{"id":14593,"date":"2018-09-12T14:09:13","date_gmt":"2018-09-12T12:09:13","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=14593"},"modified":"2024-11-11T08:09:57","modified_gmt":"2024-11-11T07:09:57","slug":"online-software-ag-buenting-uses-digital-customer-approach-in-the-market","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/en\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/","title":{"rendered":"B\u00fcnting uses digital customer approach in the market"},"content":{"rendered":"

The B\u00fcnting Group uses the PRESTIGEenterprise software platform for store communication at Combi, Jibi and Famila<\/em><\/p>\n\n\n\n

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Weinheim, 12 September 2018 <\/strong>+++ As part of the modernisation of more than 200 Combi, Famila and Jibi stores between the North Sea and Sauerland, the East Frisian B\u00fcnting Group is using screens to address customers. The shops will be equipped with screens in the entrance area, the fruit & vegetable department and the fresh food counters, as well as Digital signage<\/a> Scales with a customer-facing screen for digital promotion. B\u00fcnting uses the PRESTIGEenterprise software platform from Online Software AG to supply these screens with advertising messages and to map poster printing in the shops. B\u00fcnting chose the North German system integrator Nordland Systems to carry out the installations.<\/p>\n\n\n\n

Sina Weber, Brand Manager at B\u00fcnting, explains how the project came about: \"Our new shops offer an open shop design with low shelves that give customers a clear view. Traditional ceiling hangers are not suitable for this concept. That's why we decided in favour of a digital communication concept. In addition to the visually improved possibilities of addressing customers, the brightly shining digital images and videos attract customers' attention simply by their movement. The advertising space can also be used multiple times, for example for several product offers, event information and service information. This allows more information to be placed on the surface.\"<\/p>\n\n\n\n

The PRESTIGEenterprise software reduces the effort involved in campaign planning and implementation at B\u00fcnting and thus supports central marketing. \"With the PRESTIGEenterprise software platform, we are able to optimise campaigns for previously defined branches and areas in the branches so that, for example, a new fruit product is only advertised in certain regions and only on certain screens. Price changes also reach the shops much more easily and quickly,\" explains Sina Weber. Working with PRESTIGEenterprise's template management also simplifies the creation of digital advertising messages and ensures a standardised corporate image.<\/p>\n\n\n\n

\"The collaboration with Online Software AG was excellent,\" summarises Arnold Bathmann, authorised signatory and Head of B\u00fcnting IT. \"Their many years of experience and expertise in the food retail sector were clearly noticeable and made it possible to implement the project across the board at a rapid pace.\" Within just a few months, a suitable concept was developed to simultaneously supply over 500 large-format screens and over 800 digital signage scales with digital advertising messages.<\/p>\n\n\n\n

About the B\u00fcnting Group<\/strong><\/p>\n\n\n\n

As a medium-sized trading company, the B\u00fcnting Group has been based in Leer (East Frisia) for over 200 years. With over 14,000 employees and around 800 trainees, it is one of the largest employers and an important economic factor in the region. The group of companies includes the sales companies of the famila, Combi and Jibi stores with their various specialisations as well as the B\u00fcnting tea trading company. The group of companies also includes B\u00fcnting E-Commerce GmbH & Co. KG for the online business, B\u00fcnting Gro\u00dfhandel und Service GmbH & Co. KG as a wholesale partner and several service companies.<\/p>\n\n\n\n

About Online Software AG<\/strong><\/p>\n\n\n\n

Online Software AG is an innovative software company specialising in the development of solutions for the international wholesale and retail trade. The medium-sized company based in Weinheim an der Bergstra\u00dfe has been supporting retailers for over 25 years with software solutions for professional in-store advertising and, with more than 35,000 installations in 35 countries, is the market leader in the field of cross-media in-store communication and sales promotion. With the software PRESTIGEenterprise<\/strong><\/a> the online software offers a communication platform for addressing customers at the point of sale that includes both traditional media and digital output media. The award-winning software thus forms the perfect basis for holistic communication concepts, integrating posters and labels as well as large-format screens, video walls, checkout and scale screens, kiosk systems, digital shelves and electronic shelf labels (ESL) through to mobile devices such as smartphones, tablets and MDEs. With the modern point of sale solutions from our Digital signage software<\/a> PRESTIGEenterprise, shopping becomes an experience for your customers. Find out more about our Digital signage solutions<\/a>.<\/p>\n\n\n\n

Further information:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Germany
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Manager Marketing & Communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Die B\u00fcnting Unternehmensgruppe setzt die Softwareplattform PRESTIGEenterprise in der Filialkommunikation bei Combi, Jibi und Famila ein Weinheim, 12. September 2018 +++ Die ostfriesische B\u00fcnting Gruppe setzt im Zuge der Modernisierung […]<\/p>\n","protected":false},"author":9,"featured_media":70814,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-14593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nB\u00fcnting nutzt digitale Kundenansprache im Markt - Online Software AG<\/title>\n<meta name=\"description\" content=\"B\u00fcnting modernisiert M\u00e4rkte mit digitalen Bildschirmen und nutzt PRESTIGEenterprise f\u00fcr zentrale Werbesteuerung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/en\/online-software-ag-buenting-uses-digital-customer-approach-in-the-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00fcnting nutzt digitale Kundenansprache im Markt - 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