{"id":40069,"date":"2023-02-27T12:04:24","date_gmt":"2023-02-27T11:04:24","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=40069"},"modified":"2024-11-08T15:30:35","modified_gmt":"2024-11-08T14:30:35","slug":"software-multi-esl","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/multi-esl-software\/","title":{"rendered":"Software en l\u00ednea muestra software multi-ESL para empresas comerciales multinacionales"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>M\u00e1s visi\u00f3n de conjunto y m\u00e1xima flexibilidad con PRESTIGEenterprise, tambi\u00e9n para contenidos ESL: Online Software coopera con los principales fabricantes de ESL para simplificar la integraci\u00f3n en la planificaci\u00f3n publicitaria de las tiendas.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_PRESTIGEenterprise_ESL_Hanshow-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_PRESTIGEenterprise_ESL_Hanshow-1-1024x640.jpg\" alt=\"\" class=\"wp-image-70336\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_PRESTIGEenterprise_ESL_Hanshow-1-1024x640.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_PRESTIGEenterprise_ESL_Hanshow-1-300x188.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_PRESTIGEenterprise_ESL_Hanshow-1-768x480.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_PRESTIGEenterprise_ESL_Hanshow-1-18x12.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_PRESTIGEenterprise_ESL_Hanshow-1.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 27 de febrero de 2023 +++<\/strong> En el PRESTIGE Solution Campus del pabell\u00f3n 6\/A 57 de EuroShop 2023, Online Software presentar\u00e1 a sus socios de ESL (ESL - Electronic Shelf Label) Delfi, Hanshow, Rainus, SES imagotag y SoluM y mostrar\u00e1 c\u00f3mo puede ser la gesti\u00f3n de contenidos ESL independiente del proveedor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las ventajas de las etiquetas electr\u00f3nicas para estanter\u00edas son evidentes: control centralizado de precios, excelente actualizaci\u00f3n de productos y precios, actualizaciones r\u00e1pidas, ahorro de tiempo gracias a la automatizaci\u00f3n y reducci\u00f3n de la carga de trabajo de los empleados. Desde que la tecnolog\u00eda del papel electr\u00f3nico permiti\u00f3 mostrar fuentes, n\u00fameros y logotipos de forma que se ahorrara energ\u00eda -e incluso resaltarlos en color-, la tecnolog\u00eda ESL ha hecho furor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Despu\u00e9s de invertir en el hardware, el mayor reto consiste en gestionar el contenido e integrarlo en el entorno inform\u00e1tico existente. Los usuarios suelen utilizar un sistema de software ya existente, como PRESTIGEenterprise, para planificar la publicidad de sus tiendas\", explica Fritz Hanzek, asesor de ventas de ESL, y a\u00f1ade: \"Por eso resulta \u00fatil que existan interfaces con el sistema de gesti\u00f3n de ESL y que el etiquetado electr\u00f3nico de las estanter\u00edas tambi\u00e9n pueda planificarse y distribuirse utilizando el software ya existente\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fritz Hanzek, experto en ESL, asesora a los clientes minoristas de Online Software sobre la integraci\u00f3n de ESL desde octubre de 2022. Nacido en Austria, ayud\u00f3 a crear la empresa de tecnolog\u00eda minorista imagotag y la llev\u00f3 al \u00e9xito como proveedor l\u00edder de etiquetas electr\u00f3nicas de precio para el comercio minorista tradicional. M\u00e1s tarde, Hanzek se incorpor\u00f3 a SES imagotag como vicepresidente ejecutivo s\u00e9nior para Europa central y oriental y miembro del Consejo de Administraci\u00f3n Global, con responsabilidad sobre Alemania, Suiza, Austria, Europa del Este, Rusia, Turqu\u00eda y Brasil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con su plataforma de comunicaci\u00f3n PRESTIGEenterprise, Online Software AG ofrece un software con el que los minoristas pueden crear, planificar y distribuir toda la comunicaci\u00f3n de sus tiendas, tanto a dispositivos de salida digitales como pantallas, balanzas y ESL, como a impresoras para la impresi\u00f3n tradicional de carteles y etiquetas. Con Fritz Hanzek, la empresa de software est\u00e1 dando ejemplo de digitalizaci\u00f3n y avance del ESL. Al mismo tiempo, el mercado austriaco gana en importancia y se atiende m\u00e1s intensamente con el apoyo de Hanzek.<br><br><strong>Acerca de Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Heidelberg lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tiendas y es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tiendas y la promoci\u00f3n de ventas, con m\u00e1s de 35.000 instalaciones en 35 pa\u00edses. Con el software <strong>PRESTIGEempresa<\/strong> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta, que incluye medios cl\u00e1sicos y medios de salida digitales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Para m\u00e1s informaci\u00f3n:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Software AG en l\u00ednea<br>Foro 7<br>69126 Heidelberg, Alemania<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/es\/\">software-ag.com en l\u00ednea<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Director de Marketing y Comunicaci\u00f3n<br>T. +49 6221 40508-682<br>F. +49 6221 40508-777<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Mehr \u00dcberblick und gr\u00f6\u00dftm\u00f6gliche Flexibilit\u00e4t mit PRESTIGEenterprise \u2013 auch f\u00fcr ESL-Inhalte: Online Software kooperiert mit allen marktbedeutenden ESL Herstellern zur einfacheren Einbindung in die Filial-Werbeplanung. Heidelberg, 27. Februar 2023 +++ [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":70638,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-40069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Software zeigt Multi-ESL Software f\u00fcr Multi-Nationale Handelsunternehmen - Online Software AG<\/title>\n<meta name=\"description\" content=\"Meist nutzen die Anwender zur Planung ihrer Filialwerbung ein bestehendes Softwaresystem, wie beispielweise PRESTIGEenterprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/es\/software-multi-esl\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Software zeigt Multi-ESL Software f\u00fcr Multi-Nationale Handelsunternehmen - 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