{"id":17361,"date":"2019-01-17T12:34:38","date_gmt":"2019-01-17T11:34:38","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=17361"},"modified":"2024-11-11T08:31:32","modified_gmt":"2024-11-11T07:31:32","slug":"prestige_partner_day_at_the_right_moment_points","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/prestige_partnertag_im_richtigen_augenblick_punkten\/","title":{"rendered":"D\u00eda del Socio PRESTIGE: Consiga puntos en el momento oportuno"},"content":{"rendered":"

El 13\u00ba D\u00eda del Socio PRESTIGE estuvo repleto de temas relacionados con conceptos de comunicaci\u00f3n de \u00e9xito en el punto de venta y con la forma en que los minoristas pueden seguir ganando puntos con los clientes en el momento oportuno en el futuro.<\/em><\/p>\n\n\n\n

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Weinheim, 17 de enero de 2019 +++<\/strong> Bajo el lema \"Momentos de la verdad - Ganar puntos en el momento oportuno\", expertos del sector minorista internacional se reunieron de nuevo en Heidelberg con motivo del D\u00eda del Socio PRESTIGE organizado por Online Software AG. Cada a\u00f1o, clientes y socios de la empresa de software debaten temas relevantes para el comercio minorista estacionario. El evento del sector, que se celebr\u00f3 por decimotercera vez, se ha consolidado en los \u00faltimos a\u00f1os como una cita fija en el mundo del comercio minorista.<\/p>\n\n\n\n

El Prof. Dr. Oliver Janz, que dirige el curso de Gesti\u00f3n Minorista y Textil en la Universidad de Ciencias Aplicadas de Heilbronn, arroj\u00f3 luz sobre los retos de la digitalizaci\u00f3n para el comercio minorista tradicional. Martin Heinzmann, del minorista de moda Hagemeyer -recientemente reconocido por Textilwirtschaft como uno de los 100 pioneros digitales m\u00e1s importantes de la industria de la moda- habl\u00f3 de los nuevos conceptos multimedia que est\u00e1n transformando el comercio minorista en un tercer lugar para los clientes. Ram\u00f3n Teixid\u00f3 inform\u00f3 sobre la creaci\u00f3n de nuevos puntos de contacto con el cliente en Forum Sport, uno de los mayores minoristas de moda deportiva de Espa\u00f1a, teniendo en cuenta la nueva imagen de s\u00ed mismo que tiene el cliente de ser siempre el centro de atenci\u00f3n. Dirk Fa\u00dfbender y Bastian Sperlich hablaron sobre la nueva habilidad de Alexa \"Reiseb\u00fcro\" de las agencias de viajes sonnenklar.tv y sobre la influencia que tendr\u00e1n los asistentes de voz en el sector tur\u00edstico en el futuro. Kai Schumann, de EDEKA Handelsgesellschaft Nord, proporcion\u00f3 informaci\u00f3n sobre la aplicaci\u00f3n de los diversos requisitos de una cooperativa para la publicidad en sucursales.<\/p>\n\n\n\n

Tobias Weber inform\u00f3 sobre la reducci\u00f3n de costes y la disminuci\u00f3n de la carga de trabajo tras la introducci\u00f3n del software PRESTIGEenterprise en M\u00f6bel Rieger, y Michael Sylvester, l\u00edder de opini\u00f3n y director de comercio minorista desde hace muchos a\u00f1os, habl\u00f3 sobre el potencial de los puntos de contacto digitales en el comercio minorista internacional de bricolaje.<\/p>\n\n\n\n

\"Estamos encantados de haber podido establecer de nuevo temas interesantes este a\u00f1o y, como organizadores de los PRESTIGE Partner Days, ofrecer a nuestros clientes y socios una plataforma para el intercambio abierto de experiencias. Con el programa de conferencias de primera clase, queremos proporcionar impulsos innovadores que los participantes puedan llevarse a casa y seguir desarrollando para sus empresas individuales\", afirma J\u00fcrgen Berens von Rautenfeld, CEO de Online Software AG. \"El campus universitario de Heidelberg ofrece el ambiente innovador ideal para ello, y nuestra concurrida reuni\u00f3n de la v\u00edspera constituye una excelente plataforma para las conversaciones personales y un intenso intercambio de experiencias entre los usuarios de PRESTIGE en un ambiente distendido.\"<\/p>\n\n\n\n

Adem\u00e1s de las presentaciones sobre el terreno, la atenci\u00f3n se centr\u00f3 en la presentaci\u00f3n de la nueva versi\u00f3n 6.0 de la soluci\u00f3n de software PRESTIGEenterprise. En el Experience Campus, los participantes pudieron conocer las crecientes funciones de an\u00e1lisis de la plataforma de software y las opciones de aplicaciones m\u00f3viles y de voz, as\u00ed como las nuevas plataformas de hardware eficientes.<\/p>\n\n\n\n

Acerca de Online Software AG<\/strong><\/p>\n\n\n\n

Online Software AG es una innovadora empresa de software especializada en el desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Weinheim an der Bergstra\u00dfe lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tienda y, con m\u00e1s de 35.000 instalaciones en 35 pa\u00edses, es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tienda y la promoci\u00f3n de ventas. Con la  PRESTIGEempresa<\/strong><\/a> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta que incluye tanto medios tradicionales como medios de salida digitales. El galardonado software constituye as\u00ed la base perfecta para conceptos de comunicaci\u00f3n hol\u00edsticos, integrando carteles y etiquetas, as\u00ed como pantallas de gran formato, videowalls, pantallas de caja y balanza, sistemas de quiosco, estanter\u00edas digitales y etiquetas electr\u00f3nicas para estanter\u00edas (ESL) hasta dispositivos m\u00f3viles como smartphones, tabletas y MDE.<\/p>\n\n\n\n

Para m\u00e1s informaci\u00f3n:<\/span><\/p>\n\n\n\n

Software AG en l\u00ednea
Bergstrasse 31
69469 Weinheim, Alemania
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Director de Marketing y Comunicaci\u00f3n
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Der 13. PRESTIGE Partnertag war gef\u00fcllt mit Themen rund um erfolgreiche Kommunikationskonzepte am POS und wie H\u00e4ndler auch in Zukunft beim Kunden im richtigen Augenblick punkten. Weinheim, 17. Januar 2019 […]<\/p>\n","protected":false},"author":8,"featured_media":70804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-17361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"\nPRESTIGE Partnertag: Im richtigen Augenblick punkten - Online Software AG<\/title>\n<meta name=\"description\" content=\"Online Software AG veranstaltete 13. 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