{"id":39920,"date":"2023-02-24T10:33:34","date_gmt":"2023-02-24T09:33:34","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=39920"},"modified":"2024-11-08T15:38:43","modified_gmt":"2024-11-08T14:38:43","slug":"pm-retail-media-marketing-de-calidad","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/pm-retail-media-qualitaetsvermarktung\/","title":{"rendered":"Retail Media Marketing de calidad"},"content":{"rendered":"

Online Software coopera con FRAMEN en la publicidad digital program\u00e1tica en el punto de venta basada en PRESTIGEenterprise. La soluci\u00f3n conjunta se presentar\u00e1 por primera vez en EuroShop 2023 en D\u00fcsseldorf.<\/em><\/p>\n\n\n\n

\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

Heidelberg, 24 de febrero de 2023 +++ <\/strong>Junto con su socio de marketing FRAMEN, una start-up de Axel Springer dedicada a la tecnolog\u00eda de medios para el comercio minorista, Online Software demostrar\u00e1 en el pabell\u00f3n 6\/A 57 de EuroShop 2023 c\u00f3mo se pueden utilizar las pantallas como punto de contacto digital en la tienda para generar ingresos de marketing a trav\u00e9s de la publicidad program\u00e1tica.<\/p>\n\n\n\n

FRAMEN ofrece una plataforma din\u00e1mica de distribuci\u00f3n de contenidos que lleva el infoentretenimiento, el entretenimiento y la publicidad en medios de pago para minoristas al tablero publicitario digital del comercio minorista. En EuroShop 2023, FRAMEN presentar\u00e1 su software en l\u00ednea como una forma de que los minoristas aprovechen autom\u00e1ticamente nuevas fuentes de ingresos en sus puntos de venta. La particularidad de la soluci\u00f3n hol\u00edstica con PRESTIGEenterprise es que el minorista conserva el 100% del control sobre lo que se muestra, en qu\u00e9 pantallas se muestra y en qu\u00e9 proporci\u00f3n se muestra en relaci\u00f3n con su propio contenido.<\/p>\n\n\n\n

Los minoristas ya utilizan pantallas para dirigirse digitalmente a los clientes en las tiendas y comunicarles ofertas, eventos, servicios y mucho m\u00e1s. Con FRAMEN, estas pantallas pueden utilizarse como canales publicitarios en las tiendas junto con socios industriales seleccionados. Gracias a un exhaustivo control de calidad, la pantalla puede abrirse como inventario publicitario en el punto de venta para la comercializaci\u00f3n en medios minoristas. Esto permite a los minoristas acceder a nuevas fuentes de ingresos sin renunciar al control de la comunicaci\u00f3n de su propia marca en las tiendas.<\/p>\n\n\n\n

Marketing de calidad significa el contenido adecuado en el momento adecuado y en el lugar adecuado para comunicarse con el cliente adecuado.

Acerca de FRAMEN<\/strong><\/p>\n\n\n\n

FRAMEN GmbH<\/a>

Acerca de Online Software AG<\/strong><\/p>\n\n\n\n

Desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Heidelberg lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tiendas y es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tiendas y la promoci\u00f3n de ventas, con m\u00e1s de 35.000 instalaciones en 35 pa\u00edses. Con el software PRESTIGEempresa<\/strong> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta, que incluye medios cl\u00e1sicos y medios de salida digitales.<\/p>\n\n\n\n

Para m\u00e1s informaci\u00f3n:<\/strong><\/p>\n\n\n\n

Software AG en l\u00ednea
Foro 7
69126 Heidelberg, Alemania
info@online-software-ag.de<\/a>
software-ag.com en l\u00ednea<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Director de Marketing y Comunicaci\u00f3n
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Online Software kooperiert mit FRAMEN bei der programmatischen digitalen POS-Werbung auf Basis von PRESTIGEenterprise. Erstmalig wird die gemeinsame L\u00f6sung auf der EuroShop 2023 in D\u00fcsseldorf pr\u00e4sentiert. Heidelberg, 24 Februar 2023 […]<\/p>\n","protected":false},"author":9,"featured_media":70646,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-39920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nRetail Media Qualit\u00e4tsvermarktung - Online Software AG<\/title>\n<meta name=\"description\" content=\"FRAMEN bietet eine dynamische Contentplattform an, die Infotainment, Entertainment sowie bezahlte Medienwerbung f\u00fcr den Einzelhandel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/es\/pm-retail-media-marketing-de-calidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Media Qualit\u00e4tsvermarktung - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"FRAMEN bietet eine dynamische Contentplattform an, die Infotainment, Entertainment sowie bezahlte Medienwerbung f\u00fcr den Einzelhandel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/es\/pm-retail-media-marketing-de-calidad\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-24T09:33:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T14:38:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_News_retail-media-qualitaetsvermarktung.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julia Strauch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Strauch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/pm-retail-media-qualitaetsvermarktung\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/pm-retail-media-qualitaetsvermarktung\\\/\"},\"author\":{\"name\":\"Julia Strauch\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/52179fb15851dddd1031d829e2e464b2\"},\"headline\":\"Retail Media Qualit\u00e4tsvermarktung\",\"datePublished\":\"2023-02-24T09:33:34+00:00\",\"dateModified\":\"2024-11-08T14:38:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/pm-retail-media-qualitaetsvermarktung\\\/\"},\"wordCount\":370,\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/pm-retail-media-qualitaetsvermarktung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/OnlineSoftwareAG_News_retail-media-qualitaetsvermarktung.jpg\",\"articleSection\":[\"News\",\"Pressemeldungen\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/pm-retail-media-qualitaetsvermarktung\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/pm-retail-media-qualitaetsvermarktung\\\/\",\"name\":\"Retail Media Qualit\u00e4tsvermarktung - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/pm-retail-media-qualitaetsvermarktung\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/pm-retail-media-qualitaetsvermarktung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/OnlineSoftwareAG_News_retail-media-qualitaetsvermarktung.jpg\",\"datePublished\":\"2023-02-24T09:33:34+00:00\",\"dateModified\":\"2024-11-08T14:38:43+00:00\",\"description\":\"FRAMEN bietet eine dynamische Contentplattform an, die Infotainment, Entertainment sowie bezahlte Medienwerbung f\u00fcr den Einzelhandel.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/pm-retail-media-qualitaetsvermarktung\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/online-software-ag.com\\\/pm-retail-media-qualitaetsvermarktung\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/pm-retail-media-qualitaetsvermarktung\\\/#primaryimage\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/OnlineSoftwareAG_News_retail-media-qualitaetsvermarktung.jpg\",\"contentUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/OnlineSoftwareAG_News_retail-media-qualitaetsvermarktung.jpg\",\"width\":1024,\"height\":768,\"caption\":\"Retail Media Display\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/pm-retail-media-qualitaetsvermarktung\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/online-software-ag.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Retail Media Qualit\u00e4tsvermarktung\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/online-software-ag.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/52179fb15851dddd1031d829e2e464b2\",\"name\":\"Julia Strauch\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Retail Media Quality Marketing - Online Software AG","description":"FRAMEN ofrece una plataforma de contenidos din\u00e1micos que proporciona infoentretenimiento, entretenimiento y publicidad de pago en medios para el sector minorista.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/es\/pm-retail-media-marketing-de-calidad\/","og_locale":"es_ES","og_type":"article","og_title":"Retail Media Qualit\u00e4tsvermarktung - Online Software AG","og_description":"FRAMEN bietet eine dynamische Contentplattform an, die Infotainment, Entertainment sowie bezahlte Medienwerbung f\u00fcr den Einzelhandel.","og_url":"https:\/\/online-software-ag.com\/es\/pm-retail-media-marketing-de-calidad\/","og_site_name":"Online Software AG","article_published_time":"2023-02-24T09:33:34+00:00","article_modified_time":"2024-11-08T14:38:43+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_News_retail-media-qualitaetsvermarktung.jpg","type":"image\/jpeg"}],"author":"Julia Strauch","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Julia Strauch","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/online-software-ag.com\/pm-retail-media-qualitaetsvermarktung\/#article","isPartOf":{"@id":"https:\/\/online-software-ag.com\/pm-retail-media-qualitaetsvermarktung\/"},"author":{"name":"Julia Strauch","@id":"https:\/\/online-software-ag.com\/#\/schema\/person\/52179fb15851dddd1031d829e2e464b2"},"headline":"Retail Media Qualit\u00e4tsvermarktung","datePublished":"2023-02-24T09:33:34+00:00","dateModified":"2024-11-08T14:38:43+00:00","mainEntityOfPage":{"@id":"https:\/\/online-software-ag.com\/pm-retail-media-qualitaetsvermarktung\/"},"wordCount":370,"publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"image":{"@id":"https:\/\/online-software-ag.com\/pm-retail-media-qualitaetsvermarktung\/#primaryimage"},"thumbnailUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_News_retail-media-qualitaetsvermarktung.jpg","articleSection":["News","Pressemeldungen"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/online-software-ag.com\/pm-retail-media-qualitaetsvermarktung\/","url":"https:\/\/online-software-ag.com\/pm-retail-media-qualitaetsvermarktung\/","name":"Retail Media Quality Marketing - Online Software AG","isPartOf":{"@id":"https:\/\/online-software-ag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/online-software-ag.com\/pm-retail-media-qualitaetsvermarktung\/#primaryimage"},"image":{"@id":"https:\/\/online-software-ag.com\/pm-retail-media-qualitaetsvermarktung\/#primaryimage"},"thumbnailUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_News_retail-media-qualitaetsvermarktung.jpg","datePublished":"2023-02-24T09:33:34+00:00","dateModified":"2024-11-08T14:38:43+00:00","description":"FRAMEN ofrece una plataforma de contenidos din\u00e1micos que proporciona infoentretenimiento, entretenimiento y publicidad de pago en medios para el sector minorista.","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/pm-retail-media-qualitaetsvermarktung\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/pm-retail-media-qualitaetsvermarktung\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/online-software-ag.com\/pm-retail-media-qualitaetsvermarktung\/#primaryimage","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_News_retail-media-qualitaetsvermarktung.jpg","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_News_retail-media-qualitaetsvermarktung.jpg","width":1024,"height":768,"caption":"Retail Media Display"},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/pm-retail-media-qualitaetsvermarktung\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"Retail Media Qualit\u00e4tsvermarktung"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Software AG en l\u00ednea","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Software AG en l\u00ednea","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/online-software-ag.com\/#\/schema\/person\/52179fb15851dddd1031d829e2e464b2","name":"Julia Strauch"}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/posts\/39920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/comments?post=39920"}],"version-history":[{"count":0,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/posts\/39920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/media\/70646"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/media?parent=39920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/categories?post=39920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/tags?post=39920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}