{"id":24996,"date":"2020-07-17T09:00:50","date_gmt":"2020-07-17T07:00:50","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=24996"},"modified":"2024-11-08T16:17:51","modified_gmt":"2024-11-08T15:17:51","slug":"show-animal-welfare-tv-crea-transparencia-en-edeka-rees","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/haltung-zeigen-tierwohl-tv-schafft-transparenz-bei-edeka-rees\/","title":{"rendered":"\u00a1Mostrar actitud! tierwohl.tv crea transparencia en EDEKA Rees"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Las im\u00e1genes en directo desde la granja de pollos aumentan la confianza del consumidor en EDEKA Rees. Cada vez m\u00e1s minoristas conf\u00edan en tierwohl.tv.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2.jpg\" alt=\"\" class=\"wp-image-70439\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2.jpg 1000w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2-300x150.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2-768x384.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2.jpg\"><img decoding=\"async\" width=\"1000\" height=\"500\" data-id=\"70438\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2.jpg\" alt=\"\" class=\"wp-image-70438\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2.jpg 1000w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2-300x150.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2-768x384.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3.jpg\"><img decoding=\"async\" width=\"1000\" height=\"500\" data-id=\"70440\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3.jpg\" alt=\"\" class=\"wp-image-70440\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3.jpg 1000w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3-300x150.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3-768x384.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weinheim, 17 de julio de 2020 +++<\/strong> El inter\u00e9s por la cr\u00eda de animales adaptada a la especie y la tendencia hacia los productos regionales no deja de crecer. Sin embargo, los numerosos sellos diferentes sobre regionalidad, condiciones de cr\u00eda y productos ecol\u00f3gicos confunden a muchos consumidores. Por ello, el minorista Rees de EDEKA se ha decidido por el concepto de livestream de tierwohl.tv y ahora muestra en sus tiendas im\u00e1genes en directo de las gallinas ponedoras de las que proceden los huevos que se venden en los estantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ello se instalaron c\u00e1maras en el establo de gallinas ponedoras del granjero local Gefl\u00fcgelhof Zapf. \u00c9stas transmiten los acontecimientos actuales en el establo en un flujo en directo directamente a una pantalla del supermercado. EDEKA Rees integra las transmisiones en directo de las c\u00e1maras en su propio dise\u00f1o y las muestra alternativamente con m\u00e1s informaci\u00f3n en las pantallas. De este modo, el cliente ve un programa informativo y entretenido en el estante de huevos. Otros contenidos del programa pueden incluir, por ejemplo, explicaciones sobre las secuencias en directo mostradas, d\u00f3nde se encuentra la granja mostrada, im\u00e1genes simp\u00e1ticas de la granja y de los propietarios de la misma. Sin embargo, las ofertas adecuadas y las recomendaciones de productos tambi\u00e9n son ideales para el programa en el estante de huevos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo es ofrecer a los consumidores del mercado alimentario una visi\u00f3n sin ambages, a trav\u00e9s de la televisi\u00f3n en directo, de las condiciones de cr\u00eda y de vida de los animales cuya carne quieren comprar y cuyos huevos quieren comer. Y por los que est\u00e1n dispuestos a gastar m\u00e1s dinero que por la carne de un animal criado convencionalmente. Tierwohl.tv ofrece as\u00ed la transparencia y la honestidad necesarias para ganar y consolidar la confianza de los consumidores en el trato que reciben los animales de granja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Instalamos la primera pantalla en nuestra tienda de Karlsruhe a principios de mayo y la estamos utilizando para adquirir experiencia inicial antes de desplegarla en las 7 tiendas a finales de verano\", explica Michael Rees, propietario gerente de EDEKA Rees. \"La cooperaci\u00f3n con todos los socios de tierwohl.tv ha sido estupenda y se ha caracterizado por un gran compromiso. Se nota que es un tema emotivo que conmueve a mucha gente\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EDEKA Rees utiliza la plataforma de software PRESTIGEenterprise de Online Software AG para distribuir las retransmisiones en directo y mostrarlas en las distintas pantallas de la tienda.32<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube\"> <div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/online-software-ag.com\/wp-content\/uploads\/borlabs-cookie\/1\/yt_tO_BqyZD9M0_hqdefault.jpg')\"><\/div> <div class=\"brlbs-cmpnt-cb-main\"> <div class=\"brlbs-cmpnt-cb-play-button\"><\/div> <div class=\"brlbs-cmpnt-cb-content\"> <p class=\"brlbs-cmpnt-cb-description\">Est\u00e1s viendo un contenido de marcador de posici\u00f3n de <strong>YouTube<\/strong>. Para acceder al contenido real, haz clic en el siguiente bot\u00f3n. Ten en cuenta que al hacerlo compartir\u00e1s datos con terceros proveedores.<\/p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">M\u00e1s informaci\u00f3n<\/a> <\/div> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Desbloquear contenido<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Aceptar el servicio requerido y desbloquear los contenidos<\/a> <\/div> <\/div> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Acerca de Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Weinheim an der Bergstra\u00dfe lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tienda y, con m\u00e1s de 35.000 instalaciones en 35 pa\u00edses, es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tienda y la promoci\u00f3n de ventas. Con el software <strong>PRESTIGEempresa<\/strong> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta, que incluye medios cl\u00e1sicos y medios de salida digitales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Para m\u00e1s informaci\u00f3n:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Software AG en l\u00ednea<br>Bergstrasse 31<br>69469 Weinheim, Alemania<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/es\/\">software-ag.com en l\u00ednea<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Director de Marketing y Comunicaci\u00f3n<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Live-Bilder vom H\u00fchnerhof st\u00e4rken Verbrauchervertrauen bei EDEKA Rees. Immer mehr Einzelh\u00e4ndler setzen auf tierwohl.tv. Weinheim, 17. Juli 2020 +++ Das Interesse an einer artgerechten Tierhaltung und der Trend zu regionalen [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":70725,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-24996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Haltung zeigen! tierwohl.tv schafft Transparenz bei EDEKA Rees - Online Software AG<\/title>\n<meta name=\"description\" content=\"Ziel ist es, Verbrauchern per LiveTV eine ungesch\u00f6nte Sicht in die Haltungsbedingungen und Lebensverh\u00e4ltnisse der Tiere zu geben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/es\/show-animal-welfare-tv-crea-transparencia-en-edeka-rees\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haltung zeigen! tierwohl.tv schafft Transparenz bei EDEKA Rees - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Ziel ist es, Verbrauchern per LiveTV eine ungesch\u00f6nte Sicht in die Haltungsbedingungen und Lebensverh\u00e4ltnisse der Tiere zu geben.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/es\/show-animal-welfare-tv-crea-transparencia-en-edeka-rees\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-17T07:00:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T15:17:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/OnlineSoftwareAG_News_haltung-zeigen-tierwohl-tv-schafft-transparenz-bei-edeka-rees.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lea Fuchs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lea Fuchs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/haltung-zeigen-tierwohl-tv-schafft-transparenz-bei-edeka-rees\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/haltung-zeigen-tierwohl-tv-schafft-transparenz-bei-edeka-rees\\\/\"},\"author\":{\"name\":\"Lea Fuchs\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/2e7683760d28834481241f04fa7604f6\"},\"headline\":\"Haltung zeigen! 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