{"id":40223,"date":"2023-03-06T15:53:40","date_gmt":"2023-03-06T14:53:40","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=40223"},"modified":"2024-11-08T15:28:37","modified_gmt":"2024-11-08T14:28:37","slug":"eurotienda-tendencias-2023-con-prestigio","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/euroshop-top-trends-2023-mit-prestige\/","title":{"rendered":"Principales tendencias de EuroShop en 2023 con PRESTIGE"},"content":{"rendered":"

Software en l\u00ednea con publicidad program\u00e1tica para marketing de calidad en medios minoristas, Scan & Go como aplicaci\u00f3n para smartphone y conexi\u00f3n ESL independiente del fabricante.<\/em><\/p>\n\n\n\n

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Heidelberg, 3 de marzo de 2023 +++<\/strong> Una vez m\u00e1s, Online Software dio la bienvenida a numerosos visitantes internacionales en su stand de EuroShop 2023. M\u00e1s de 81 000 visitantes profesionales se desplazaron este a\u00f1o a D\u00fcsseldorf para conocer en directo las \u00faltimas tendencias del comercio minorista.<\/p>\n\n\n\n

\"Los temas m\u00e1s destacados para los visitantes de EuroShop 2023 incluyeron el marketing de calidad de medios minoristas (publicidad program\u00e1tica @ POS) junto con Framen, filial de Axel Springer, y la conexi\u00f3n independiente del fabricante de nuestra plataforma de software PRESTIGEenterprise con etiquetas electr\u00f3nicas para estanter\u00edas (ESL) de proveedores l\u00edderes del mercado\", explica J\u00fcrgen Berens von Rautenfeld, director general de Online Software AG, y a\u00f1ade: \"La integraci\u00f3n de un cliente chatGPT para la creaci\u00f3n aut\u00f3noma basada en IA de publicidad digital en puntos de venta que impulsa las ventas atrajo mucha atenci\u00f3n como innovaci\u00f3n t\u00e9cnica presentada por primera vez.\"<\/p>\n\n\n\n

Los visitantes tambi\u00e9n mostraron gran inter\u00e9s por la soluci\u00f3n Scan & Go, muy f\u00e1cil de implementar con una aplicaci\u00f3n para smartphone, y por el uso de aplicaciones m\u00f3viles para acompa\u00f1ar digitalmente eventos y funciones. La soluci\u00f3n tierwohl.tv, que muestra retransmisiones en directo desde el granero directamente en el punto de venta, llam\u00f3 la atenci\u00f3n de muchos visitantes, y no solo del sector minorista de alimentaci\u00f3n. La soluci\u00f3n est\u00e1 lista para el mercado desde 2020 y se mostr\u00f3 a escala por primera vez en EuroShop. En combinaci\u00f3n con el queso o la carne pesados, tambi\u00e9n es posible mostrar informaci\u00f3n relevante sobre el granjero.<\/p>\n\n\n\n

Ya sean etiquetas electr\u00f3nicas para estanter\u00edas (ESL) o etiquetas de precio impresas, pantallas o carteles, cajas, balanzas o aplicaciones, la gesti\u00f3n de contenidos es un reto para el marketing centralizado de las grandes empresas minoristas. A menudo, cada soporte de visualizaci\u00f3n viene con su propio software como soluci\u00f3n independiente. En cambio, la plataforma de software PRESTIGEenterprise puede utilizarse tanto para planificar y distribuir mensajes publicitarios digitales como para gestionar soportes impresos. Esto convierte a PRESTIGEenterprise en el \u00fanico software de se\u00f1alizaci\u00f3n digital del mundo que tambi\u00e9n puede imprimir.<\/p>\n\n\n\n

PRESTIGEenterprise es algo m\u00e1s que un sistema de gesti\u00f3n de contenidos (CMS) para se\u00f1alizaci\u00f3n digital y medios impresos. Los minoristas no tienen por qu\u00e9 decantarse por los medios digitales o impresos en el punto de venta. Ambos medios tienen su lugar a la hora de dirigirse a los clientes. En el PRESTIGE Solution Campus, Online Software muestra que no es necesario disponer de software independiente para cada medio y c\u00f3mo PRESTIGEenterprise puede utilizarse para automatizar muchos procesos a la hora de crear publicidad para pantallas y carteles.

Acerca de Online Software AG<\/strong><\/p>\n\n\n\n

Desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Heidelberg lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tiendas y es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tiendas y la promoci\u00f3n de ventas, con m\u00e1s de 35.000 instalaciones en 35 pa\u00edses. Con el software PRESTIGEempresa<\/strong> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta, que incluye medios cl\u00e1sicos y medios de salida digitales.<\/p>\n\n\n\n

Para m\u00e1s informaci\u00f3n:<\/strong><\/p>\n\n\n\n

Software AG en l\u00ednea
Foro 7
69126 Heidelberg, Alemania
info@online-software-ag.de<\/a>
software-ag.com en l\u00ednea<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Director de Marketing y Comunicaci\u00f3n
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Online Software punktet mit programmatic advertising f\u00fcr Retail Media Qualit\u00e4tsvermarktung, Scan & Go als Smartphone-App und herstellerunabh\u00e4ngige ESL Anbindung. Heidelberg, 3. M\u00e4rz 2023 +++ Auf der EuroShop 2023 konnte Online […]<\/p>\n","protected":false},"author":9,"featured_media":70636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-40223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nEuroShop Top Trends 2023 mit PRESTIGE - Online Software AG<\/title>\n<meta name=\"description\" content=\"PRESTIGEenterprise von Online Software AG ist mehr als ein Content Management System (CMS) f\u00fcr Digital Signage und Print-Medien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/es\/eurotienda-tendencias-2023-con-prestigio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop Top Trends 2023 mit PRESTIGE - 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