{"id":2553,"date":"2017-01-19T12:52:41","date_gmt":"2017-01-19T12:52:41","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/prestige-partnertag-nahtlose-kommunikation-auf-der-gesamten-customer-journey-wird-fuer-konsumenten-immer-wichtiger\/"},"modified":"2024-11-08T15:26:57","modified_gmt":"2024-11-08T14:26:57","slug":"prestige-partner-day-seamless-communication-along-the-entire-customer-journey-is-becoming-increasingly-important-for-consumers","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/en\/prestige-partnertag-nahtlose-kommunikation-auf-der-gesamten-customer-journey-wird-fuer-konsumenten-immer-wichtiger\/","title":{"rendered":"PRESTIGE Partner Day: Seamless communication along the entire customer journey is becoming increasingly important for consumers"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Under the motto \"Shopping with a smile - Impressive moments with PRESTIGE\", retail experts met in Heidelberg for the 11th PRESTIGE Partner Day organised by Online Software AG<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"801\" height=\"534\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1.jpg\" alt=\"\" class=\"wp-image-70801\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1.jpg 801w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1-18x12.jpg 18w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim, 19 January 2017 +++ <\/span>Online Software AG welcomed customers and partners to the 11th PRESTIGE Partner Day in Heidelberg on 17 January 2017. This year's retail event was held under the motto \"Shopping with a smile - Impressive moments with PRESTIGE\" and focussed on ideas and solutions that make consumers happy. For example, Dr Kai Hudetz from IFH Cologne spoke about the networked shopper and how to inspire online customers offline. Hasan C\u00fcr\u00fck from Knauber reported on his experiences with the introduction of technical innovations and Ralf Wilker from Lekkerland talked about the petrol station shops of tomorrow. Armin Henningsen and Sven Schalk from Diebold Nixdorf described the need for a personalised customer approach and the possibilities of intelligent promotion management at the checkout and Carsten Schemberg from dlv Netzwerk Ladenbau highlighted the new requirements for shopfitting in the context of the digitalisation of the POS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"We are delighted that we were once again able to attract top-class speakers for our Partner Day this year and put together an exciting programme of presentations that hit the nerve of the times and once again brought our customers and partners to us in large numbers to discuss new technologies and future-oriented solutions for the retail sector,\" says J\u00fcrgen Berens von Rautenfeld, CEO of Online Software AG. \"We had to change the venue this year because the number of participants has risen continuously in recent years and have found a location with a particularly innovative flair in the SRH Campus in Heidelberg.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the presentation of the latest functions of the PRESTIGEenterprise software platform and the presentation of technically advanced solutions, the main focus was on personal discussions and the exchange of experiences between PRESTIGE users. The latest technologies and future strategies for price and advertising communication in retail were discussed in detail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anyone who wanted to could get in the mood for the event in a relaxed atmosphere at the get-together the evening before. The relaxed evening event paved the way for an honest and intensive exchange of experiences with digital signage solutions, printed and mobile in-store communication and the use of PRESTIGE in a wide range of industries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gerd Betz, Director Retail, is already looking forward to next year: \"Open communication with all PRESTIGE users and the joint development of new future topics is the basis for the success of our software. We always have an open ear for our customers and partners, which is why the PRESTIGE Partner Day is always particularly important to us.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">About Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG is an innovative software company specialising in the development of solutions for the international wholesale and retail trade. The medium-sized company based in Weinheim an der Bergstra\u00dfe has been supporting retailers for over 25 years with software solutions for professional in-store advertising and, with more than 35,000 installations in 35 countries, is the market leader in the field of cross-media in-store communication and sales promotion. With the software <span style=\"font-weight: bold;\">PRESTIGEenterprise<\/span> the online software offers a communication platform for addressing customers at the POS that includes classic media as well as digital output media. The award-winning software thus forms the perfect basis for holistic communication concepts, integrating posters and labels as well as large-format screens, video walls, checkout and scale screens, kiosk systems, digital shelves and electronic shelf labels (ESL) through to mobile devices such as smartphones, tablets and MDEs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Further information:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Bergstrasse 31<br>69469 Weinheim, Germany<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/en\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Manager Marketing &amp; Communication<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Under the motto \"Shopping with a smile - Impressive moments with PRESTIGE\", retail experts met in Heidelberg for the 11th PRESTIGE Partner Day organised by Online Software AG<\/p>","protected":false},"author":3,"featured_media":70869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-2553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRESTIGE Partnertag: Nahtlose Kommunikation auf der gesamten Customer Journey wird f\u00fcr Konsumenten immer wichtiger - Online Software AG<\/title>\n<meta name=\"description\" content=\"In Heidelberg ist der 11. 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