{"id":35457,"date":"2022-10-20T10:32:45","date_gmt":"2022-10-20T08:32:45","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=35457"},"modified":"2024-11-08T15:38:40","modified_gmt":"2024-11-08T14:38:40","slug":"rewe-dugonjic-alexa","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/rewe-dugonjic-alexa\/","title":{"rendered":"REWE Dugonjic - \"Alexa, \u00bfd\u00f3nde puedo encontrar sushi?\""},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Un piloto digital gu\u00eda a los clientes por el mundo de mercanc\u00edas de REWE Dugonjic. El sistema de orientaci\u00f3n por voz procede de Online Software y se basa en el software PRESTIGEenterprise.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-1024x577.jpg\" alt=\"\" class=\"wp-image-70395\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-1024x577.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-300x169.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-768x432.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-18x10.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 20 de octubre de 2022<\/strong> +++ \u00bfQui\u00e9n no lo ha experimentado alguna vez? Estanter\u00edas llenas y una variedad de productos que puede resultar confusa. Todo un reto, sobre todo para los nuevos clientes. Pero en Unterschlei\u00dfheim, cerca de M\u00fanich, la b\u00fasqueda de productos espec\u00edficos es cosa del pasado. Aqu\u00ed se trata de encontrar en lugar de buscar. Tras la profunda remodelaci\u00f3n de la tienda REWE Dugonjic de Unterschlei\u00dfheim, los clientes son recibidos en la entrada por Alexa, el sistema de voz de Amazon. Con la ayuda del software integrado PRESTIGEenterprise de Online Software AG, los clientes pueden averiguar de forma l\u00fadica d\u00f3nde pueden encontrar determinados art\u00edculos en la tienda. En primer lugar, Alexa explica por voz en qu\u00e9 pasillo se encuentra el producto deseado y, a continuaci\u00f3n, muestra el camino hasta all\u00ed en una gran pantalla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Quer\u00eda ofrecer a los habitantes de Unterschlei\u00dfheim una tienda moderna con elementos digitales que permitieran la conexi\u00f3n con el mundo en l\u00ednea y los servicios asociados\", afirma el propietario, Husein Dugonjic, para explicar su decisi\u00f3n a favor del uso llamativo de dispositivos digitales en su tienda, y a\u00f1ade: \"Los clientes han aprendido a utilizar y apreciar las ventajas del comercio digital en los dos \u00faltimos a\u00f1os y yo quiero combinar estos mundos para ofrecer a mis clientes el mejor servicio de atenci\u00f3n al cliente: M\u00e1s informaci\u00f3n disponible in situ y m\u00e1s opciones de asesoramiento, incluso para aquellos clientes a los que no les gusta preguntar al personal de ventas\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG ha desarrollado la aplicaci\u00f3n ling\u00fc\u00edstica de f\u00e1cil uso que sustenta esta soluci\u00f3n. Todo el contenido se gestiona y rellena mediante la plataforma de software PRESTIGEenterprise. Estos contenidos pueden modificarse r\u00e1pida y f\u00e1cilmente en cualquier momento. Esto significa que los clientes siempre est\u00e1n al d\u00eda de sus compras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Lo que estamos experimentando aqu\u00ed es otro paso sensato hacia la comunicaci\u00f3n interactiva con el cliente en las tiendas minoristas. El cliente puede encontrar el producto deseado en la estanter\u00eda muy f\u00e1cilmente, sin barreras, utilizando s\u00f3lo la palabra hablada. Un valor a\u00f1adido tanto para el consumidor como para el minorista. Y la clave adecuada es el habla\", afirma Volker Wissmann, director general de Online Software AG en Heidelberg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">REWE Dugonjic ofrece un amplio surtido de unos 20.000 art\u00edculos de uso cotidiano en una superficie de venta de unos 1.680 metros cuadrados. Se centra en productos frescos, regionales y de conveniencia.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-2.jpg\"><img decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-2-1024x577.jpg\" alt=\"\" class=\"wp-image-70397\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-2-1024x577.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-2-300x169.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-2-768x432.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-2-18x10.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-2.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Acerca de Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Heidelberg lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tiendas y es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tiendas y la promoci\u00f3n de ventas, con m\u00e1s de 35.000 instalaciones en 35 pa\u00edses. Con el software <strong>PRESTIGEempresa<\/strong> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta, que incluye medios cl\u00e1sicos y medios de salida digitales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Para m\u00e1s informaci\u00f3n:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Software AG en l\u00ednea<br>Foro 7<br>69126 Heidelberg, Alemania<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/es\/\">software-ag.com en l\u00ednea<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Director de Marketing y Comunicaci\u00f3n<br>T. +49 6221 40508-682<br>F. +49 6221 40508-777<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Digitaler Lotse f\u00fchrt durch die Warenwelt von REWE Dugonjic. Das sprachbasierte Wegeleitsystem stammt von Online Software und basiert auf der Software PRESTIGEenterprise. Heidelberg, 20. Oktober 2022 +++ Wer kennt es [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":70649,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-35457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>REWE Dugonjic - &quot;Alexa, wo finde ich Sushi?&quot; - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mit Hilfe der Software PRESTIGEenterprise der Online Software AG k\u00f6nnen Kunden sich informieren, wo sie bestimmte Artikel im Markt finden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/es\/rewe-dugonjic-alexa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REWE Dugonjic - &quot;Alexa, wo finde ich Sushi?&quot; 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