the reverse vending machine is exactly the right place to showcase your own voluntary commitments and sponsorship projects in the right light.
    \n\nJust do something for your image!<\/div>\n\n <\/li>\n\n
  • \n\n
    \n\n \n <\/i><\/span>\n\n \n How do I integrate the reverse vending machine screens into the existing systems?<\/span>\n\n <\/div>\n\n
    The decisive factor for the IT department is how the reverse vending hardware fits into the existing infrastructure and whether additional software is required. Retailers who already control their price and advertising communication with a professional software tool can usually easily add additional screens in the reverse vending machine area and integrated screens as an output medium. PRESTIGEenterprise, for example, is an established software platform in the retail sector.<\/div>\n\n <\/li>\n\n
  • \n\n
    \n\n \n <\/i><\/span>\n\n \n Are there legal requirements for beverage advertising?<\/span>\n\n <\/div>\n\n
    Advertising on reverse vending machines is subject to legal regulations and should also be orientated towards neuromarketing aspects. The latter usually influence purchasing decisions subconsciously and ideally follow the corporate design guidelines.\n\nThe mandatory information (must always be displayed) for drinks in supermarkets includes the name, ingredients, allergens, net quantity, best-before date, manufacturer\/address, batch number and nutritional values. Depending on the drink, possibly alcohol content, caffeine warning, sweetener information, fruit content or mineral water information. Optional: origin, deposit\/recycling, marketing texts.<\/div>\n\n <\/li>\n\n \n <\/ul>\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\n\n\n
    \n\n

    Discover with Digital signage<\/span>\n the future of visual communication and experience how you can get your message out into the world with our customised solutions. Contact us for a comprehensive consultation or a free demo!\n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Einfach. Wirksam. Auffallen. PRESTIGE Der Leergutr\u00fccknahmeautomat als Umsatz-Booster Jetzt anfragen Leergutr\u00fccknahmeautomaten z\u00e4hlen mittlerweile zu den meistbesuchten Servicestellen in Superm\u00e4rkten und Getr\u00e4nkefilialen. Leergutr\u00fccknahme ist Routine und genau hier liegt Potenzial: Wo […]<\/p>\n","protected":false},"author":2,"featured_media":78267,"parent":11628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-78264","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPromotion an der Leergutr\u00fccknahme<\/title>\n<meta name=\"description\" content=\"Handzettelwerbung oder bezahlte Retail Media Kampagne. Gro\u00dfformatbildschirm oder integrierter Screen \u2013 so wirkt Werbung am Leergutr\u00fccknahmeautomaten \u25ba Jetzt informieren!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/en\/solutions\/promotion-at-the-reverse-vending-machine\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promotion an der Leergutr\u00fccknahme\" \/>\n<meta property=\"og:description\" content=\"Handzettelwerbung oder bezahlte Retail Media Kampagne. Gro\u00dfformatbildschirm oder integrierter Screen \u2013 so wirkt Werbung am Leergutr\u00fccknahmeautomaten \u25ba Jetzt informieren!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/en\/solutions\/promotion-at-the-reverse-vending-machine\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T10:34:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Promotion-am-Leergutautomat_Familie_KI-generiert-1024x559.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"559\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/online-software-ag.com\/loesungen\/promotion-an-der-leergutrucknahme\/\",\"url\":\"https:\/\/online-software-ag.com\/loesungen\/promotion-an-der-leergutrucknahme\/\",\"name\":\"Promotion an der Leergutr\u00fccknahme\",\"isPartOf\":{\"@id\":\"https:\/\/online-software-ag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/online-software-ag.com\/loesungen\/promotion-an-der-leergutrucknahme\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/loesungen\/promotion-an-der-leergutrucknahme\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Promotion-am-Leergutautomat_Familie_KI-generiert.png\",\"datePublished\":\"2026-05-21T15:30:41+00:00\",\"dateModified\":\"2026-06-25T10:34:22+00:00\",\"description\":\"Handzettelwerbung oder bezahlte Retail Media Kampagne. Gro\u00dfformatbildschirm oder integrierter Screen \u2013 so wirkt Werbung am Leergutr\u00fccknahmeautomaten \u25ba Jetzt informieren!\",\"breadcrumb\":{\"@id\":\"https:\/\/online-software-ag.com\/loesungen\/promotion-an-der-leergutrucknahme\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/online-software-ag.com\/loesungen\/promotion-an-der-leergutrucknahme\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/online-software-ag.com\/loesungen\/promotion-an-der-leergutrucknahme\/#primaryimage\",\"url\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Promotion-am-Leergutautomat_Familie_KI-generiert.png\",\"contentUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Promotion-am-Leergutautomat_Familie_KI-generiert.png\",\"width\":1408,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/online-software-ag.com\/loesungen\/promotion-an-der-leergutrucknahme\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/online-software-ag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u00f6sungen\",\"item\":\"https:\/\/online-software-ag.com\/loesungen\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Promotion an der Leergutr\u00fccknahme\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/online-software-ag.com\/#website\",\"url\":\"https:\/\/online-software-ag.com\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/online-software-ag.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/online-software-ag.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/online-software-ag.com\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\/\/online-software-ag.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Promotion at the reverse vending machine","description":"Flyer advertising or paid retail media campaign. Large-format screen or integrated screen - this is how advertising at reverse vending machines works \u25ba Find out more now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/en\/solutions\/promotion-at-the-reverse-vending-machine\/","og_locale":"en_GB","og_type":"article","og_title":"Promotion an der Leergutr\u00fccknahme","og_description":"Handzettelwerbung oder bezahlte Retail Media Kampagne. Gro\u00dfformatbildschirm oder integrierter Screen \u2013 so wirkt Werbung am Leergutr\u00fccknahmeautomaten \u25ba Jetzt informieren!","og_url":"https:\/\/online-software-ag.com\/en\/solutions\/promotion-at-the-reverse-vending-machine\/","og_site_name":"Online Software AG","article_modified_time":"2026-06-25T10:34:22+00:00","og_image":[{"width":1024,"height":559,"url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Promotion-am-Leergutautomat_Familie_KI-generiert-1024x559.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/online-software-ag.com\/loesungen\/promotion-an-der-leergutrucknahme\/","url":"https:\/\/online-software-ag.com\/loesungen\/promotion-an-der-leergutrucknahme\/","name":"Promotion at the reverse vending machine","isPartOf":{"@id":"https:\/\/online-software-ag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/online-software-ag.com\/loesungen\/promotion-an-der-leergutrucknahme\/#primaryimage"},"image":{"@id":"https:\/\/online-software-ag.com\/loesungen\/promotion-an-der-leergutrucknahme\/#primaryimage"},"thumbnailUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Promotion-am-Leergutautomat_Familie_KI-generiert.png","datePublished":"2026-05-21T15:30:41+00:00","dateModified":"2026-06-25T10:34:22+00:00","description":"Flyer advertising or paid retail media campaign. Large-format screen or integrated screen - this is how advertising at reverse vending machines works \u25ba Find out more now!","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/loesungen\/promotion-an-der-leergutrucknahme\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/loesungen\/promotion-an-der-leergutrucknahme\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/online-software-ag.com\/loesungen\/promotion-an-der-leergutrucknahme\/#primaryimage","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Promotion-am-Leergutautomat_Familie_KI-generiert.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Promotion-am-Leergutautomat_Familie_KI-generiert.png","width":1408,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/loesungen\/promotion-an-der-leergutrucknahme\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"L\u00f6sungen","item":"https:\/\/online-software-ag.com\/loesungen\/"},{"@type":"ListItem","position":3,"name":"Promotion an der Leergutr\u00fccknahme"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Online Software AG","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Online Software AG","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/en\/wp-json\/wp\/v2\/pages\/78264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/online-software-ag.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/en\/wp-json\/wp\/v2\/comments?post=78264"}],"version-history":[{"count":52,"href":"https:\/\/online-software-ag.com\/en\/wp-json\/wp\/v2\/pages\/78264\/revisions"}],"predecessor-version":[{"id":78765,"href":"https:\/\/online-software-ag.com\/en\/wp-json\/wp\/v2\/pages\/78264\/revisions\/78765"}],"up":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/en\/wp-json\/wp\/v2\/pages\/11628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/en\/wp-json\/wp\/v2\/media\/78267"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/en\/wp-json\/wp\/v2\/media?parent=78264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}