{"id":75652,"date":"2025-09-11T12:25:14","date_gmt":"2025-09-11T10:25:14","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75652"},"modified":"2026-03-24T12:52:25","modified_gmt":"2026-03-24T11:52:25","slug":"prestigeenterprise-brings-retail-media-to-4400-net-shops","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/en\/prestigeenterprise-bringt-retail-media-in-4-400-netto-filialen\/","title":{"rendered":"PRESTIGEenterprise brings retail media to 4,400 Netto shops"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Heidelberg, 11 September 2025 +++ <\/strong>Online Software AG and Netto Marken-Discount are jointly setting a milestone in digital retail communication. With the connection of 4,400 Netto shops to One Tech Group's SSP1 platform via the PRESTIGEenterprise software, retail media at Netto Marken-Discount can now be booked programmatically and comprehensively at the point of sale for the first time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Netto uses its digital instore areas - screens in the checkout zones and steles in the entrance area - and retains responsibility for the content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, campaigns from industry partners can be flexibly authorised. The interaction between PRESTIGEenterprise and SSP1 opens up standardised processes, data-driven playout and transparent reporting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Christina Stylianou, Head of Corporate Communications at Netto Marken-Discount, explains: \u201e21.5 million people shop in our 4,400 shops across Germany every week. By opening up our digital advertising space to new sectors, we are creating attractive opportunities for brands to have a high-reach and eye-catching presence directly in the shopping environment.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The retail and commerce media specialist Marketing of Moments (MoM) is supporting the set-up and marketing of Netto Marken-Discount's retail media network. Managing Director Benedikt Bla\u00df emphasises: \u201cThe connection of the One Tech Group platform via PRESTIGEenterprise creates one of the largest retail media networks in Germany with Netto Marken-Discount. Campaigns by both endemic and non-endemic advertisers reach a good 25 per cent of the German population at Netto Marken-Discount at a relevant moment.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advantages at a glance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Programmatic booking of instore spaces<\/li>\n\n\n\n<li>Flexible combination of self-promotion and industry campaigns<\/li>\n\n\n\n<li>Reach of 21.5 million customer contacts per week<\/li>\n\n\n\n<li>Standardised processes and fast campaign planning<\/li>\n\n\n\n<li>Digital reporting on target groups, sales and impact<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Technical background<\/strong><br>With PRESTIGEenterprise, Online Software AG provides the standard platform for digital in-store communication - from screens and electronic shelf labels to interactive kiosk systems. One Tech Group provides the programmatic infrastructure with SSP1. Marketing of Moments (MoM) is responsible for marketing, campaign management and reporting for the industry partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>About Netto Marken-Discount<\/strong><br>With around 4,400 shops, over 88,500 employees, 21.5 million customers a week and a turnover of 17.6 billion euros, Netto Marken-Discount is one of the leading companies in the food retail sector in Germany. With around 5,000 items and a focus on fresh products, Netto has the largest food selection in the discount landscape. Netto is a PAYBACK partner: Points can be collected in all Netto shops, in the Netto online shop and at netto-reisen.de. Taking responsibility is part of Netto's corporate culture - the retail company focuses on four main areas: Community and social commitment, fair co-operation, careful use of resources and aligning the purchasing strategy with sustainability aspects. Netto is a partner of WWF Germany.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers for over 30 years with software solutions for professional store advertising and, with more than 65,000 installations in 35 countries, is the market leader in the field of cross-media in-store communication and sales promotion. With the software <strong>PRESTIGEenterprise<\/strong> the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-50eac3a5 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-2155ee95 wp-block-paragraph\"><strong>Further information:<\/strong><br>Online Software AG<br>Galileistrasse 1<br>69115 Heidelberg, Germany<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-231de088 wp-block-paragraph\"><br>Sandy Heinzmann<br>Head of Marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1527\" height=\"1709\" data-id=\"78036\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png\" alt=\"Netto Retail Media\" class=\"wp-image-78036\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png 1527w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-268x300.png 268w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-915x1024.png 915w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-768x860.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-1372x1536.png 1372w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-11x12.png 11w\" sizes=\"(max-width: 1527px) 100vw, 1527px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-scaled.jpg\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"75668\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-683x1024.jpg\" alt=\"\" class=\"wp-image-75668\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-683x1024.jpg 683w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-200x300.jpg 200w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-768x1151.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-1025x1536.jpg 1025w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-1367x2048.jpg 1367w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-8x12.jpg 8w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-scaled.jpg 1709w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n\n\n<figure class=\"wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex is-layout-flow wp-block-column-is-layout-flow wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><\/figure>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Heidelberg, 11. September 2025 +++ Die Online Software AG und Netto Marken-Discount setzen gemeinsam einen Meilenstein in der digitalen Handelskommunikation. Mit der Anbindung von 4.400 Netto-Filialen an die SSP1-Plattform der [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":75694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRESTIGEenterprise bringt Retail Media in 4.400 Netto-Filialen - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. Mit dem Umzug in das Kopernikusquartier, einem hochmodernen B\u00fcrogeb\u00e4udekomplex setzt das Unternehmen ein klares Zeichen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/en\/prestigeenterprise-brings-retail-media-to-4400-net-shops\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRESTIGEenterprise bringt Retail Media in 4.400 Netto-Filialen - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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