{"id":2569,"date":"2017-03-14T16:03:00","date_gmt":"2017-03-14T16:03:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/euroshop-2017-im-mittelpunkt-steht-das-einkaufserlebnis\/"},"modified":"2024-11-08T15:53:35","modified_gmt":"2024-11-08T14:53:35","slug":"euroshop-2017-la-experiencia-de-compra-cobra-protagonismo","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/euroshop-2017-im-mittelpunkt-steht-das-einkaufserlebnis\/","title":{"rendered":"EuroShop 2017: La experiencia de compra, protagonista"},"content":{"rendered":"

Las soluciones de las \u00e1reas de \"acercamiento personalizado al cliente\" y \"comunicaci\u00f3n sin fisuras\" fueron las principales atracciones del stand de Online Software AG.<\/em><\/p>\n\n\n\n

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Weinheim, 14 de marzo de 2017 +++ <\/span>En EuroShop 2017, el software en l\u00ednea se centr\u00f3 en el acercamiento perfecto al cliente en el punto de venta y m\u00e1s all\u00e1. Las aplicaciones modernas relacionadas con los temas de tendencia \"personalizaci\u00f3n\", \"comercio omnicanal\" y \"comunicaci\u00f3n fluida\" fueron el centro de inter\u00e9s de los visitantes profesionales. En el PRESTIGE Solution Campus, minoristas y expertos en comercio minorista se informaron sobre las nuevas formas de utilizar las tecnolog\u00edas digitales para la comunicaci\u00f3n con el cliente y el deseo de \u00e9ste de disfrutar de una mejor experiencia de compra y de una mayor interconexi\u00f3n de los canales de compra.<\/p>\n\n\n\n

Bajo el lema \"Comprar con una sonrisa\", Online Software, junto con sus socios de soluciones Allgeier Enterprise Services, AOPEN, NORDLAND systems, Reditune, Samsung Electronics y Tradesolutions, present\u00f3 en EuroShop muchas ideas nuevas para dirigirse emocionalmente a los compradores en la tienda: desde las soluciones cl\u00e1sicas de impresi\u00f3n hasta la comunicaci\u00f3n digital con el cliente en pantallas, videowalls, terminales de informaci\u00f3n, cajas y balanzas, pasando por la comunicaci\u00f3n m\u00f3vil mediante apps y soluciones m\u00f3viles para un trabajo moderno y c\u00f3modo.<\/p>\n\n\n\n

La respuesta a la primera presentaci\u00f3n de la nueva versi\u00f3n PRESTIGEenterprise 5.2, que se lanzar\u00e1 al mercado en mayo de 2017 con una herramienta de supervisi\u00f3n pionera, fue especialmente positiva. Junto con los servicios PRESTIGEenterprise ampliados, se dispone de potentes herramientas para crear bots que realicen tareas repetitivas de forma en gran medida autom\u00e1tica. En el futuro, los bots PRESTIGE podr\u00e1n ayudar a los minoristas con las tareas diarias y responder a preguntas sobre los sistemas de se\u00f1alizaci\u00f3n digital actuales y su contenido. Por ejemplo, \u201e\u00bfQu\u00e9 contenido se muestra actualmente en el mostrador de alimentos frescos?\u201d o \u201c\u00bfCon qu\u00e9 frecuencia se ha mostrado una marca concreta?\u201c. De este modo, los minoristas podr\u00e1n analizar mucho m\u00e1s f\u00e1cil y r\u00e1pidamente el estado de sus campa\u00f1as en las tiendas y reaccionar ante las tendencias de ventas.<\/p>\n\n\n\n

Sin embargo, las ideas para el uso de bots por parte de los clientes finales tambi\u00e9n fueron bien recibidas por los visitantes de EuroShop. En el futuro, los clientes podr\u00edan utilizar los bots inteligentes para llamar a ofertas que les interesen especialmente, por ejemplo en el sector tur\u00edstico, viajando a una hora determinada o a un lugar deseado.<\/p>\n\n\n\n

\u201eEl lanzamiento de la flamante conexi\u00f3n entre PRESTIGEenterprise y el sistema de voz Alexa de Amazon suscit\u00f3 un inter\u00e9s sorprendente\u201c, resume J\u00fcrgen Berens von Rautenfeld, director general de Online Software. HIT S\u00fctterlin fue el primer minorista de Alemania en lanzar una habilidad basada en PRESTIGEenterprise en la tienda de Amazon. \u201eAqu\u00ed, PRESTIGEenterprise pudo demostrar una vez m\u00e1s su fortaleza como plataforma de software multimedia. Concedemos gran importancia a que nuestros clientes no solo tengan su d\u00eda a d\u00eda perfectamente controlado con PRESTIGEenterprise, sino que tambi\u00e9n est\u00e9n equipados para las tecnolog\u00edas del futuro.\u201d<\/p>\n\n\n\n

Acerca de Online Software AG<\/span><\/p>\n\n\n\n

Online Software AG es una innovadora empresa de software especializada en el desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Weinheim an der Bergstra\u00dfe lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tienda y, con m\u00e1s de 35.000 instalaciones en 35 pa\u00edses, es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tienda y la promoci\u00f3n de ventas. Con el software PRESTIGEempresa<\/strong> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta que incluye tanto medios tradicionales como medios de salida digitales. El galardonado software constituye as\u00ed la base perfecta para conceptos de comunicaci\u00f3n hol\u00edsticos, integrando carteles y etiquetas, as\u00ed como pantallas de gran formato, videowalls, pantallas de caja y balanza, sistemas de quiosco, estanter\u00edas digitales y etiquetas electr\u00f3nicas para estanter\u00edas (ESL) hasta dispositivos m\u00f3viles como smartphones, tabletas y MDE.<\/p>\n\n\n\n

Para m\u00e1s informaci\u00f3n:<\/strong><\/p>\n\n\n\n

Software AG en l\u00ednea
Bergstrasse 31
69469 Weinheim, Alemania
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Director de Marketing y Comunicaci\u00f3n
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

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