{"id":19183,"date":"2019-02-26T13:04:40","date_gmt":"2019-02-26T12:04:40","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=19183"},"modified":"2024-11-11T08:35:14","modified_gmt":"2024-11-11T07:35:14","slug":"trend-topic-voice-commerce-en-eurocis-2019-como-los-asistentes-de-voz-se-estan-apoderando-de-la-comunicacion-con-el-cliente-en-el-punto-de-venta","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/trendthema-voice-commerce-auf-der-eurocis-2019-so-uebernehmen-sprachassistenten-die-kundekommunikation-am-pos\/","title":{"rendered":"Trend topic voice commerce en EuroCIS 2019: c\u00f3mo los asistentes de voz toman el control de la comunicaci\u00f3n con el cliente en el punto de venta"},"content":{"rendered":"

Adem\u00e1s del IoT y las soluciones omnicanal para una experiencia de compra sin l\u00edmites, el comercio por voz con asistentes de voz basados en inteligencia artificial (IA) fue uno de los temas de tendencia en EuroCIS que m\u00e1s interes\u00f3 a los visitantes del PRESTIGE Solution Campus.<\/em><\/p>\n\n\n\n

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Weinheim, 26 de febrero de 2019 +++<\/strong> Bajo el lema \"Moments of Truth - Score points at the right moment\", Online Software present\u00f3 en la EuroCIS de este a\u00f1o una amplia gama de soluciones para el marketing multimedia en el punto de venta. Junto con los socios de soluciones Allgeier Enterprise Services, AOPEN, Grossenbacher Systeme, Nordland systems, OKI Europe y Samsung Electronics, en el PRESTIGE Solution Campus se presentaron muchas soluciones e ideas nuevas para un enfoque perfecto del cliente basado en el software PRESTIGEenterprise, l\u00edder del mercado.<\/p>\n\n\n\n

Hubo una demanda especialmente fuerte de soluciones basadas en una combinaci\u00f3n de reconocimiento de voz e inteligencia artificial que mejoran significativamente el servicio al cliente y reducen la carga de trabajo del personal de ventas. El tema de la retransmisi\u00f3n en directo en el punto de venta fue cada vez m\u00e1s debatido, sobre todo para el sector minorista de la alimentaci\u00f3n en lo que respecta a la regionalidad y el bienestar de los animales. Sin embargo, la optimizaci\u00f3n de la planificaci\u00f3n publicitaria en el punto de venta, basada en sistemas de seguimiento del \u00e9xito de la publicidad en tiempo real, tambi\u00e9n fue un tema importante para muchos visitantes profesionales.<\/p>\n\n\n\n

\"Hemos recibido un n\u00famero creciente de consultas espec\u00edficas de visitantes profesionales y hemos acogido en nuestro stand a un n\u00famero sorprendentemente elevado de visitantes internacionales. El desarrollo de software en Alemania se percibe como especialmente fiable y bien pensado. No es de extra\u00f1ar que los comercios de ladrillo y cemento est\u00e9n dispuestos a invertir en tecnolog\u00edas de futuro este a\u00f1o, ya que el nivel de madurez de las tecnolog\u00edas de punto de venta nunca ha sido mejor\", explica J\u00fcrgen Berens von Rautenfeld, Director General de Online Software AG. \"La implantaci\u00f3n r\u00e1pida y el uso intuitivo por parte del comprador son el objetivo de todos los minoristas\", afirma Berens von Rautenfeld.<\/p>\n\n\n\n

M\u00e1s informaci\u00f3n sobre las soluciones de Online Software AG<\/a><\/p>\n\n\n\n


Acerca de Online Software AG<\/strong><\/p>\n\n\n\n

Online Software AG es una innovadora empresa de software especializada en el desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Weinheim an der Bergstra\u00dfe lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tienda y, con m\u00e1s de 35.000 instalaciones en 35 pa\u00edses, es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tienda y la promoci\u00f3n de ventas. Con el software PRESTIGEempresa<\/strong> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta que incluye tanto medios tradicionales como medios de salida digitales. El galardonado software constituye as\u00ed la base perfecta para conceptos de comunicaci\u00f3n hol\u00edsticos, integrando carteles y etiquetas, as\u00ed como pantallas de gran formato, videowalls, pantallas de caja y balanza, sistemas de quiosco, estanter\u00edas digitales y etiquetas electr\u00f3nicas para estanter\u00edas (ESL) hasta dispositivos m\u00f3viles como smartphones, tabletas y MDE.<\/p>\n\n\n\n

Para m\u00e1s informaci\u00f3n:<\/strong><\/p>\n\n\n\n

Software AG en l\u00ednea
Bergstrasse 31
69469 Weinheim, Alemania
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Director de Marketing y Comunicaci\u00f3n
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Neben IoT und Omnichannel-L\u00f6sungen f\u00fcr eine grenzenlose Shopper-Experience, geh\u00f6rte Voice Commerce mit Sprachassistenten basierend auf k\u00fcnstlicher Intelligenz (KI) zu den Trendthemen der EuroCIS, f\u00fcr die sich auch die Besucher des […]<\/p>\n","protected":false},"author":8,"featured_media":70792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-19183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nTrendthema Voice Commerce auf der EuroCIS 2019 \u2013 So \u00fcbernehmen Sprachassistenten die Kundekommunikation am POS - Online Software AG<\/title>\n<meta name=\"description\" content=\"Online Software pr\u00e4sentierte auf EuroCIS multimediale Marketingl\u00f6sungen am POS mit Fokus auf Spracherkennung.\" \/>\n<meta name=\"robots\" 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