{"id":75655,"date":"2025-09-15T10:27:39","date_gmt":"2025-09-15T08:27:39","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75655"},"modified":"2025-09-18T09:56:08","modified_gmt":"2025-09-18T07:56:08","slug":"online-software-ag-released-ssp1-interface-for-retail-media-on-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/en\/online-software-ag-released-ssp1-schnittstelle-fuer-retail-media-am-pos\/","title":{"rendered":"PRESTIGEenterprise's multi-SSP capability finally turns Retail Media into a revenue guarantor for brick-and-mortar retailers"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>For the first time, the latest version of the PRESTIGEenterprise marketing solution for bricks-and-mortar retailers makes it possible to realise direct revenue through the display of a wide range of marketing campaigns on digital POS media.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 15 September 2025 +++ <\/strong>The first-ever connection of digital POS media in retail to various booking platforms, the innovative multi-SSP capability, enables retailers to connect their advertising inventory to various booking platforms simultaneously. The resulting breadth of booking advertising partners enables optimal marketing of the retailer's own advertising infrastructure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Integration into various supply-side platforms such as Framen or the One Tech Group's SSP1 enables optimal connection to programmatic advertising ecosystems. In future, retail companies will not only be able to use their in-store screens for their own content, but also flexibly release them for campaigns booked by the industry - while at the same time retaining full control over playout in their own market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result: additional sales through retail media bookings - without compromising on your own communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eWith the multi-SSP capability of PRESTIGEenterprise, we are creating the perfect balance for retailers: maximum flexibility, full control and additional sales potential through integration into programmatic retail media campaigns and are consistently pursuing the path of connecting our customers\u201c advertising infrastructure to all important SSPs,\" explains J\u00fcrgen Berens von Rautenfeld, CEO of Online Software AG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Martin Liebetrau, Managing Director of retail media network marketer BrandLogistics.NET, the interface was an important investment in the future. \u201eAs the owner of the SSP1 interface, we ensure the operation and take care of the creation and ongoing maintenance of the inventories - so that retailers have as little effort as possible. With PRESTIGEenterprise as signage software and our interface, retailers are immediately retail media-ready. At the same time, we invest in further SSP connections to open up additional booking options and also provide support with marketing to endemic and non-endemic advertisers if required<strong> -<\/strong> according to the retailer's specifications, at the right time, in the right place, with the right content.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eWe see the combination of PRESTIGEenterprise, as one of the leading digital signage solutions, and the connection to our platform as a decisive step for brick-and-mortar retailers to implement their in-store retail media strategies. Retailers benefit in two ways: they retain full control over their space and at the same time create the prerequisites for controlling any advertising bookings and generating additional advertising revenue,\u201c adds Daniel Siegmund, Managing Director of One Tech Group GmbH.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From IO-based to programmatic<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Until now, advertising bookings at the POS were predominantly IO-based: Running times, budgets and content were agreed manually - predictable but rigid. The new interface to the One Tech Group's supply-side platform brings the programmatic approach to retail via SSP1: advertising space is booked, optimised and displayed automatically, based on data and in real time. This benefits not only large brands, but also smaller campaigns and networks, which gain access to targeted customer communication at the POS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 65,000 installations in 35 countries. With the software <strong>PRESTIGEenterprise<\/strong> the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-d21d8400 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-f3db1ecf wp-block-paragraph\"><strong>Further information:<\/strong><br>Online Software AG<br>Galileistrasse 1<br>69115 Heidelberg, Germany<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-2027fe46 wp-block-paragraph\"><br>Sandy Heinzmann<br>Head of Marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"75769\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1.jpg\" alt=\"\" class=\"wp-image-75769\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"75768\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1.jpg\" alt=\"\" class=\"wp-image-75768\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1-300x300.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1-150x150.jpg 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1-768x768.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1-12x12.jpg 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"75767\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1.jpg\" alt=\"\" class=\"wp-image-75767\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Erstmalig ist es mit der neuesten Version der Marketingl\u00f6sung PRESTIGEenterprise f\u00fcr den station\u00e4ren Einzelhandel m\u00f6glich, direkte Erl\u00f6se \u00fcber die Einspielung unterschiedlichster Marketingkampagnen auf digitalen POS Medien zu realisieren. Heidelberg, 15. [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":75695,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multi-SSP-F\u00e4higkeit von PRESTIGEenterprise macht Retail Media endlich zum Erl\u00f6sgaranten f\u00fcr den station\u00e4ren Einzelhandel - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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