{"id":22446,"date":"2020-01-17T13:55:57","date_gmt":"2020-01-17T12:55:57","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=22446"},"modified":"2024-11-11T08:34:26","modified_gmt":"2024-11-11T07:34:26","slug":"prestige-partner-day-transparency-at-the-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/en\/prestige-partnertag-transparenz-am-pos\/","title":{"rendered":"PRESTIGE Partner Day: Transparency at the POS"},"content":{"rendered":"

Authentic customer communication was one of the key topics at the 14th PRESTIGE Partner Day in Heidelberg, where REWE Systems and SuperBioMarkt, among others, presented their PRESTIGEenterprise-based solutions.<\/em><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Weinheim, 17 January 2020 +++<\/strong> Under the motto \"Transparency at the POS - clear customer communication with PRESTIGEenterprise\", retailers, service providers and manufacturers discussed how authenticity in customer communication at the POS affects customer purchasing behaviour at the 14th PRESTIGE Partner Day. The annual industry event once again brought many retailers and retail experts to Heidelberg on 14 January 2020 to share their experiences.<\/p>\n\n\n\n

Prof Dr Stephan R\u00fcschen, DHBW Heilbronn, opened the event with his keynote speech on artificial intelligence in retail. He gave a good overview of the status of developments in artificial intelligence (AI), used many examples to raise awareness of the areas in which AI is already standard and gave a promising outlook on the further development of this technology. The Belgian market, its special features and the influence of Generation Z and millennials on in-store communication were presented by Chris Van Wesemael, retail expert in the non-food sector at Gondola. Participants learnt how retailer REWE Richrath's live stream project became the tierwohl.tv initiative and J\u00f6rg Lambertin from SuperBioMarkt spoke about the digital challenges facing the organic sector. Rosemarie Knapp and Ralph Wilshaus from REWE Systems reported on how to successfully implement a strategically sophisticated concept for a digital customer approach in over 1,500 supermarkets.<\/p>\n\n\n\n

In addition to the presentations from the field, the focus was on presenting the new features of the PRESTIGEenterprise software platform. In the Experience Campus, participants were given a live insight into all the new features.<\/p>\n\n\n\n

\"With almost 100 participants, the interest in this year's event remained high and confirms this format with a mix of practical experience, technical background information and topics that allow us to think outside the box,\" reports J\u00fcrgen Berens von Rautenfeld, CEO of Online Software AG. \"We are delighted that the PRESTIGE Partner Day provides our customers and partners with an excellent platform for an open exchange of experiences.\"<\/p>\n\n\n\n

About Online Software AG<\/strong><\/p>\n\n\n\n

Online Software AG is an innovative software company specialising in the development of solutions for international wholesale and retail. The medium-sized company based in Weinheim an der Bergstra\u00dfe has been supporting retailers for over 25 years with software solutions for professional in-store advertising and, with more than 35,000 installations in 35 countries, is the market leader in the field of cross-media in-store communication and sales promotion. With the PRESTIGEenterprise software, the online software offers a communication platform for addressing customers at the POS that includes both traditional media and digital output media.<\/p>\n\n\n\n

Further information:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Germany
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Manager Marketing & Communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Authentische Kundenkommunikation war eines der Schl\u00fcsselthemen auf dem 14. PRESTIGE Partnertag in Heidelberg auf dem unter anderem die REWE Systems und SuperBioMarkt ihre PRESTIGEenterprise-basierten L\u00f6sungen vorstellten. Weinheim, 17. Januar 2020 […]<\/p>\n","protected":false},"author":8,"featured_media":70761,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-22446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"\nPRESTIGE Partnertag: Transparenz am POS - Online Software AG<\/title>\n<meta name=\"description\" content=\"Chris Van Wesemael beleuchtete den belgischen Markt sowie den Einfluss der Generation Z und Millennials auf die In-Store-Kommunikation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/en\/prestige-partner-day-transparency-at-the-pos\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRESTIGE Partnertag: Transparenz am POS - 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