{"id":28695,"date":"2021-08-23T09:30:09","date_gmt":"2021-08-23T07:30:09","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=28695"},"modified":"2024-11-08T15:51:55","modified_gmt":"2024-11-08T14:51:55","slug":"anuga-2021-bienestar-animal-tv","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/anuga-2021-tierwohl-tv\/","title":{"rendered":"Anuga 2021: im\u00e1genes en directo desde el establo hasta la estanter\u00eda de la tienda: \u00a1m\u00e1s transparencia imposible!"},"content":{"rendered":"

La soluci\u00f3n de retransmisi\u00f3n en directo tierwohl.tv de Online Software AG establece nuevos est\u00e1ndares en la creaci\u00f3n de transparencia en la cr\u00eda de animales. Muchos consumidores conf\u00edan m\u00e1s en las im\u00e1genes en directo desde el establo que en los numerosos sellos de aprobaci\u00f3n. La BVLH (Bundesverband des Lebensmitteleinzelhandels e.V.) presenta la soluci\u00f3n en Anuga.<\/em><\/p>\n\n\n\n

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Weinheim, 23 de agosto de 2021 +++ <\/strong>\u00bfNo puede mostrar cerdos vivos en el mostrador de la carne? Pero usted s\u00ed puede. Los consumidores quieren transparencia que genere confianza. Los clientes responsables saben que el filete no crece en el \u00e1rbol y por eso est\u00e1n a favor de las im\u00e1genes en directo que tierwohl.tv transmite directamente del establo al supermercado. Por eso, ahora los clientes no s\u00f3lo pueden ver a las gallinas ponedoras en el estante de los huevos, sino tambi\u00e9n a las vacas lecheras durante su alimentaci\u00f3n diaria, a los cerdos de paja durante su activa vida al aire libre y a los pavos en su espacioso recinto. La transparencia que transmiten las im\u00e1genes en directo refuerza la confianza del cliente en los productos animales y contribuye a su fidelidad al minorista.
Los visitantes de Anuga podr\u00e1n experimentar la soluci\u00f3n en directo en el Foro del comercio minorista de la BVLH (Boulevard, stand 045).
Anuga es una de las mayores y m\u00e1s importantes ferias de alimentaci\u00f3n y bebidas del mundo. Tras una pausa obligada debido al coronavirus, este a\u00f1o se celebrar\u00e1 del 9 al 13 de octubre de 2021. En 2017 participaron 7.405 empresas de 107 pa\u00edses en una superficie bruta de exposici\u00f3n de 284.000 m\u00b2. Alrededor de 165.000 visitantes profesionales de 198 pa\u00edses asistieron a ANUGA 2017. Anuga 2021 abre nuevos caminos con un formato h\u00edbrido: la feria presencial se complementar\u00e1 con el elemento digital Anuga @home. Seg\u00fan una reciente encuesta de visitantes realizada a m\u00e1s de 4.000 de los principales compradores mundiales, el 88% de los encuestados tiene previsto visitar Anuga, de los cuales el 54% desea asistir exclusivamente en persona, mientras que el 34% planea una combinaci\u00f3n de participaci\u00f3n presencial y digital.<\/p>\n\n\n\n

Acerca de tierwohl.tv<\/strong><\/p>\n\n\n\n

tierwohl.tv ayuda a minoristas de alimentaci\u00f3n, carnicer\u00edas, charcuter\u00edas y ganader\u00edas a comunicar a los consumidores su compromiso con un mayor bienestar animal de forma convincente y cre\u00edble. El objetivo es ofrecer a los consumidores una visi\u00f3n sin tapujos de las condiciones de cr\u00eda y de vida de los animales cuya carne compran, cuya leche beben y cuyos huevos quieren comer, a trav\u00e9s de la televisi\u00f3n en directo mientras compran alimentos. Y por cuyos productos est\u00e1n dispuestos a gastar m\u00e1s dinero que por la carne de un animal criado en una granja industrial an\u00f3nima.<\/p>\n\n\n\n

Para ello, tierwohl.tv ofrece a agricultores y minoristas de alimentaci\u00f3n una plataforma que permite transmitir en directo desde el establo a las pantallas de la tienda del minorista.<\/p>\n\n\n\n

El iniciador de la soluci\u00f3n de retransmisi\u00f3n en directo tierwohl.tv es Online Software AG, cuya plataforma de software PRESTIGEenterprise, l\u00edder del mercado, muestra individualmente el programa, incluidas las retransmisiones en directo, en las pantallas de tiendas especializadas y supermercados.<\/p>\n\n\n\n

M\u00e1s informaci\u00f3n www.tierwohl.tv<\/a>.

Acerca de Online Software AG<\/strong><\/p>\n\n\n\n

Desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Weinheim an der Bergstra\u00dfe lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tiendas y es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tiendas y la promoci\u00f3n de ventas, con m\u00e1s de 35.000 instalaciones en 35 pa\u00edses. Con el software PRESTIGEempresa<\/strong> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta, que incluye medios cl\u00e1sicos y medios de salida digitales.<\/p>\n\n\n\n

Para m\u00e1s informaci\u00f3n:<\/strong><\/p>\n\n\n\n

Software AG en l\u00ednea
Bergstrasse 31
69469 Weinheim, Alemania
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Director de Marketing y Comunicaci\u00f3n
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Die Livestream-L\u00f6sung tierwohl.tv der Online Software AG setzt bei der Schaffung von Transparenz in der Tierhaltung neue Ma\u00dfst\u00e4be. Viele Verbraucher vertrauen den Livebildern aus dem Stall mehr als den zahlreichen […]<\/p>\n","protected":false},"author":8,"featured_media":70673,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-28695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nAnuga 2021: Live-Bilder aus dem Stall ans Regal im Laden \u2013 mehr Transparenz geht nicht! - Online Software AG<\/title>\n<meta name=\"description\" content=\"tierwohl.tv unterst\u00fctzt den Lebensmitteleinzelhandel, Metzgereien sowie die tierhaltenden Erzeugerbetriebe dabei Transparenz zu schaffen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/es\/anuga-2021-bienestar-animal-tv\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anuga 2021: Live-Bilder aus dem Stall ans Regal im Laden \u2013 mehr Transparenz geht nicht! 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