{"id":67838,"date":"2020-11-05T14:21:00","date_gmt":"2020-11-05T13:21:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=67838"},"modified":"2024-11-08T16:15:29","modified_gmt":"2024-11-08T15:15:29","slug":"digital-signage-stele","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/en\/blog\/digital-signage-stele\/","title":{"rendered":"Use digital signage stele effectively with PRESTIGEenterprise"},"content":{"rendered":"
\"Digital<\/figure>\n\n\n\n

The Digital signage stele<\/strong> or digital advertising columns essentially determine the modern appearance of bricks-and-mortar retail, public institutions, trade fairs, banks and hotels. Where previously bulky poster displays and ceiling posters determined the information strategy, today tall, flat columns with dynamic displays adorn the shop floor, hotel foyer or trade fair stand. The advantages of a digital pillar are immense, both for the operator and for the target group.<\/p>\n\n\n\n

PRESTIGEenterprise is the Digital signage software<\/a> The solution of your choice when it comes to displaying your steles simply, efficiently and attractively. This allows you to design advertising and information spaces that attract the attention of your visitors and bring the appearance of your retail space, trade fair or expo into the digital future.<\/p>\n\n\n\n

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Discover PRESTIGEenterprise<\/a><\/div>\n<\/div>\n\n\n\n
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These are the advantages of digital advertising steles<\/h2>\n\n\n\n
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DYNAMIC<\/strong><\/p>\n\n\n\n

Set up a content flow for your multimedia stele that provides interested eyes with new information every second. Image advertising, product information, cross-selling, all bundled in one information area.<\/p>\n<\/div>\n\n\n\n

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EFFICIENT<\/strong><\/p>\n\n\n\n

Determine the content of the stele at the touch of a button; PRESTIGEenterprise is user-friendly and has many dynamic templates to present high-quality images, videos, documents and slideshows. Control the content wirelessly with PRESTIGE, e.g. via your tablet or smartphone.<\/p>\n<\/div>\n\n\n\n

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SPACE-SAVING<\/strong><\/p>\n\n\n\n

Today's digital signage steles are slim, unobtrusive and yet effective. Your advertising steles convey visually attractive information without getting in the way of customers or visitors or straining their eyes.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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INTERACTIVE<\/strong><\/p>\n\n\n\n

Many info steles have an interactive touchscreen and are preferably used as an interactive customer guidance system or kiosk solution or as a digital shelf or Infinity Shopping Shelf. Touch operation is intuitive and child's play.<\/p>\n<\/div>\n\n\n\n

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MODERN<\/strong><\/p>\n\n\n\n

Digital surfaces characterise the modern appearance that visitors and customers alike expect and reward with attention. Razor-sharp image resolutions (Full HD, UHD, 4K) ensure that the display blends in harmoniously with its surroundings and looks organic.<\/p>\n<\/div>\n\n\n\n

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SUSTAINABLE<\/strong><\/p>\n\n\n\n

Forget about unnecessary posters and billboards, digital POS solutions are sustainable, energy-efficient and very durable thanks to their robust tempered glass panels.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Digital<\/figure>\n\n\n\n
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Taking multimedia steles to the next level with PRESTIGEenterprise<\/h2>\n\n\n\n

Today, multimedia advertising steles are the mainstay of modern information strategies on the shop floor and at trade fair stands in two ways. Thanks to touchscreen and Full HD \/ UHD technology, the steles can display images, videos and interactive buttons in colourful, brilliant resolution and - to put it simply - are easy on the eyes. Today, steles are used wherever the public needs to be provided with information: in stationary retail, in hotels, banks and public institutions, at trade fairs and conferences.<\/p>\n\n\n\n

However, only the right software environment combines all elements of digital signage in a practical complete solution that smoothly links all components from the columns to the checkout displays and dual-screen scales to the control devices (tablet, smartphone). Only when all nodes run dynamically, efficiently and easily via the software do you have perfect control over all displays - and therefore over your Digital signage steles<\/strong>. PRESTIGEenterprise has been designed precisely for this purpose.<\/p>\n\n\n\n

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Discover PRESTIGEenterprise<\/a><\/div>\n<\/div>\n\n\n\n
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Display column as a digital shelf<\/h3>\n\n\n\n

Use the software to programme a stele as a digital shelf or Infinity Shopping Shelf<\/a>you can present your products completely digitally and promote and emphasise special products. Customers receive more information about the product with just a few touchpoints. Digital shelves are extremely practical if you cannot offer certain products on the sales floor for space reasons or if products are only used to supplement the product range. You can also build a bridge between the online shop and bricks-and-mortar retail with a shelf stele like this: customers can easily order online-only products themselves.<\/p>\n\n\n\n

\"Digital<\/figure>\n\n\n\n
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Digital stele as an interactive information point<\/h3>\n\n\n\n

Nowadays, customers no longer necessarily have the patience to wait for a member of staff when they have a simple question such as: Where do I go here for the USB sticks? With a digital stele, you can set up an interactive customer guidance system that customers can use to navigate themselves through the shop. At the same time, you can also promote certain products or promotional offers. Such a \"Kiosk solution<\/a>\" also gives customers the opportunity to obtain additional information on products by linking the stele to your online shop, for example. You can also call up information on products directly from your merchandise management system and, for example, inform the customer about technical data for which there was no space on the shelf. Then the customer doesn't have to ask the next available employee whether a certain PC accessory also works on their Macbook.<\/p>\n\n\n\n

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Use outdoor display advertising columns and advertise in front of the entrance<\/h3>\n\n\n\n

Draw the attention of potential customers to your advertising offer right outside the front door by placing an advertising stele outside. This not only looks more professional than a poster display, for example, but also generates attention simply because of the dynamic content flow. Digital signage steles<\/strong> are extremely robustly built for this purpose and can withstand external influences (weather, dirt, vandalism). If you still don't want to set up one of these devices outdoors or don't have the space or authorisation to do so, you can also set up steles in shop windows and inform interested passers-by after closing time.<\/p>\n\n\n\n

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Digital advertising pillars at trade fairs, conferences and expos<\/h3>\n\n\n\n

Steles or digital advertising pillars are also becoming increasingly popular at public events such as trade fair stands, expos or conferences. They are also extremely practical for hybrid events<\/a>which is increasingly focussing on the digital networking of trade fair visitors and products. A simple trade fair stand with dynamic and interactive steles certainly stands out from stands that only hand out brochures when competing for attention. If a trade fair employee is already talking to interested parties, passers-by and waiting visitors can engage with the steles instead of simply moving on. PRESTIGEenterprise is also the right software for steles at trade fairs and expos and can also be used to organise your hybrid event.<\/p>\n\n\n\n

\"Digital<\/figure>\n\n\n\n
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The modern stele: digital, dynamic and efficient with PRESTIGEenterprise<\/h2>\n\n\n\n

The stele is actually an ancient concept, namely a tall, free-standing, monolithic pillar - in the 21st century, the elegance of the flat pillar was rediscovered and used as the basis for one of the most important innovations in modern information media. With technically and visually high-quality displays and the right software, you can ensure that your advertising and information strategy looks as if it has been cast from a single mould. In addition, you save valuable time - and therefore money in the long term - when programming the displays is easy.<\/p>\n\n\n\n

PRESTIGEenterprise is one of the leading POS software solutions because it follows precisely these basic principles: The POS marketing software<\/a> is your web-based, platform-independent corporate solution for cross-media communication that symbiotically combines digital and printed solutions. Let your Digital signage steles<\/strong> shine with good content that attracts attention. PRESTIGE has many templates for exactly this, which you can customise and program for the stele within minutes. Would you like to try it out or do you have any questions about PRESTIGE? We look forward to hearing from you.<\/p>\n\n\n\n

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Make a contact enquiry now<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Die Digital Signage Stele bzw. digitale Werbestele bestimmt im Wesentlichen das moderne Erscheinungsbild des station\u00e4ren Handels, \u00f6ffentlicher Einrichtungen, Messen, Banken und Hotels. Wo fr\u00fcher sperrige Posteraufsteller und Deckenplakate die Informationsstrategie bestimmten, zieren […]<\/p>\n","protected":false},"author":1,"featured_media":70674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-67838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nDigital Signage Stele effektiv nutzen mit PRESTIGEenterprise - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die\u00a0Digital Signage Stele\u00a0bzw. digitale Werbestele bestimmt im Wesentlichen das moderne Erscheinungsbild des station\u00e4ren Handels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/en\/blog\/digital-signage-stele\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Signage Stele effektiv nutzen mit PRESTIGEenterprise - 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