{"id":53401,"date":"2024-02-21T15:27:38","date_gmt":"2024-02-21T14:27:38","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=53401"},"modified":"2025-04-11T11:15:32","modified_gmt":"2025-04-11T09:15:32","slug":"pm-retail-media-cooperation","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/pm-retail-media-kooperation\/","title":{"rendered":"FRAMEN y Online Software AG consiguen nuevos clientes para su cooperaci\u00f3n en el sector de los medios de comunicaci\u00f3n al por menor"},"content":{"rendered":"
\"\"<\/a><\/figure>\n\n\n\n

Berl\u00edn \/ Heidelberg 21 de febrero de 2024 + + + +<\/strong> Online Software AG y FRAMEN ponen en marcha con \u00e9xito su asociaci\u00f3n de medios de comunicaci\u00f3n para minoristas, concluida el a\u00f1o pasado. Bas\u00e1ndose en la \u00faltima versi\u00f3n de PRESTIGEenterprise, cada vez son m\u00e1s los minoristas que aprovechan la colaboraci\u00f3n entre una potente plataforma de servidor para medios minoristas y la experiencia en marketing de FRAMEN. La caracter\u00edstica especial de esta innovadora soluci\u00f3n es que los minoristas pueden utilizar sus instalaciones de medios en el punto de venta de la tienda como una rentable implementaci\u00f3n de medios minoristas con un solo clic.<\/p>\n\n\n\n

El m\u00f3dulo Retail Media Server permite a los propietarios de tiendas mostrar program\u00e1ticamente contenidos de pago en sus pantallas y monetizarlos. Detr\u00e1s de la comercializaci\u00f3n est\u00e1 el scaleup de tecnolog\u00eda de medios FRAMEN, que ofrece a los anunciantes la oportunidad de anunciarse en el punto de venta de esta forma.<\/p>\n\n\n\n

Despu\u00e9s de Edeka, la TVG tambi\u00e9n se centra en el producto<\/strong><\/p>\n\n\n\n

Tras el \u00e9xito de la colaboraci\u00f3n con Edeka<\/a> Touristik Vertriebsgesellschaft, abreviado TVG, est\u00e1 implantando PRESTIGEenterprise 6.3 en sus agencias de viajes, como Flugb\u00f6rse, 5vorFlug Reiseb\u00fcro y sonnenklarTV Reiseb\u00fcro. Se espera que m\u00e1s de 300 agencias de viajes est\u00e9n en l\u00ednea a finales del primer trimestre de 2024.<\/p>\n\n\n\n

\"PRESTIGEenterprise 6.3 ofrece una soluci\u00f3n revolucionaria para el sector minorista y estamos orgullosos de realizar la comercializaci\u00f3n a trav\u00e9s de nuestra plataforma. La asociaci\u00f3n con TVG pone de relieve la versatilidad y eficacia de nuestra soluci\u00f3n basada en la cooperaci\u00f3n con Online Software AG\", afirma Dimitri G\u00e4rtner, cofundador y CEO de FRAMEN.<\/p>\n\n\n\n

Esta ampliaci\u00f3n crea una nueva red para los anunciantes, que pueden lanzar campa\u00f1as publicitarias espec\u00edficas a trav\u00e9s del Gestor de Anuncios de FRAMEN. Esta red ofrece un nuevo punto de contacto en el punto de necesidad para la pr\u00f3xima temporada navide\u00f1a.<\/p>\n\n\n\n

Un paso m\u00e1s hacia el futuro de los medios de comunicaci\u00f3n minoristas<\/strong><\/p>\n\n\n\n

Esta cooperaci\u00f3n marca un paso importante en la evoluci\u00f3n de los medios de comunicaci\u00f3n minoristas y ofrece a los minoristas la oportunidad de promocionar sus productos de forma innovadora y eficaz. PRESTIGEenterprise 6.3 junto con la plataforma FRAMEN promete una integraci\u00f3n perfecta y satisfactoria para los minoristas que buscan nuevas formas de activar a sus clientes.<\/p>\n\n\n\n

En la EuroCIS 2024 de D\u00fcsseldorf, esta cooperaci\u00f3n se presentar\u00e1 en exclusiva en el stand 58 de Online Software AG, en el pabell\u00f3n 9, y se mostrar\u00e1 in situ a los visitantes interesados.<\/p>\n\n\n\n

MARCOS<\/strong><\/p>\n\n\n\n

FRAMEN es el proveedor l\u00edder de contenidos de informaci\u00f3n, entretenimiento y publicidad en pantallas de gimnasios, hoteles y espacios de coworking. El escalado de la tecnolog\u00eda de medios permite la visualizaci\u00f3n en todas las pantallas est\u00e1ndar de los espacios de uso comercial. FRAMEN permite a anunciantes y operadores de espacios conectar y compartir contenidos relevantes con sus grupos objetivo. Con FRAMEN Ads Manager, los anunciantes pueden reservar, lanzar y gestionar campa\u00f1as de forma program\u00e1tica en cuesti\u00f3n de minutos, al tiempo que analizan el rendimiento en tiempo real. Al mismo tiempo, los operadores de emplazamientos pueden monetizar sus pantallas ofreciendo contenidos a trav\u00e9s de FRAMEN Screen Manager. FRAMEN tiene su sede en Berl\u00edn y fue fundada en 2018 por Magdalena Pusch, Dimitri G\u00e4rtner, Alexander G\u00e4rtner y Sveatoslav Podobinschi. FRAMEN opera actualmente en 24 pa\u00edses con casi 100 empleados. Puede encontrar m\u00e1s informaci\u00f3n en www.framen.com<\/a>.<\/p>\n\n\n\n

Software AG en l\u00ednea<\/strong><\/p>\n\n\n\n

Desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Heidelberg lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tiendas y es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tiendas y la promoci\u00f3n de ventas, con m\u00e1s de 35.000 instalaciones en 35 pa\u00edses. Con el software PRESTIGEempresa<\/strong> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta, que incluye medios cl\u00e1sicos y medios de salida digitales.<\/p>\n\n\n\n

Para m\u00e1s informaci\u00f3n:<\/strong><\/p>\n\n\n\n

Software AG en l\u00ednea
Foro 7
69126 Heidelberg, Alemania
info@online-software-ag.de<\/a>
software-ag.com en l\u00ednea<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Director de Marketing y Comunicaci\u00f3n
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Berlin \/ Heidelberg 21.02.2024 + + + Die Online Software AG und FRAMEN starten erfolgreich mit ihrer im letzten Jahr geschlossenen Retail Media Partnerschaft f\u00fcr den Handel. Auf Basis der […]<\/p>\n","protected":false},"author":8,"featured_media":70613,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-53401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nFRAMEN und Online Software AG gewinnen weitere Kunden f\u00fcr ihre Retail Media Kooperation - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mit PRESTIGEenterprise und FRAMEN k\u00f6nnen H\u00e4ndler POS-Screens einfach monetarisieren und bezahlte Inhalte programmatisch steuern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/es\/pm-retail-media-cooperation\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FRAMEN und Online Software AG gewinnen weitere Kunden f\u00fcr ihre Retail Media Kooperation - 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