{"id":2579,"date":"2017-08-08T09:33:00","date_gmt":"2017-08-08T09:33:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/erster-rewe-markt-in-luxemburg-spricht-kunden-digital-an\/"},"modified":"2024-11-08T16:02:51","modified_gmt":"2024-11-08T15:02:51","slug":"la-primera-tienda-rewe-de-luxemburgo-se-dirige-a-sus-clientes-por-medios-digitales","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/erster-rewe-markt-in-luxemburg-spricht-kunden-digital-an\/","title":{"rendered":"Primera tienda REWE de Luxemburgo que se dirige digitalmente a los clientes"},"content":{"rendered":"

REWE:XL Hundertmark abre su primera tienda REWE en Luxemburgo y tambi\u00e9n hace hincapi\u00e9 en el uso de la moderna comunicaci\u00f3n digital en el punto de venta con PRESTIGEenterprise.<\/em><\/p>\n\n\n\n

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Weinheim, 08 de agosto de 2017 +++<\/span> REWE:XL Hundertmark, la primera tienda REWE abierta en Luxemburgo en abril de este a\u00f1o, fue dise\u00f1ada seg\u00fan los criterios m\u00e1s recientes. Los elementos digitales son imprescindibles. Un total de cinco pantallas est\u00e1n instaladas detr\u00e1s del mostrador de servicio en la tienda REWE de Echternach, una para cada una de las secciones de carne, salchichas, queso, pescado y alimentos calientes. La exitosa empresa familiar Hundertmark forma parte de REWE Oeste y tambi\u00e9n obtiene de all\u00ed los contenidos que se muestran en las pantallas. \"A medio plazo, sin embargo, nos gustar\u00eda a\u00f1adir nuestro propio contenido regional al programa est\u00e1ndar que se muestra en las pantallas para que nuestros clientes se sientan como en casa\", explica el empresario aut\u00f3nomo Bj\u00f6rn Hundertmark, que dirige la empresa junto con sus hermanos J\u00f6rg y Dirk Hundertmark en la segunda generaci\u00f3n. El software de se\u00f1alizaci\u00f3n digital PRESTIGEenterprise de Online Software AG permite realizar estos ajustes regionales a la lista de reproducci\u00f3n instore especificada por la central con poco esfuerzo. La facilidad de uso tambi\u00e9n facilita que los propios empleados realicen peque\u00f1os cambios in situ.<\/p>\n\n\n\n

\"Dado que nuestras soluciones de software son utilizadas principalmente por empresas con m\u00faltiples sucursales, esta flexibilidad para realizar cambios de forma r\u00e1pida, sencilla e independiente es muy importante para nuestros clientes\", explica J\u00fcrgen Berens von Rautenfeld, director general de Online Software AG. \"La posibilidad de asignar roles de usuario diferenciados con distintos derechos garantiza que s\u00f3lo se realicen los cambios y adiciones de los que son responsables.\"<\/p>\n\n\n\n

REWE Hundertmark ya utiliza pantallas en los mostradores de servicio de dos de sus diez tiendas de Renania-Palatinado. Echternach (Luxemburgo) es ahora la tercera tienda con elementos digitales. Est\u00e1 prevista la integraci\u00f3n de m\u00e1s pantallas en las reformas de 2017 y 2018, as\u00ed como en una nueva tienda prevista. Adem\u00e1s, en cada remodelaci\u00f3n se utilizar\u00e1n modernas balanzas de doble pantalla, que tambi\u00e9n se complementar\u00e1n con publicidad en los expositores para clientes. Sobre todo en los mostradores de servicio, los clientes que esperan aceptan con gratitud el entretenimiento y la informaci\u00f3n en las pantallas de las balanzas. Dif\u00edcilmente hay un lugar mejor para los mensajes publicitarios. Con PRESTIGEenterprise, REWE Hundertmark tambi\u00e9n puede mostrar sus propios temas en las balanzas.<\/p>\n\n\n\n

\"Creemos en el \u00e9xito de los elementos publicitarios digitales en la tienda. Porque una cosa es cierta: las pantallas ya forman parte, en general, del aspecto moderno de un supermercado. La informaci\u00f3n y la emoci\u00f3n desempe\u00f1an aqu\u00ed un papel fundamental\", subraya Bj\u00f6rn Hundertmark.<\/p>\n\n\n\n

Acerca de Online Software AG<\/span><\/p>\n\n\n\n

Online Software AG es una innovadora empresa de software especializada en el desarrollo de Soluciones de se\u00f1alizaci\u00f3n digital<\/a> para el comercio mayorista y minorista internacional. La mediana empresa con sede en Weinheim an der Bergstra\u00dfe lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tiendas y es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tienda y la promoci\u00f3n de ventas, con m\u00e1s de 35.000 instalaciones en 35 pa\u00edses. Con el software PRESTIGEenterprise, ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta que incluye tanto medios tradicionales como medios de salida digitales. De este modo, el galardonado software constituye la base perfecta para conceptos de comunicaci\u00f3n hol\u00edsticos, integrando carteles y etiquetas, as\u00ed como pantallas de gran formato, videowalls, pantallas de caja y balanza, sistemas de quiosco, estanter\u00edas digitales y etiquetas electr\u00f3nicas para estanter\u00edas (ESL) hasta dispositivos m\u00f3viles como smartphones, tabletas y MDE.<\/p>\n\n\n\n

Para m\u00e1s informaci\u00f3n:<\/span><\/p>\n\n\n\n

Software AG en l\u00ednea
Bergstrasse 31
69469 Weinheim, Alemania
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Director de Marketing y Comunicaci\u00f3n
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

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