{"id":42078,"date":"2023-04-27T12:00:44","date_gmt":"2023-04-27T10:00:44","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=42078"},"modified":"2024-11-08T15:27:33","modified_gmt":"2024-11-08T14:27:33","slug":"more-prestige-for-the-retail-garage","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/en\/mehr-prestige-fuer-die-retail-garage\/","title":{"rendered":"More PRESTIGE for the retail garage"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Online Software equips showroom for future technologies in retail with PRESTIGE. Interactive tierwohl.tv installation strengthens consumer confidence with on-demand live streams from the barn and creates transparency in animal husbandry<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/04\/OnlineSoftwareAG_RetailGarage_3.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"70323\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/04\/OnlineSoftwareAG_RetailGarage_3-768x1024.jpg\" alt=\"\" class=\"wp-image-70323\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/04\/OnlineSoftwareAG_RetailGarage_3-768x1025.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/04\/OnlineSoftwareAG_RetailGarage_3-225x300.jpg 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/04\/OnlineSoftwareAG_RetailGarage_3-9x12.jpg 9w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/04\/OnlineSoftwareAG_RetailGarage_3.jpg 772w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/04\/OnlineSoftwareAG_RetailGarage_3-1-1.jpg\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"70324\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/04\/OnlineSoftwareAG_RetailGarage_3-1-1-768x1024.jpg\" alt=\"\" class=\"wp-image-70324\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/04\/OnlineSoftwareAG_RetailGarage_3-1-1-768x1025.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/04\/OnlineSoftwareAG_RetailGarage_3-1-1-225x300.jpg 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/04\/OnlineSoftwareAG_RetailGarage_3-1-1-9x12.jpg 9w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/04\/OnlineSoftwareAG_RetailGarage_3-1-1.jpg 772w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/04\/OnlineSoftwareAG_RetailGarage_1-1-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"70325\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/04\/OnlineSoftwareAG_RetailGarage_1-1-1-1024x768.jpg\" alt=\"\" class=\"wp-image-70325\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/04\/OnlineSoftwareAG_RetailGarage_1-1-1-1024x768.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/04\/OnlineSoftwareAG_RetailGarage_1-1-1-300x225.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/04\/OnlineSoftwareAG_RetailGarage_1-1-1-768x576.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/04\/OnlineSoftwareAG_RetailGarage_1-1-1-16x12.jpg 16w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/04\/OnlineSoftwareAG_RetailGarage_1-1-1.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg\/Berlin, 27 April 2023 +++<\/strong> Bringing future technologies to life for retailers - this is the focus of the new showroom, the Retail Garage in Berlin. The experience centre presents promising ways in which modern retail can be made attractive for customers using digital technologies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among the exhibits in the publicly accessible area in the middle of the Berlin shopping centre \"The Playce\" at Potsdamer Platz, visitors will also find a stele on which live streams from the stables of laying hens, straw-fed pigs and beef cattle can be seen. The solution behind it is called tierwohl.tv. The idea is to give customers an insight into the husbandry and living conditions of the animals whose meat they want to buy and whose eggs they want to eat. And all this directly at the shelf, the POS, the place where the purchase decision is made, namely in the middle of the food market - simply via live stream at the egg shelf or the service counter. The aim: to build trust and underpin statements about regionality and husbandry with live images. Creating transparency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The PRESTIGEenterprise software platform is able to play several streams one after the other as an informative playlist and in a standardised template. Additional information and offers on the product can also be added as content in the programme, which is then shown to customers on the screen. Hardware partner Dekora Design then packs everything into a vandal-proof stele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Retail Garage shows retailers which pioneering technologies can already be used on the shop floor today. It also offers retailers a platform to exchange ideas about the specific use of digitalisation solutions in everyday life and to discuss their added value for customers. The joint project of the Mittelstand-Digital Zentrum Handel, the German Retail Association and the EHI Retail Institute aims to provide information about the innovations of tomorrow's retail sector, create an understanding of digital and technological innovations and thus support the attractiveness of bricks-and-mortar retail in Germany. <a href=\"https:\/\/digitalzentrumhandel.de\/retailgarage\/\" target=\"_blank\" rel=\"noopener\">Learn more.<\/a><br><br><strong>tierwohl.tv - Livestream on the scales <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">tierwohl.tv, a brand of Blue Lava GmbH, supports food retailers, specialised butcher's shops and the associated farmers in communicating their commitment to greater animal welfare to consumers in a convincing and credible manner. The aim is to give consumers an unvarnished view of the husbandry conditions and living conditions of the farm animals whose meat they buy and whose eggs they want to eat by means of live TV while they are shopping for food. And for which they are prepared to spend more money than for the meat of an animal kept in anonymous factory farming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To this end, tierwohl.tv provides a platform for farmers and specialist retailers that enables live streams from the barn to be transmitted to the screens in the retailer's shop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The initiator of the livestream solution tierwohl.tv is Online Software AG, whose market-leading software platform PRESTIGEenterprise individually displays the programme including the livestreams on the screens in specialist shops and supermarkets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Further information on&nbsp;<a href=\"http:\/\/www.tierwohl.tv\/\">www.tierwohl.tv<\/a>.<br><br><strong>About Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 35,000 installations in 35 countries. With the software <strong>PRESTIGEenterprise<\/strong> the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Further information:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Forum 7<br>69126 Heidelberg, Germany<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/en\/\">online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Manager Marketing &amp; Communication<br>T. +49 6221 40508-682<br>F. +49 6221 40508-777<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Online Software stattet Showroom f\u00fcr Zukunftstechnologien im Handel mit PRESTIGE aus. Interaktive tierwohl.tv Installation st\u00e4rkt mit abrufbaren Livestreams aus dem Stall das Verbrauchervertrauen und schafft Transparenz in der Tierhaltung Heidelberg\/Berlin, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":70631,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-42078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mehr PRESTIGE f\u00fcr die Retail Garage - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Softwareplattform PRESTIGEenterprise ist in der Lage mehrere Streams als informative Playlist, in einer Vorlage nacheinander abzuspielen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/en\/more-prestige-for-the-retail-garage\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mehr PRESTIGE f\u00fcr die Retail Garage - 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