{"id":53061,"date":"2024-02-15T11:31:34","date_gmt":"2024-02-15T10:31:34","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=53061"},"modified":"2024-11-08T14:53:09","modified_gmt":"2024-11-08T13:53:09","slug":"pm-prestige-ki-copilot","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/en\/pm-prestige-ki-copilot\/","title":{"rendered":"Artificial intelligence designs sales-promoting retail media campaigns - the PRESTIGE AI Copilot"},"content":{"rendered":"

The PRESTIGE AI Copilot provides retailers with an effective AI tool that takes on the role of both a fact-based assistant and a creative partner in the design of in-store advertising communication and makes automatic content suggestions.<\/em><\/p>\n\n\n\n

\n
\"PRESTIGE<\/a><\/figure>\n\n\n\n
\"EuroCIS<\/a><\/figure>\n<\/figure>\n\n\n\n

Heidelberg 19.02.2024 <\/strong>+++ <\/b>Online Software is presenting its PRESTIGE AI Copilot for the first time at EuroCIS 2024 (Hall 9\/A58). With the smart assistant based on artificial intelligence (AI), PRESTIGEenterprise users now receive support in compiling content for their screens at the POS. Based on algorithms from AI and using various data models, PRESTIGE AI Copilot suggests thematically and content-optimised playlists that are adapted to individual, local influences.<\/p>\n\n\n\n

The PRESTIGE AI Copilot is designed to simplify daily advertising planning for retailers and make price and promotional communication more entertaining and effective with new inspiring ideas. The PRESTIGE AI Copilot uniquely combines external data, such as the weather, with historical data, such as analysed data from past promotions, and then automatically suggests a playlist based on the current week's offers. An intelligent event manager, so to speak.<\/p>\n\n\n\n

\"We will be showing a learning version of the PRESTIGE AI Copilot at the trade fair. Trade visitors will then be able to try out for themselves what is already possible with our PRESTIGE AI Copilot and where it is heading. Simply using it at the trade fair will improve our learning AI system for all future advertising applications in branch-based retail companies,\" reports J\u00fcrgen Berens von Rautenfeld, CEO of Online Software AG, not without pride. \"We are very much looking forward to actively training our Retail Media AI together with the visitors to our stand.\"<\/p>\n\n\n\n

Learn more<\/a><\/p>\n\n\n\n

About Online Software AG<\/strong><\/p>\n\n\n\n

Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 35,000 installations in 35 countries. With the software PRESTIGEenterprise<\/strong> the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.<\/p>\n\n\n\n

Further information:<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Germany
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Manager Marketing & Communication
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Mit dem PRESTIGE KI Copiloten steht H\u00e4ndlern ein wirkungsvolles KI-Tool zur Verf\u00fcgung, das bei der Gestaltung der Werbekommunikation in den Filialen sowohl die Rolle eines faktengest\u00fctzten Assistenten als auch die […]<\/p>\n","protected":false},"author":9,"featured_media":70615,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-53061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nK\u00fcnstliche Intelligenz gestaltet abverkaufsf\u00f6rdernde Retail Media Kampagnen \u2013 der PRESTIGE KI Copilot - Online Software AG<\/title>\n<meta name=\"description\" content=\"Der PRESTIGE KI Copilot bietet H\u00e4ndlern ein intelligentes Tool f\u00fcr kreative Werbekommunikation mit automatischen Content-Vorschl\u00e4gen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/en\/pm-prestige-ki-copilot\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u00fcnstliche Intelligenz gestaltet abverkaufsf\u00f6rdernde Retail Media Kampagnen \u2013 der PRESTIGE KI Copilot - 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