{"id":53401,"date":"2024-02-21T15:27:38","date_gmt":"2024-02-21T14:27:38","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=53401"},"modified":"2025-04-11T11:15:32","modified_gmt":"2025-04-11T09:15:32","slug":"pm-retail-media-co-operation","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/en\/pm-retail-media-kooperation\/","title":{"rendered":"FRAMEN and Online Software AG win further customers for their retail media co-operation"},"content":{"rendered":"
\"\"<\/a><\/figure>\n\n\n\n

Berlin \/ Heidelberg 21 February 2024 + + + +<\/strong> Online Software AG and FRAMEN are successfully launching their retail media partnership for retailers, which was concluded last year. Based on the latest version of PRESTIGEenterprise, more retailers are taking advantage of the collaboration between a powerful server platform for retail media and FRAMEN's marketing expertise. The special feature of this innovative solution is that retailers can use their in-store POS media installations as a profitable retail media implementation with just one click.<\/p>\n\n\n\n

The retail media server module enables store owners to programmatically display paid content on their screens and thus monetise it. Behind the marketing is the media tech scaleup FRAMEN, which offers advertisers the opportunity to advertise at the point of sale in this way.<\/p>\n\n\n\n

After Edeka, TVG is also focussing on the product<\/strong><\/p>\n\n\n\n

After the successful engagement with Edeka<\/a> Touristik Vertriebsgesellschaft, TVG for short, is implementing PRESTIGEenterprise 6.3 in its travel agencies such as Flugb\u00f6rse, 5vorFlug Reiseb\u00fcro and sonnenklarTV Reiseb\u00fcro. More than 300 travel agencies are expected to be online by the end of the first quarter of 2024.<\/p>\n\n\n\n

\"PRESTIGEenterprise 6.3 offers a revolutionary solution for the retail industry and we are proud to realise the marketing through our platform. The partnership with TVG emphasises the versatility and effectiveness of our solution based on the cooperation with Online Software AG,\" says Dimitri G\u00e4rtner, Co-Founder and CEO of FRAMEN<\/p>\n\n\n\n

This expansion creates a new network for advertisers who can launch targeted advertising campaigns via FRAMEN's Ads Manager. This network offers a new touchpoint at the point of need for the upcoming holiday season.<\/p>\n\n\n\n

Another step into the future of retail media<\/strong><\/p>\n\n\n\n

This co-operation marks a major step in the evolution of retail media and offers retailers the opportunity to promote their products in an innovative and effective way. PRESTIGEenterprise 6.3 in conjunction with the FRAMEN platform promises a seamless and successful integration for retailers looking for new ways to activate their customers.<\/p>\n\n\n\n

At EuroCIS 2024 in D\u00fcsseldorf, this cooperation will be presented exclusively at Online Software AG's stand 58 in Hall 9 and showcased to interested visitors on site.<\/p>\n\n\n\n

FRAMES<\/strong><\/p>\n\n\n\n

FRAMEN is the leading provider of information, entertainment and advertising content on displays in fitness studios, hotels and coworking spaces. The media technology scale-up enables the display on all standard screens in commercially used spaces. FRAMEN allows advertisers and location operators to connect and share relevant content with their target groups. With FRAMEN Ads Manager, advertisers can programmatically book, launch and manage campaigns in minutes while analysing performance in real time. At the same time, site operators can monetise their screens by delivering content via FRAMEN Screen Manager. FRAMEN is based in Berlin and was founded in 2018 by Magdalena Pusch, Dimitri G\u00e4rtner, Alexander G\u00e4rtner and Sveatoslav Podobinschi. FRAMEN is currently active in 24 countries with almost 100 employees. You can find further information at www.framen.com<\/a>.<\/p>\n\n\n\n

Online Software AG<\/strong><\/p>\n\n\n\n

Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 35,000 installations in 35 countries. With the software PRESTIGEenterprise<\/strong> the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.<\/p>\n\n\n\n

Further information:<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Germany
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Manager Marketing & Communication
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Berlin \/ Heidelberg 21.02.2024 + + + Die Online Software AG und FRAMEN starten erfolgreich mit ihrer im letzten Jahr geschlossenen Retail Media Partnerschaft f\u00fcr den Handel. Auf Basis der […]<\/p>\n","protected":false},"author":8,"featured_media":70613,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-53401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nFRAMEN und Online Software AG gewinnen weitere Kunden f\u00fcr ihre Retail Media Kooperation - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mit PRESTIGEenterprise und FRAMEN k\u00f6nnen H\u00e4ndler POS-Screens einfach monetarisieren und bezahlte Inhalte programmatisch steuern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/en\/pm-retail-media-co-operation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FRAMEN und Online Software AG gewinnen weitere Kunden f\u00fcr ihre Retail Media Kooperation - 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