{"id":77536,"date":"2026-02-05T11:26:04","date_gmt":"2026-02-05T10:26:04","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77536"},"modified":"2026-02-05T14:14:39","modified_gmt":"2026-02-05T13:14:39","slug":"online-software-ag-brings-cross-media-customer-approach-and-retail-media-automation-to-euroshop-2026","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/en\/online-software-ag-bringt-medienuebergreifende-kundenansprache-und-retail-media-automatisierung-auf-die-euroshop-2026\/","title":{"rendered":"Online Software AG brings cross-media customer approach and retail media automation to EuroShop 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 03\/02\/2026<\/strong> +++ Online Software AG, market leader for cross-media POS communication software, will once again be taking part in EuroShop - the world's largest and most important trade fair for the retail sector - in D\u00fcsseldorf in 2026. Visitors will find the company in <strong>Hall 6, Stand A28<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Special attention will be paid to the topic of retail media at the POS: at EuroShop, Online Software will present PRESTIGEenterprise, a marketing solution that turns programmatic retail media campaigns at the POS into a reliable revenue model for stationary retail for the first time. The innovative multi-SSP capability enables the parallel connection of digital POS media to several booking platforms and thus significantly broader marketing of the advertising inventory. Retailers retain full control over content and budgets, while brands benefit from simple booking processes and precise targeting directly at the touchpoint. One of the successful users of the SSP interface for retail media campaigns is a food retailer with over 7,000 screens in more than 4,000 shops, making it one of the largest retail media networks in Germany.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the focus will also be on the numerous functions of the successful PRESTIGEenterprise platform - software that enables retailers to efficiently manage their customer approach across all relevant media in stationary retail: digital screens and retail media channels, mobile applications, ESL as well as printed advertising material.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With PRESTIGEenterprise, retailers focus on automation and scaling: once set up, the software platform manages and controls campaigns, advertising content and output media centrally. Processes that used to require a lot of time and manual intervention now run automatically and across all media. By connecting to POS data, performance can be measured in real time - for better decisions and measurably more sales on site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visitors to EuroShop 2026 will experience live how PRESTIGEenterprise automates processes and taps into retail media potential. Online Software AG will be available for live demos, technical discussions and practical examples during the trade fair<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/online-software-ag.com\/en\/euroshop-2026\/\">More about EuroShop 2026<\/a><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 65,000 installations in 35 countries. With the software <strong>PRESTIGEenterprise<\/strong> the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-d21d8400 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-f3db1ecf wp-block-paragraph\"><strong>Further information:<\/strong><br>Online Software AG<br>Galileistrasse 1<br>69115 Heidelberg, Germany<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-2027fe46 wp-block-paragraph\"><br>Sandy Heinzmann<br>Head of Marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:44.45%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/Bild-1-e1770286298431.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/Bild-1-e1770286298431-1024x682.png\" alt=\"Euroshop 2026 stand of Online Software AG\" class=\"wp-image-77549\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:22.22%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Heidelberg, 03.02.2026 +++ Die Online Software AG, Marktf\u00fchrer f\u00fcr medien\u00fcbergreifende POS-Kommunikationssoftware, nimmt auch 2026 wieder an der EuroShop teil \u2013 der weltweit gr\u00f6\u00dften und wichtigsten Messe f\u00fcr den Einzelhandel in [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":77549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Software AG bringt medien\u00fcbergreifende Kundenansprache und Retail-Media-Automatisierung auf die EuroShop 2026 - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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