{"id":76181,"date":"2025-10-30T11:05:02","date_gmt":"2025-10-30T10:05:02","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76181"},"modified":"2025-12-29T15:29:58","modified_gmt":"2025-12-29T14:29:58","slug":"cross-merchandising","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/es\/lexikon\/cross-merchandising\/","title":{"rendered":"Comercializaci\u00f3n cruzada"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76181\" class=\"elementor elementor-76181\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u00e9xico POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comercializaci\u00f3n cruzada<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Comercializaci\u00f3n cruzada<\/strong> (Alem\u00e1n: <em>Venta cruzada<\/em> o <em>Marketing cruzado<\/em>) se refiere a la colocaci\u00f3n de productos complementarios en un punto de venta com\u00fan para fomentar las compras por impulso y aumentar las ventas. Combinando h\u00e1bilmente art\u00edculos relacionados (por ejemplo, pasta junto a salsa de tomate) y promocion\u00e1ndolos, se anima a los clientes a comprar productos adicionales que quiz\u00e1 no ten\u00edan en su lista de la compra. Esta estrategia de ventas mejora la experiencia del cliente y aumenta el valor medio de la cesta en las tiendas. Soluciones digitales como <strong>PRESTIGEempresa<\/strong> apoyar la comercializaci\u00f3n cruzada planificando combinaciones de productos razonables y distribuy\u00e9ndolas en los expositores digitales.<\/p><p>Las ventajas del cross merchandising de un vistazo:<\/p><ul><li>- Orientaci\u00f3n y comodidad: los clientes reciben informaci\u00f3n \u00fatil sobre el producto directamente en el punto de venta.<\/li><li>- Aumento de las ventas: las recomendaciones adecuadas ayudan a los clientes a no olvidar ninguna compra.<\/li><li>- Promoci\u00f3n de compras impulsivas: Las recomendaciones promueven las compras impulsivas por parte de los clientes finales.<\/li><li>- Mejora de la experiencia del cliente: los clientes se benefician de la informaci\u00f3n que usted les proporciona.<\/li><li>- Reducci\u00f3n del stock residual: los productos m\u00e1s d\u00e9biles ganan atenci\u00f3n y ventas por su proximidad a los m\u00e1s vendidos.<\/li><li>- Escenificaci\u00f3n emocional: los mundos de productos armoniosos estimulan el deseo de comprar y hacen tangibles las ofertas.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG es su socio fuerte para soluciones de marketing en el punto de venta. Nuestra <a title=\"Software de marketing para TPV\" href=\"\/es\/software\/\"><span style=\"text-decoration: underline;\">Software de marketing para TPV<\/span><\/a> PRESTIGEenterprise le ayuda con las siguientes funciones:<\/p><ul><li>- <span style=\"text-decoration: underline;\"><a title=\"Soluciones TPV\" href=\"\/es\/soluciones\/\">Soluciones TPV<\/a><\/span><\/li><li>- <span style=\"text-decoration: underline;\"><a title=\"Soluciones de se\u00f1alizaci\u00f3n digital\" href=\"\/es\/soluciones\/senalizacion-digital\/\">Soluciones de se\u00f1alizaci\u00f3n digital<\/a><\/span><\/li><li>- Soluciones para <span style=\"text-decoration: underline;\"><a title=\"etiquetas de precio digitales\" href=\"\/es\/etiquetas-de-precio-electronicas\/\">etiquetas de precio digitales<\/a><\/span> (ESL)<\/li><li>- <span style=\"text-decoration: underline;\"><a title=\"Soluciones de impresi\u00f3n\" href=\"\/es\/soluciones\/imprimir\/\">Soluciones de impresi\u00f3n<\/a><\/span><\/li><li>- <span style=\"text-decoration: underline;\"><a title=\"Soluciones de marketing m\u00f3vil\" href=\"\/es\/soluciones\/movil\/\">Soluciones de marketing m\u00f3vil<\/a><\/span><\/li><li>- <a title=\"Soluciones multimedia para minoristas\" href=\"\/es\/medios-minoristas\/\"><span style=\"text-decoration: underline;\">Soluciones multimedia para minoristas<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc7c450 elementor-widget__width-initial elementor-widget elementor-widget-global elementor-global-77102 elementor-widget-heading\" data-id=\"fc7c450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le interesa <br>\u00bfcomunicaci\u00f3n en el punto de venta? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-237a65c elementor-widget elementor-widget-global elementor-global-77105 elementor-widget-naylabutton\" data-id=\"237a65c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/es\/inscripcion-al-boletin\/\">Suscr\u00edbase ahora al bolet\u00edn<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Cross Merchandising Cross Merchandising (deutsch: Querverkauf oder Quervermarktung) bezeichnet die Platzierung von komplement\u00e4ren Produkten an einem gemeinsamen Verkaufsort, um Impulsk\u00e4ufe zu f\u00f6rdern und den Umsatz zu steigern. Durch [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76181","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cross Merchandising - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/es\/lexico\/cross-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cross Merchandising - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Cross Merchandising Cross Merchandising (deutsch: Querverkauf oder Quervermarktung) bezeichnet die Platzierung von komplement\u00e4ren Produkten an einem gemeinsamen Verkaufsort, um Impulsk\u00e4ufe zu f\u00f6rdern und den Umsatz zu steigern. 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