{"id":2553,"date":"2017-01-19T12:52:41","date_gmt":"2017-01-19T12:52:41","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/prestige-partnertag-nahtlose-kommunikation-auf-der-gesamten-customer-journey-wird-fuer-konsumenten-immer-wichtiger\/"},"modified":"2024-11-08T15:26:57","modified_gmt":"2024-11-08T14:26:57","slug":"prestige-partner-day-la-comunicacion-fluida-a-lo-largo-de-todo-el-recorrido-del-cliente-es-cada-vez-mas-importante-para-los-consumidores","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/prestige-partnertag-nahtlose-kommunikation-auf-der-gesamten-customer-journey-wird-fuer-konsumenten-immer-wichtiger\/","title":{"rendered":"D\u00eda del Socio PRESTIGE: La comunicaci\u00f3n fluida a lo largo de todo el recorrido del cliente es cada vez m\u00e1s importante para los consumidores"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Bajo el lema \"Comprar con una sonrisa - Momentos impresionantes con PRESTIGE\", expertos del comercio minorista se reunieron en Heidelberg con motivo del 11\u00ba D\u00eda del Socio PRESTIGE, organizado por Online Software AG.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"801\" height=\"534\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1.jpg\" alt=\"\" class=\"wp-image-70801\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1.jpg 801w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1-18x12.jpg 18w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim, 19 de enero de 2017 +++ <\/span>Online Software AG dio la bienvenida a clientes y socios en el 11\u00ba D\u00eda del Socio PRESTIGE en Heidelberg el 17 de enero de 2017. El evento del comercio minorista de este a\u00f1o se celebr\u00f3 bajo el lema \"Comprar con una sonrisa - Momentos impresionantes con PRESTIGE\" y se centr\u00f3 en ideas y soluciones que hacen felices a los consumidores. Por ejemplo, el Dr. Kai Hudetz, de IFH Colonia, habl\u00f3 sobre el comprador en red y c\u00f3mo inspirar a los clientes en l\u00ednea fuera de l\u00ednea. Hasan C\u00fcr\u00fck, de Knauber, relat\u00f3 sus experiencias con la introducci\u00f3n de innovaciones t\u00e9cnicas, y Ralf Wilker, de Lekkerland, habl\u00f3 de las gasolineras del ma\u00f1ana. Armin Henningsen y Sven Schalk, de Diebold Nixdorf, describieron la necesidad de un enfoque personalizado del cliente y las posibilidades de la gesti\u00f3n inteligente de promociones en la caja, y Carsten Schemberg, de dlv Netzwerk Ladenbau, destac\u00f3 los nuevos requisitos para el equipamiento de tiendas en el contexto de la digitalizaci\u00f3n de los puntos de venta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Estamos encantados de haber podido atraer una vez m\u00e1s a ponentes de primera clase para nuestro D\u00eda del Socio de este a\u00f1o y de haber elaborado un programa de presentaciones apasionante que ha tocado el nervio de los tiempos y ha vuelto a atraer a nuestros clientes y socios en gran n\u00famero para debatir sobre nuevas tecnolog\u00edas y soluciones orientadas al futuro para el sector minorista\", afirma J\u00fcrgen Berens von Rautenfeld, director general de Online Software AG. \"Este a\u00f1o hemos tenido que cambiar el lugar de celebraci\u00f3n porque el n\u00famero de participantes ha aumentado continuamente en los \u00faltimos a\u00f1os y hemos encontrado un emplazamiento con un toque especialmente innovador en el Campus SRH de Heidelberg.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de la presentaci\u00f3n de las \u00faltimas funciones de la plataforma de software PRESTIGEenterprise y de la presentaci\u00f3n de soluciones t\u00e9cnicamente avanzadas, la atenci\u00f3n se centr\u00f3 en los debates personales y el intercambio de experiencias entre los usuarios de PRESTIGE. Se debatieron en detalle las \u00faltimas tecnolog\u00edas y las estrategias de futuro para la comunicaci\u00f3n de precios y publicidad en el comercio minorista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todos los que lo desearon pudieron prepararse para el evento en un ambiente distendido en la reuni\u00f3n celebrada la v\u00edspera. La distendida velada allan\u00f3 el camino para un intercambio sincero e intenso de experiencias sobre soluciones de se\u00f1alizaci\u00f3n digital, comunicaci\u00f3n impresa y m\u00f3vil en tienda y el uso de PRESTIGE en una amplia gama de sectores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gerd Betz, Director de Retail, ya est\u00e1 deseando que llegue el a\u00f1o que viene: \"La comunicaci\u00f3n abierta con todos los usuarios de PRESTIGE y el desarrollo conjunto de nuevos temas de futuro es la base del \u00e9xito de nuestro software. Siempre tenemos los o\u00eddos abiertos para nuestros clientes y socios, por lo que el D\u00eda del Socio de PRESTIGE es siempre especialmente importante para nosotros.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Acerca de Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG es una innovadora empresa de software especializada en el desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Weinheim an der Bergstra\u00dfe lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tiendas y es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tiendas y la promoci\u00f3n de ventas, con m\u00e1s de 35.000 instalaciones en 35 pa\u00edses. Con el software <span style=\"font-weight: bold;\">PRESTIGEempresa<\/span> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta que incluye medios cl\u00e1sicos y medios de salida digitales. El galardonado software constituye as\u00ed la base perfecta para conceptos de comunicaci\u00f3n hol\u00edsticos, integrando carteles y etiquetas, as\u00ed como pantallas de gran formato, videowalls, pantallas de caja y balanza, sistemas de quiosco, estanter\u00edas digitales y etiquetas electr\u00f3nicas para estanter\u00edas (ESL) hasta dispositivos m\u00f3viles como smartphones, tabletas y MDE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Para m\u00e1s informaci\u00f3n:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Software AG en l\u00ednea<br>Bergstrasse 31<br>69469 Weinheim, Alemania<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/es\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Director de Marketing y Comunicaci\u00f3n<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Bajo el lema \"Comprar con una sonrisa - Momentos impresionantes con PRESTIGE\", expertos del comercio minorista se reunieron en Heidelberg con motivo del 11\u00ba D\u00eda del Socio PRESTIGE, organizado por Online Software AG.<\/p>","protected":false},"author":3,"featured_media":70869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-2553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRESTIGE Partnertag: Nahtlose Kommunikation auf der gesamten Customer Journey wird f\u00fcr Konsumenten immer wichtiger - Online Software AG<\/title>\n<meta name=\"description\" content=\"In Heidelberg ist der 11. 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