{"id":23185,"date":"2020-03-05T09:00:40","date_gmt":"2020-03-05T08:00:40","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=23185"},"modified":"2024-11-08T16:28:40","modified_gmt":"2024-11-08T15:28:40","slug":"balanzas-parlantes-en-el-departamento-de-og-la-forma-mas-personal-de-dirigirse-a-los-clientes-en-el-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/sprechende-waagen-in-der-og-abteilung-die-persoenlichste-art-der-kundenansprache-am-pos\/","title":{"rendered":"Balanzas parlantes en el departamento de O&G: la forma m\u00e1s \"personal\" de dirigirse a los clientes en el punto de venta"},"content":{"rendered":"

METTLER TOLEDO, fabricante l\u00edder de balanzas operativas y de autoservicio en el sector minorista, presenta la primera balanza parlante para el sector hortofrut\u00edcola en colaboraci\u00f3n con Online Software AG<\/em><\/p>\n\n\n\n

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Giessen \/ Weinheim, 05 de marzo de 2020 +++<\/strong> METTLER TOLEDO, especialista en balanzas, ha desarrollado una innovadora balanza de autoservicio que reconoce los art\u00edculos con la ayuda de un an\u00e1lisis de im\u00e1genes asistido por IA (inteligencia artificial) y establece contacto con los clientes en el punto de venta mediante la voz a trav\u00e9s de una interfaz intuitiva.<\/p>\n\n\n\n

Basada en el reconocimiento \u00f3ptico de im\u00e1genes asistido por IA, la familia de balanzas FreshWay de METTLER TOLEDO identifica el producto que se va a pesar de forma totalmente autom\u00e1tica. La b\u00e1scula utiliza un moderno sistema de entrada y salida de voz para responder a una amplia gama de preguntas sobre el producto, como su origen, ingredientes o certificaciones (por ejemplo, FairTrade), lo que aumenta la confianza en los alimentos. Las preguntas sobre al\u00e9rgenos, conservaci\u00f3n del producto o sugerencias de recetas tampoco quedar\u00e1n sin respuesta en el futuro, lo que dar\u00e1 seguridad y transparencia a los consumidores.<\/p>\n\n\n\n

La b\u00e1scula fue desarrollada internamente por METTLER TOLEDO, mientras que la interfaz de voz fue desarrollada por su socio Online Software AG espec\u00edficamente para satisfacer las necesidades de los clientes del sector O&G. A trav\u00e9s de una interfaz adicional con el sistema de publicidad en tiendas PRESTIGEenterprise, casi todas las respuestas pueden mostrarse en una pantalla y, si el cliente lo desea, imprimirse en la b\u00e1scula.<\/p>\n\n\n\n

Las ventajas de esta informaci\u00f3n exhaustiva y ling\u00fc\u00edstica para el cliente son evidentes: transparencia total en el sector alimentario. Muchos consumidores est\u00e1n dispuestos a gastar m\u00e1s dinero en alimentos regionales y ecol\u00f3gicos. El compromiso regional por parte de los minoristas, as\u00ed como de la industria alimentaria, es reconocido por los clientes y refuerza positivamente la imagen. Las balanzas parlantes lo demuestran de forma impresionante al cliente para el producto que ha seleccionado.<\/p>\n\n\n\n

\"Presentada por primera vez en todo el mundo en EuroShop, el inter\u00e9s por esta innovaci\u00f3n fue muy elevado, ya que cualquiera puede hacer preguntas sobre el lenguaje, ya sea un escolar juguet\u00f3n, un amo de casa curioso que busca una receta para la \"verdura de la semana\" o una persona mayor siempre abierta a nuevas ideas.\" Esta aplicaci\u00f3n inteligente tambi\u00e9n permite dar una pista a la hora de comprar la verdura de puerro que acompa\u00f1ar\u00e1 a la chuleta de ternera en el mostrador de alimentos frescos, explica Hans B\u00f6rner, Key Account Manager and Leader Indirect Channel - Business Area Retail, Region D-A-CH.<\/p>\n\n\n\n

La inteligencia artificial (IA) que hay detr\u00e1s del sistema basado en el lenguaje aprende constantemente. Patata, Grumbeere o Erdapfel: diferentes t\u00e9rminos regionales para una misma hortaliza. La IA que hay detr\u00e1s del sistema basado en el lenguaje puede aprender dialectos y variantes. Ya se est\u00e1n planificando las primeras instalaciones piloto de esta innovadora aplicaci\u00f3n.<\/p>\n\n\n\n

M\u00e1s informaci\u00f3n: https:\/\/online-software-ag.com\/de\/sprechende-waage\/<\/a>

Acerca de METTLER TOLEDO<\/strong><\/p>\n\n\n\n

METTLER TOLEDO es uno de los principales fabricantes mundiales de instrumentos de precisi\u00f3n. La empresa es el mayor fabricante y proveedor mundial de sistemas de pesaje para laboratorios, la industria y el comercio alimentario. METTLER TOLEDO es tambi\u00e9n uno de los tres principales proveedores de diversas tecnolog\u00edas de medici\u00f3n complementarias y uno de los principales proveedores de sistemas para el descubrimiento automatizado de f\u00e1rmacos y el desarrollo de medicamentos. La empresa es tambi\u00e9n el mayor fabricante y proveedor mundial de sistemas de detecci\u00f3n de metales para las industrias de fabricaci\u00f3n y envasado. Encontrar\u00e1 m\u00e1s informaci\u00f3n sobre las soluciones de METTLER TOLEDO para la industria alimentaria minorista en www.mt.com\/retail<\/a> disponible.<\/p>\n\n\n\n

Acerca de Online Software AG<\/strong><\/p>\n\n\n\n

Online Software AG es una innovadora empresa de software especializada en el desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Weinheim an der Bergstra\u00dfe lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tiendas y es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tiendas y la promoci\u00f3n de ventas, con m\u00e1s de 35.000 instalaciones en 35 pa\u00edses. Con el software PRESTIGEempresa<\/strong> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta, que incluye medios cl\u00e1sicos y medios de salida digitales.<\/p>\n\n\n\n

Para m\u00e1s informaci\u00f3n:
<\/span>
Mettler-Toledo GmbH
Ockerweg 3
35396 Giessen, Alemania
inforetail.mtd@mt.com<\/a>
www.mt.com<\/a><\/p>\n\n\n\n

Martina Homscheid
Director de Marketing y Comunicaci\u00f3n Retail
T. +49 641 507-113
M. +49 172 6701667
martina.homscheid@mt.com<\/a><\/p>\n\n\n\n

Para m\u00e1s informaci\u00f3n:<\/span><\/p>\n\n\n\n

Software AG en l\u00ednea
Bergstrasse 31
69469 Weinheim, Alemania
info@online-software-ag.de<\/a>
software-ag.com en l\u00ednea<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Director de Marketing y Comunicaci\u00f3n
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

METTLER TOLEDO, f\u00fchrender Hersteller von Bedien- und SB-Waagen im Handel pr\u00e4sentiert in Zusammenarbeit mit der Online Software AG die erste sprechende Waage f\u00fcr den Obst & Gem\u00fcse-Bereich Gie\u00dfen \/ Weinheim, […]<\/p>\n","protected":false},"author":8,"featured_media":70740,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-23185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nSprechende Waagen in der O&G Abteilung \u2013 die "pers\u00f6nlichste" Art der Kundenansprache am POS - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Waage ist eine Eigenentwicklung von METTLER TOLEDO, die Sprachschnittstelle wurde vom Partner Online Software AG.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/es\/balanzas-parlantes-en-el-departamento-de-og-la-forma-mas-personal-de-dirigirse-a-los-clientes-en-el-pos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sprechende Waagen in der O&G Abteilung \u2013 die "pers\u00f6nlichste" Art der Kundenansprache am POS - 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