{"id":42078,"date":"2023-04-27T12:00:44","date_gmt":"2023-04-27T10:00:44","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=42078"},"modified":"2024-11-08T15:27:33","modified_gmt":"2024-11-08T14:27:33","slug":"mas-prestigio-para-el-taller","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/mehr-prestige-fuer-die-retail-garage\/","title":{"rendered":"M\u00e1s PRESTIGIO para el taller"},"content":{"rendered":"

Online Software equipa la sala de exposiciones para las tecnolog\u00edas del futuro en el comercio minorista con PRESTIGE. La instalaci\u00f3n interactiva tierwohl.tv refuerza la confianza del consumidor con retransmisiones en directo a la carta desde el establo y crea transparencia en la cr\u00eda de animales.<\/em><\/p>\n\n\n\n

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Heidelberg\/Berl\u00edn, 27 de abril de 2023 +++<\/strong> Dar vida a las tecnolog\u00edas del futuro para los minoristas: este es el objetivo de la nueva sala de exposiciones Retail Garage de Berl\u00edn. El centro de experiencias presenta formas prometedoras de utilizar las tecnolog\u00edas digitales para que el comercio minorista moderno resulte atractivo para los clientes.<\/p>\n\n\n\n

Entre los objetos expuestos en la zona de acceso p\u00fablico situada en medio del centro comercial berlin\u00e9s \"The Playce\", en la Potsdamer Platz, los visitantes tambi\u00e9n encontrar\u00e1n una estela en la que se pueden ver retransmisiones en directo desde los establos de gallinas ponedoras, cerdos alimentados con paja y ganado vacuno. La soluci\u00f3n que hay detr\u00e1s se llama tierwohl.tv. La idea es ofrecer a los clientes una visi\u00f3n de la cr\u00eda y las condiciones de vida de los animales cuya carne quieren comprar y cuyos huevos quieren comer. Y todo ello directamente en el estante, en el punto de venta, en el lugar donde se toma la decisi\u00f3n de compra, es decir, en pleno mercado de la alimentaci\u00f3n, simplemente mediante una transmisi\u00f3n en directo en el estante de los huevos o en el mostrador de servicio. El objetivo: generar confianza y respaldar las declaraciones sobre regionalidad y cr\u00eda con im\u00e1genes en directo. Crear transparencia.<\/p>\n\n\n\n

La plataforma de software PRESTIGEenterprise es capaz de reproducir varios flujos uno tras otro como una lista de reproducci\u00f3n informativa y en una plantilla estandarizada. Tambi\u00e9n se puede a\u00f1adir informaci\u00f3n adicional y ofertas sobre el producto como contenido del programa, que luego se muestra a los clientes en la pantalla. El socio de hardware Dekora Design lo empaqueta todo en una estela antivand\u00e1lica.<\/p>\n\n\n\n

El Retail Garage muestra a los minoristas qu\u00e9 tecnolog\u00edas pioneras pueden utilizarse ya hoy en sus tiendas. Tambi\u00e9n ofrece a los minoristas una plataforma para intercambiar ideas sobre el uso espec\u00edfico de las soluciones de digitalizaci\u00f3n en la vida cotidiana y debatir su valor a\u00f1adido para los clientes. El proyecto conjunto del Mittelstand-Digital Zentrum Handel, la Asociaci\u00f3n Alemana de Minoristas y el EHI Retail Institute tiene como objetivo proporcionar informaci\u00f3n sobre las innovaciones del sector minorista del ma\u00f1ana, crear una comprensi\u00f3n de las innovaciones digitales y tecnol\u00f3gicas y, de este modo, apoyar el atractivo del comercio minorista tradicional en Alemania. M\u00e1s informaci\u00f3n.<\/a>

tierwohl.tv - Livestream en la b\u00e1scula <\/strong><\/p>\n\n\n\n

tierwohl.tv, una marca de Blue Lava GmbH, ayuda a los minoristas de alimentaci\u00f3n, las carnicer\u00edas especializadas y los ganaderos asociados a comunicar a los consumidores su compromiso con un mayor bienestar animal de forma convincente y cre\u00edble. El objetivo es ofrecer a los consumidores una visi\u00f3n sin tapujos de las condiciones de cr\u00eda y de vida de los animales de granja cuya carne compran y cuyos huevos quieren comer, a trav\u00e9s de la televisi\u00f3n en directo mientras hacen la compra de alimentos. Y por los que est\u00e1n dispuestos a gastar m\u00e1s dinero que por la carne de un animal criado en una granja industrial an\u00f3nima.<\/p>\n\n\n\n

Para ello, tierwohl.tv pone a disposici\u00f3n de agricultores y comerciantes especializados una plataforma que permite retransmitir en directo desde el establo a las pantallas de la tienda del comerciante.<\/p>\n\n\n\n

El iniciador de la soluci\u00f3n de retransmisi\u00f3n en directo tierwohl.tv es Online Software AG, cuya plataforma de software PRESTIGEenterprise, l\u00edder del mercado, muestra individualmente el programa, incluidas las retransmisiones en directo, en las pantallas de tiendas especializadas y supermercados.<\/p>\n\n\n\n

M\u00e1s informaci\u00f3n www.tierwohl.tv<\/a>.

Acerca de Online Software AG<\/strong><\/p>\n\n\n\n

Desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Heidelberg lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tiendas y es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tiendas y la promoci\u00f3n de ventas, con m\u00e1s de 35.000 instalaciones en 35 pa\u00edses. Con el software PRESTIGEempresa<\/strong> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta, que incluye medios cl\u00e1sicos y medios de salida digitales.<\/p>\n\n\n\n

Para m\u00e1s informaci\u00f3n:<\/strong><\/p>\n\n\n\n

Software AG en l\u00ednea
Foro 7
69126 Heidelberg, Alemania
info@online-software-ag.de<\/a>
software-ag.com en l\u00ednea<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Director de Marketing y Comunicaci\u00f3n
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Online Software stattet Showroom f\u00fcr Zukunftstechnologien im Handel mit PRESTIGE aus. Interaktive tierwohl.tv Installation st\u00e4rkt mit abrufbaren Livestreams aus dem Stall das Verbrauchervertrauen und schafft Transparenz in der Tierhaltung Heidelberg\/Berlin, […]<\/p>\n","protected":false},"author":8,"featured_media":70631,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-42078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nMehr PRESTIGE f\u00fcr die Retail Garage - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Softwareplattform PRESTIGEenterprise ist in der Lage mehrere Streams als informative Playlist, in einer Vorlage nacheinander abzuspielen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/es\/mas-prestigio-para-el-taller\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mehr PRESTIGE f\u00fcr die Retail Garage - 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