{"id":38740,"date":"2023-01-30T10:00:13","date_gmt":"2023-01-30T09:00:13","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=38740"},"modified":"2024-11-08T15:37:21","modified_gmt":"2024-11-08T14:37:21","slug":"pm-euroshop2023","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/pm-euroshop2023\/","title":{"rendered":"EuroShop 2023: Experimente el colorido mundo del comercio minorista en blanco y negro"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>En el PRESTIGE Solution Campus, Online Software presentar\u00e1 el \u00fanico software de se\u00f1alizaci\u00f3n digital del mundo que tambi\u00e9n imprime perfectamente, en blanco, negro y color.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln-1024x768.jpg\" alt=\"\" class=\"wp-image-70390\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln-1024x768.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln-300x225.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln-768x576.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln-16x12.jpg 16w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp.jpg\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"70345\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp-1024x768.jpg\" alt=\"\" class=\"wp-image-70345\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp-1024x768.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp-300x225.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp-768x576.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp-16x12.jpg 16w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"70347\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6-1024x683.jpg\" alt=\"\" class=\"wp-image-70347\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6-1024x683.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6-18x12.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"778\" data-id=\"70389\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung-1024x778.jpg\" alt=\"\" class=\"wp-image-70389\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung-1024x778.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung-300x228.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung-768x584.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung-16x12.jpg 16w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 30 de enero de 2023 +++<\/strong> M\u00e1s que nunca, una apariencia inconfundible cuenta para la presencia de marca en el comercio minorista. La cartera de soluciones presentada por Online Software AG en el pabell\u00f3n 6\/A 57 de EuroShop 2023 gira, por tanto, en torno al cumplimiento coherente del dise\u00f1o corporativo, proporcionado de forma centralizada e individualizado localmente con un alto valor de reconocimiento en grandes cadenas de tiendas de diferentes regiones y pa\u00edses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Acabamos con el pensamiento en blanco y negro! Los minoristas no tienen por qu\u00e9 decantarse por los medios digitales o impresos en el punto de venta. Ambos medios tienen su lugar en el acercamiento al cliente. En el PRESTIGE Solution Campus, Online Software demuestra que no es necesario un software distinto para cada medio y c\u00f3mo PRESTIGEenterprise puede utilizarse para automatizar de forma completa y exhaustiva muchos procesos en la creaci\u00f3n de publicidad para pantallas digitales, etiquetas electr\u00f3nicas para estanter\u00edas (ESL) y carteles impresos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se prestar\u00e1 especial atenci\u00f3n a la integraci\u00f3n del ESL en el panorama inform\u00e1tico existente y a los retos de la planificaci\u00f3n de marketing en todos los canales, independientemente del medio y del fabricante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La retransmisi\u00f3n en directo tambi\u00e9n ser\u00e1 cada vez m\u00e1s importante en 2023, despu\u00e9s de que un estudio de la Universidad de Kassel demostrara su efecto positivo en la credibilidad y, en consecuencia, en las ventas. La transparencia y la autenticidad son bien recibidas por los clientes y la retransmisi\u00f3n en directo ofrece la oportunidad de transmitir lo que ocurre en una granja de pollos, por ejemplo, directamente al mostrador de servicio del supermercado. De este modo, los clientes pueden conocer las condiciones reales en que se cr\u00edan los animales cuya carne, huevos o leche pueden comprar en la tienda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software sigue centr\u00e1ndose en la comunicaci\u00f3n interna con sus aplicaciones para eventos y comunidades. Cada vez son m\u00e1s los minoristas que descubren las aplicaciones como una forma de transmitir informaci\u00f3n a los empleados de forma r\u00e1pida y sencilla, f\u00e1cil de entender y segura. El correo electr\u00f3nico ha llegado a su fin y \u00bfqui\u00e9n no quiere prescindir de las cartas, por el bien del medio ambiente, pero tambi\u00e9n por los costes?  Los programas de formaci\u00f3n, los horarios de los comedores y del trabajo, as\u00ed como los comentarios r\u00e1pidos, pueden plasmarse f\u00e1cilmente en una aplicaci\u00f3n, y la AppBaukasten de PRESTIGEenterprise ya ofrece muchos m\u00f3dulos preparados para ello.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, Online Software, en colaboraci\u00f3n con el comercializador FRAMEN, mostrar\u00e1 c\u00f3mo las interfaces PRESTIGEenterprise permiten la comercializaci\u00f3n program\u00e1tica de alta calidad de espacios publicitarios digitales en el punto de venta. \"La publicidad program\u00e1tica totalmente automatizada es una de las \u00e1reas clave de crecimiento en el segmento de la publicidad DooH (digital out of home).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/online-software-ag.com\/es\/euroshop-2023\/\" target=\"_blank\" rel=\"noopener\">Euroshop 2023: Estas tendencias le esperan<\/a><br><br><strong>Acerca de Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Heidelberg lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tiendas y es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tiendas y la promoci\u00f3n de ventas, con m\u00e1s de 35.000 instalaciones en 35 pa\u00edses. Con el software <strong>PRESTIGEempresa<\/strong> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta, que incluye medios cl\u00e1sicos y medios de salida digitales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Para m\u00e1s informaci\u00f3n:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Software AG en l\u00ednea<br>Foro 7<br>69126 Heidelberg, Alemania<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/es\/\">software-ag.com en l\u00ednea<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Director de Marketing y Comunicaci\u00f3n<br>T. +49 6221 40508-682<br>F. +49 6221 40508-777<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Online Software zeigt auf dem PRESTIGE Solution Campus die weltweit einzige Digital Signage Software, die auch perfekt druckt \u2013 schwarz, wei\u00df und in Farbe. Heidelberg, 30 Januar 2023 +++ Mehr [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":70647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-38740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EuroShop 2023: Die bunte Welt des Handels schwarz auf wei\u00df erleben - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software mit seinen Veranstaltungs- und Community-Apps den Schwerpunkt auf interne Kommunikation sind f\u00fcr H\u00e4ndler optimal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/es\/pm-euroshop2023\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop 2023: Die bunte Welt des Handels schwarz auf wei\u00df erleben - 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