{"id":76414,"date":"2025-11-06T10:33:23","date_gmt":"2025-11-06T09:33:23","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=76414"},"modified":"2026-01-22T15:08:07","modified_gmt":"2026-01-22T14:08:07","slug":"the-reverse-vending-machine-as-a-sales-driver-how-retailers-utilise-unused-seconds-at-the-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/en\/der-rueckgabeautomat-als-umsatztreiber-so-nutzen-haendler-ungenutzte-sekunden-am-pos\/","title":{"rendered":"The reverse vending machine as a sales driver: how retailers utilise unused seconds at the POS"},"content":{"rendered":"
<\/div>\n\n\n\n
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1. from return machine to sales machine<\/h3>\n\n\n\n

Reverse vending machines are now one of the most frequently visited service points in supermarkets, drinks markets and chain shops. Returning empties is routine. But this is exactly where the potential lies: where customers stand, wait and interact, attention is created. These few seconds at the vending machine are a Important contact surface<\/strong> - with enormous reach, a clear target group and measurable impact. In retail, every visual contact counts. Who at this moment Entertainment, information or incentives<\/strong> extends the customer journey - and increases sales.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

2 What is a reverse vending system and why does it have marketing potential?<\/h3>\n\n\n\n

A reverse vending system recognises and sorts returnable bottles, issues vouchers and is linked to the checkout system. Modern systems also have Digital screens or content modules<\/strong>, which can be played centrally.<\/p>\n\n\n\n

This turns a technical infrastructure into a Retail media touchpoint<\/strong>. The reverse vending machine becomes part of the communication network in the store - similar to self-checkout terminals or digital signage displays.<\/p>\n\n\n\n

<\/div>\n\n\n\n

3. more than simple promotion: from deposit vouchers with the customer journey to image cultivation<\/h3>\n\n\n\n

Classic promotions usually end up on the shelf. But the return offers the perfect moment for brand loyalty<\/strong>Customers are active, attentive and emotionally involved (\u201eI get my deposit back\u201c).<\/p>\n\n\n\n

Entertainment elements - short entertaining promotions, competitions or fundraising campaigns - prolong this moment and combine sustainability with brand experience<\/strong>. Those who are visible here can give their brand a positive boost, generate impulse purchases and push sales at the POS.<\/p>\n\n\n\n

But this touchpoint offers retailers much more. Customers can advertise events and job vacancies and communicate customer services here. True to the motto \u201eDo good and talk about it, the reverse vending machine is exactly the right place to present your own voluntary commitments and sponsorship projects in the right light.<\/p>\n\n\n\n

Just do something for your image!<\/p>\n\n\n\n

<\/div>\n\n\n\n

4. additional large-format screen vs. integrated screen - which advertising works best at reverse vending machines?<\/h3>\n\n\n\n

In short: A Integrated display activated and converted<\/strong>, the Large screen informs and emotionalises<\/strong>. If you combine the two, you make optimum use of the return zone - with attention in the surroundings and direct action on the appliance.<\/p>\n\n\n\n

A Large-format screen next to the reverse vending machine<\/strong> attracts attention even from a distance. Customers see the contents before they even start returning them. This creates Reach, visibility and brand presence<\/strong> - far beyond the actual user of the vending machine.<\/p>\n\n\n\n

The area is ideal for emotional storytelling<\/strong>, Image advertising<\/strong> and Seasonal campaigns<\/strong>. Moving images, strong brand messages and promotions in large format are more memorable than short messages on small displays. The large screen acts like a digital poster with high appeal and recognition at the POS<\/strong>.<\/p>\n\n\n\n

The solution is technically Easier to implement and control centrally<\/strong>. It can be integrated into existing digital signage systems without interfering with the vending machine software. Maintenance and content replacement are uncomplicated, and scaling across many branches is quickly possible.<\/p>\n\n\n\n

The integrated display offers proximity and interaction - the large screen, on the other hand, offers Reach, interaction and maximum visibility<\/strong>. If you want to attract attention in the entire return area, you can rely on the Large-format screen as a strong, emotional touchpoint in the market<\/strong>.<\/p>\n\n\n\n

<\/div>\n\n\n\n

5. content ideas for reverse vending machine promotion<\/h3>\n\n\n\n

Reverse vending machines offer retailers the opportunity to generate not only attention but also sales with visibility and entertainment directly at the touchpoint. Advertise where many customers are guaranteed to linger for a moment - the interaction rate is top, and the opening rate of the advertising space is virtually 100%. Turn your reverse vending machine into a profitable channel for brand and retail advertising.<\/p>\n\n\n\n

Reverse vending machines with integrated screens or large-format screens installed in the vicinity of the machine offer a wide range of options:<\/p>\n\n\n\n

    \n
  • Digital signage on large format screens<\/strong><\/li>\n<\/ul>\n\n\n\n
      \n
    • Product offers<\/strong> with regional and temporal controllability<\/li>\n\n\n\n
    • Cross-promotion<\/strong> - e.g. for new drinks, reusable campaigns or sustainability adverts<\/li>\n\n\n\n
    • Brand messages<\/strong>Short adverts, seasonal campaigns or sustainability communication.<\/li>\n\n\n\n
    • Image videos<\/strong><\/li>\n\n\n\n
    • Industry-financed Retail Media Campaigns<\/strong><\/li>\n\n\n\n
    • Communication from Fundraising campaigns<\/strong>Customers can donate deposit amounts to charitable projects.<\/li>\n\n\n\n
    • Directly on the vending machine and on the integrated vending machine display<\/strong><\/li>\n<\/ul>\n\n\n\n
        \n
      • Loyalty integration<\/strong>Loyalty point collection with connection to loyalty cards or retail apps for bonus points.<\/li>\n\n\n\n
      • Competitions<\/strong>QR codes or touch interactions directly on the machine activate playful participation. (Print receipt with code or via app)<\/li>\n\n\n\n
      • Coupons and discounts<\/strong>Print or digitally provide personalised offers directly after the return.<\/li>\n<\/ul>\n\n\n\n

        Every interaction creates measurable data points for Retail media analyses<\/strong>. By networking with merchandise management, loyalty programmes and CRM, promotions can be personalised, evaluated and optimised in a targeted manner.<\/p>\n\n\n\n

        Recommendation: Change content regularly, use seasonal themes and link campaigns with social media mechanics (hashtags, challenges).<\/p>\n\n\n\n

        <\/div>\n\n\n\n

        6. technical implementation: integration into existing systems<\/h3>\n\n\n\n

        The decisive factor for the IT department is how the reverse vending hardware fits into the existing infrastructure and whether additional software is required. Retailers who already control their price and advertising communication with a professional software tool can usually easily add additional screens in the reverse vending machine area and integrated screens as an output medium. PRESTIGEenterprise, for example, is an established software platform in the retail sector.<\/p>\n\n\n\n

          \n
        • Hardware<\/strong>Vending machines with integrated display and\/or large-format screen as an additional module.<\/li>\n\n\n\n
        • Software<\/strong>Central CMS for content control (API-based), e.g. PRESTIGEenterprise<\/li>\n\n\n\n
        • Connection<\/strong>Integration into retail media platforms, loyalty systems or CRM.<\/li>\n\n\n\n
        • Security<\/strong>GDPR-compliant data collection, no personal data without consent.<\/li>\n<\/ul>\n\n\n\n

          This is where the interface between Technology and marketing communication<\/strong> - crucial for scalability across many branches.<\/p>\n\n\n\n

          <\/div>\n\n\n\n

          7 How to design beverage advertising correctly - legal requirements, effective design elements<\/h3>\n\n\n\n

          Advertising on reverse vending machines is subject to legal regulations and should also be orientated towards neuromarketing aspects. The latter usually influence purchasing decisions subconsciously and ideally follow the corporate design guidelines.<\/p>\n\n\n\n

          Design has a significant influence on purchasing decisions: colours, shapes, symbols and fonts trigger emotions, while high-contrast colours increase the chance of a purchase. However, neuromarketing also includes price promotions, time-limited offers and discounts that activate the reward system or recommendations that encourage the herd instinct. Digital displays with interactive elements attract the attention of customers at the POS through their radiance.<\/p>\n\n\n\n

          Mandatory information (must always be included)<\/strong><\/p>\n\n\n\n

          The mandatory information for drinks in supermarkets includes the name, ingredients, allergens, net quantity, best-before date, manufacturer\/address, batch number and nutritional values. Depending on the beverage, possibly alcohol content, caffeine warning, sweetener information, fruit content or mineral water information. Optional: origin, deposit\/recycling, marketing texts.<\/p>\n\n\n\n

            \n
          1. Sales description<\/strong>
            \u2192 What is it exactly? (e.g. \u201eorange juice\u201c, \u201ecarbonated mineral water\u201c, \u201elemon flavoured soft drink\u201c)<\/li>\n\n\n\n
          2. List of ingredients<\/strong>
            \u2192 All ingredients in descending order by weight.
            \u2192 Additives<\/strong> must be clearly labelled (e.g. \u201ewith colouring\u201c, \u201ewith sweetener\u201c).<\/li>\n\n\n\n
          3. Allergens<\/strong>
            \u2192 Must clearly emphasised<\/strong> (e.g. bold or capitalised).<\/li>\n\n\n\n
          4. Net quantity<\/strong>
            \u2192 e.g. \u201e0.5 l\u201c, \u201e1 l\u201c, \u201e330 ml\u201c.<\/li>\n\n\n\n
          5. Best before date (BBD)<\/strong>
            \u2192 \u201eBest before ...\u201c or for very short-life products \u201eUse by ...\u201c.<\/li>\n\n\n\n
          6. Name and address of the food business operator<\/strong>
            \u2192 Manufacturer, bottler or importer based in the EU.<\/li>\n\n\n\n
          7. Lot number (batch identification)<\/strong>
            \u2192 Used for traceability.<\/li>\n\n\n\n
          8. Nutritional table<\/strong>
            \u2192 Per 100 ml: calorific value, fat, saturated fatty acids, carbohydrates, sugar, protein, salt.<\/li>\n<\/ol>\n\n\n\n

            Additional mandatory information - depending on the type of beverage<\/strong><\/p>\n\n\n\n

              \n
            • Alcoholic beverages (>1.2 vol.-%)<\/strong>
              \u2192 Alcohol content in per cent by volume: \u201eAlk. 5.0 % vol\u201c.<\/li>\n\n\n\n
            • Caffeinated drinks<\/strong>
              \u2192 Warning: \u201eIncreased caffeine content. Not recommended for children and pregnant or breastfeeding women.\u201c<\/li>\n\n\n\n
            • Drinks with sweeteners<\/strong>
              \u2192 Note: \u201eWith sweeteners\u201c or \u201eContains a source of phenylalanine\u201c (for aspartame).<\/li>\n\n\n\n
            • Fruit juices, nectars, soft drinks<\/strong>
              \u2192 Minimum fruit content (e.g. \u201eFruit content: 10 %\u201c).<\/li>\n\n\n\n
            • Mineral water<\/strong>
              \u2192 Recognised source designation, analysis values, location of the source, \u201ecarbonated\u201c if applicable.<\/li>\n<\/ul>\n\n\n\n

              Optional (but common in the supermarket)<\/strong><\/p>\n\n\n\n

                \n
              • Indication of origin (e.g. \u201eMade in Germany\u201c)<\/li>\n\n\n\n
              • Recycling instructions or deposit symbols<\/li>\n\n\n\n
              • Marketing texts, slogans, serving suggestions<\/li>\n<\/ul>\n\n\n\n

                A well-organised content system ensures that All branches legally compliant<\/strong> can be played.<\/p>\n\n\n\n

                <\/div>\n\n\n\n

                8. return of empties as part of the retail media campaign allocation<\/h3>\n\n\n\n

                Retail Media is growing strongly - and every new space counts. Digital connectivity and programmatic control turn reverse vending machines into booking spaces for retail media. Advertisements, promotion codes and even sponsorship of successful returnable campaigns are centralised and brand-compliant across all touchpoints. New sources of revenue for the retailer<\/strong> and a valuable analytical data stream for marketing - the reverse vending machine becomes a real performance area and innovation driver in the stationary retail sector. The reverse vending machine offers brands a Highly frequented, data-supported advertising space<\/strong>, which contributes measurably to conversion. Centralised campaign management integrates reverse vending machines into existing retail media networks. This turns reverse vending machines into an integral part of advertising communication at the POS.<\/p>\n\n\n\n

                <\/div>\n\n\n\n

                9 Conclusion: From deposit to profit zone<\/h3>\n\n\n\n

                Retailers looking for sales potential today can no longer ignore the returns zone.
                The connection of Sustainability, customer experience and retail media<\/strong> makes the reverse vending machine a strategic touchpoint<\/strong> in the store.<\/p>\n\n\n\n

                \ud83d\udc49 In short:<\/strong><\/p>\n\n\n\n

                  \n
                • Every vending machine can generate sales.<\/li>\n\n\n\n
                • Digital entertainment increases dwell time and brand perception.<\/li>\n\n\n\n
                • Clever advertising and technical integration make them a sales and image driver for chain stores.<\/li>\n\n\n\n
                • Important: Creativity and legal certainty must always go hand in hand.<\/li>\n\n\n\n
                • Integration into retail media campaigns turns the return of pandas into a profit centre.<\/li>\n<\/ul>\n\n\n\n

                  Those who act now secure visibility - exactly where customers are anyway: at the automatic return machine.<\/strong><\/p>\n\n\n\n

                  <\/p>","protected":false},"excerpt":{"rendered":"

                  1. Vom R\u00fcckgabeautomaten zur Umsatzmaschine Leergutr\u00fccknahmeautomaten z\u00e4hlen mittlerweile zu den meistbesuchten Servicestellen in Superm\u00e4rkten, Getr\u00e4nkem\u00e4rkten und Filialbetrieben. Leergutr\u00fccknahme ist Routine. Doch genau hier liegt Potenzial: Wo Kund:innen stehen, warten und […]<\/p>\n","protected":false},"author":9,"featured_media":64762,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-76414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"acf":[],"yoast_head":"\nDer R\u00fcckgabeautomat als Umsatztreiber: So nutzen H\u00e4ndler ungenutzte Sekunden am POS - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mit dem PRESTIGE KI Copilot generierten Sie f\u00fcr den Einzelhandel mit nur einem Knopfdruck Inhalt f\u00fcr die Bildschirme am POS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/en\/the-reverse-vending-machine-as-a-sales-driver-how-retailers-utilise-unused-seconds-at-the-pos\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der R\u00fcckgabeautomat als Umsatztreiber: So nutzen H\u00e4ndler ungenutzte Sekunden am POS - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Mit dem PRESTIGE KI Copilot generierten Sie f\u00fcr den Einzelhandel mit nur einem Knopfdruck Inhalt f\u00fcr die Bildschirme am POS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/en\/the-reverse-vending-machine-as-a-sales-driver-how-retailers-utilise-unused-seconds-at-the-pos\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-06T09:33:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T14:08:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/10\/Leergutruecknahme.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julia Strauch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Strauch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/online-software-ag.com\/der-rueckgabeautomat-als-umsatztreiber-so-nutzen-haendler-ungenutzte-sekunden-am-pos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/online-software-ag.com\/der-rueckgabeautomat-als-umsatztreiber-so-nutzen-haendler-ungenutzte-sekunden-am-pos\/\"},\"author\":{\"name\":\"Julia Strauch\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/person\/52179fb15851dddd1031d829e2e464b2\"},\"headline\":\"Der R\u00fcckgabeautomat als Umsatztreiber: So nutzen H\u00e4ndler ungenutzte Sekunden am POS\",\"datePublished\":\"2025-11-06T09:33:23+00:00\",\"dateModified\":\"2026-01-22T14:08:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/online-software-ag.com\/der-rueckgabeautomat-als-umsatztreiber-so-nutzen-haendler-ungenutzte-sekunden-am-pos\/\"},\"wordCount\":1428,\"publisher\":{\"@id\":\"https:\/\/online-software-ag.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/der-rueckgabeautomat-als-umsatztreiber-so-nutzen-haendler-ungenutzte-sekunden-am-pos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/10\/Leergutruecknahme.jpg\",\"articleSection\":[\"Allgemein\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/online-software-ag.com\/der-rueckgabeautomat-als-umsatztreiber-so-nutzen-haendler-ungenutzte-sekunden-am-pos\/\",\"url\":\"https:\/\/online-software-ag.com\/der-rueckgabeautomat-als-umsatztreiber-so-nutzen-haendler-ungenutzte-sekunden-am-pos\/\",\"name\":\"Der R\u00fcckgabeautomat als Umsatztreiber: So nutzen H\u00e4ndler ungenutzte Sekunden am POS - 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