{"id":2573,"date":"2017-05-10T09:00:00","date_gmt":"2017-05-10T09:00:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/fashion-digital-hagemeyer-elektrisiert-junge-zielgruppe-mit-digitaler-inszenierung\/"},"modified":"2024-11-08T15:56:40","modified_gmt":"2024-11-08T14:56:40","slug":"fashion-digital-hagemeyer-electrifies-young-target-group-with-digital-staging","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/en\/fashion-digital-hagemeyer-elektrisiert-junge-zielgruppe-mit-digitaler-inszenierung\/","title":{"rendered":"Fashion digital: Hagemeyer electrifies young target group with digital staging"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>New modern shop design concept with digital elements not only refreshes the sneaker store and young fashion, but also revitalises the checkout area.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/HermannHagemeyer_Digital_Signage-2-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" data-id=\"70751\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/HermannHagemeyer_Digital_Signage-2-1.jpg\" alt=\"\" class=\"wp-image-70751\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/HermannHagemeyer_Digital_Signage-2-1.jpg 800w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/HermannHagemeyer_Digital_Signage-2-1-300x150.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/HermannHagemeyer_Digital_Signage-2-1-768x384.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/HermannHagemeyer_Digital_Signage-2-1-18x9.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/HermannHagemeyer_Digital_Signage-3-1.jpg\"><img decoding=\"async\" width=\"1000\" height=\"500\" data-id=\"70752\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/HermannHagemeyer_Digital_Signage-3-1.jpg\" alt=\"\" class=\"wp-image-70752\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/HermannHagemeyer_Digital_Signage-3-1.jpg 1000w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/HermannHagemeyer_Digital_Signage-3-1-300x150.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/HermannHagemeyer_Digital_Signage-3-1-768x384.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/HermannHagemeyer_Digital_Signage-3-1-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim, 10 May 2017 +++<\/span><span style=\"font-size: revert; color: initial;\">&nbsp;The Minden-based fashion store Hagemeyer decided to integrate digital elements into the new shop design during the recent renovation of its 3,000 square metre women's wear department. NEXGEN smart instore GmbH is responsible for the overall implementation of the digital media, while the PRESTIGEenterprise digital signage software is used for content management, maintenance, administration and distribution of the advertising messages.<\/span><\/p>\n\n\n\n<div>\n<p>For the staging of the completely redesigned and radically changed DOB worlds, both individual screens and a spectacular video wall with nine screens were installed, which are arranged like a cut-up picture in both portrait and landscape format. Each screen can be controlled individually. The 100 square metre sneaker store called \"Yourwayz\" and the trendy young department \"Hinterhof79\" in particular stand out with the \"Shape Wall\", and not just from a shopfitting point of view. In addition to promotional videos from the product manufacturers, Instagram posts are also shown on the screens and young shoppers have the opportunity to take a picture of themselves and an outfit in a photo box, which is then shown on the \"Shape Wall\".<\/p>\n<p>The decision in favour of the screens went hand in hand with the intention of giving the shopping experience in the new, modern ambience an event character and thus achieving better identification and loyalty of the young target group to the Hagemeyer fashion store. Currently, captivating images and fashion videos provide digital emotionalisation. In future, however, the company's own themes and advertising messages will also play an increasing role in digital communication.<\/p>\n<p>\"We don't want to leave the content to the manufacturers alone, but want to set up a clean, appealing communication concept with recognition value based on the Hagemeyer brand,\" explains Martin Heinzmann, COO at Hagemeyer. \"PRESTIGEenterprise's template concept is ideal for this, as it enables our central marketing department to use different templates in a standardised corporate design for a wide range of content. This means we don't have to call in an agency for every little piece of information and can act quickly and flexibly.\"<\/p>\n<p>The remodelling measures also included the redesign of the service checkout, on the back wall of which three large-format screens entertain waiting customers and provide information on current topics, such as the customer card, gift vouchers and the new personal shopping service. Local news is also planned in cooperation with the local daily newspaper. NEXGEN smart instore advised Hagemeyer on the planning of the digital media and was responsible for the IT and structural realisation of the \"Shape Wall\" and other placements. In addition, the Karlsruhe-based system integrator developed the process design for day-to-day work with the interactive content campaigns.<\/p>\n<p>These customised processes should make it as easy as possible for the customer to deal with PRESTIGEenterprise and have the technical administration and system maintenance of the hardware and network infrastructure efficiently carried out by NEXGEN smart instore. Together with NEXGEN, we were able to set up effective project management across all the people and departments involved. We had just 7 weeks from the first planning workshop to the opening. We only achieved our goal thanks to the professional and pragmatic work of everyone involved,\" says Martin Heinzmann.<\/p>\n<p>Fourteen screens are currently controlled via the PRESTIGEenterprise software platform, but in the medium term the Hagemeyer team would like to centrally plan and control the campaigns for all digital systems installed in the store, including the LED outdoor video wall, which greets shoppers very prominently above the main entrance.<\/p>\n<\/div>\n\n\n\n<div><span style=\"font-weight: bold;\">About Hermann Hagemeyer GmbH &amp; Co. KG<\/span><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Modehaus Hagemeyer has stood out like a solitaire in the East Westphalia\/Lippe region since 1879. At its three locations in Minden, Stadthagen and Bad Oeynhausen, the family business presents itself as an innovative, service- and experience-orientated premium fashion house. Hagemeyer sells much more than fashion. It appeals to all the senses. A mixture of fashion, lifestyle, zeitgeist and culinary delights are offered on the five floors of the 18,000 square metre flagship store in Minden. Constantly updated and contemporary product ranges as well as a large premium area for men and women invite you to linger in the fascinating style and brand worlds.<\/p>\n\n\n\n<div>\n<p>Picture credits: Hermann Hagemeyer GmbH &amp; Co. KG \/ Jan Voth pictures<\/p>\n<div>\n<p><span style=\"font-weight: bold;\">About Online Software AG<\/span><\/p>\n<div>Online Software AG is an innovative software company specialising in the development of solutions for the international wholesale and retail trade. The medium-sized company based in Weinheim an der Bergstra\u00dfe has been supporting retailers for over 25 years with software solutions for professional in-store advertising and, with more than 35,000 installations in 35 countries, is the market leader in the field of cross-media in-store communication and sales promotion. With the PRESTIGEenterprise software, the online software offers a communication platform for addressing customers at the point of sale that includes both traditional media and digital output media. The award-winning software thus forms the perfect basis for holistic communication concepts, integrating posters and labels as well as large-format screens, video walls, checkout and scale screens, kiosk systems, digital shelves and electronic shelf labels (ESL) through to mobile devices such as smartphones, tablets and MDEs.<\/div>\n<p><span style=\"font-weight: bold;\">About NEXGEN smart instore&nbsp;<\/span><\/p>\n<\/div>\n<p>NEXGEN smart instore specialises in digital signage for the point of sale. The company develops solutions for all aspects of digital communication: from digital signage applications and shop TV to interactive advisory systems and connections to ERP, PIM databases, mobile marketing and online shops. NEXGEN smart instore has been successfully supporting leading retailers for many years with store technology for checkout systems, interfaces to ERP systems and all advertising-relevant media at the POS. Customised service and support round off the range of services. Customers who rely on NEXGEN smart instore include: DEPOT, four EDEKA regional companies, Gebr. Heinemann, tegut, REWE f\u00fcr SIE, Ahold and ATU.<\/p>\n<p><span style=\"font-weight: bold;\">Further information:<\/span><\/p>\n<p>Online Software AG<br>Bergstrasse 31<br>69469 Weinheim, Germany<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/en\/\">www.online-software-ag.com<\/a><\/p>\n<p>Sandy Heinzmann<br>Manager Marketing &amp; Communication<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>New modern shop design concept with digital elements not only refreshes the sneaker store and young fashion, but also revitalises the checkout area.<\/p>","protected":false},"author":3,"featured_media":70843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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