{"id":58570,"date":"2024-06-03T09:00:45","date_gmt":"2024-06-03T07:00:45","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=58570"},"modified":"2024-11-08T14:15:25","modified_gmt":"2024-11-08T13:15:25","slug":"pm-digital-oversize-en-hagemeyer","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/pm-digitale-uebergroesse-bei-hagemeyer\/","title":{"rendered":"Sobredimensionamiento digital en Hagemeyer"},"content":{"rendered":"

Impresionante instalaci\u00f3n de pantallas de 7 metros de altura en dos plantas. Integrado en el entorno inform\u00e1tico existente, Hagemeyer gestiona el contenido de sus videowalls y de todas las dem\u00e1s pantallas mediante la plataforma de software PRESTIGEenterprise de Online Software AG.<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

Minden\/Heidelberg, 03\/06\/2024 +++<\/strong> La empresa de moda Hagemeyer es un im\u00e1n para las compras en Minden. El h\u00e9roe local tiene una amplia zona de influencia que se extiende hasta Hannover. S\u00f3lo se puede tener tanto \u00e9xito si se avanza con los tiempos, raz\u00f3n por la cual la tienda de moda ya ha sido objeto de varias reformas importantes. En el marco de la remodelaci\u00f3n del departamento de deportes, se instal\u00f3 un videowall de 7 metros de alto y 3 de ancho que conecta dos niveles. Los contenidos gigantescos se muestran con una nitidez impresionante en los p\u00edxeles de 0,8 mm y confieren al departamento una sensaci\u00f3n \u00e9pica.<\/p>\n\n\n\n

Pero eso no es todo, hay otros videowalls y pantallas individuales por toda la tienda que encajan perfectamente en el dise\u00f1o de la tienda y a\u00f1aden un toque digital. El n\u00famero de dispositivos no ha dejado de crecer de a\u00f1o en a\u00f1o, y con \u00e9l el reto de ofrecer contenidos adecuados. Por eso, ya en 2013, Hagemeyer decidi\u00f3 utilizar la plataforma de software PRESTIGEenterprise para la gesti\u00f3n de contenidos de sus pantallas y videowalls.<\/p>\n\n\n\n

\"Con la reforma, hemos dado al deporte una presencia destacada en 2.000 metros cuadrados de nuestras instalaciones y lo hemos exhibido digitalmente. El videowall realza los techos abiertos a la 2\u00aa planta y confiere al espacio una altura moderna. En general, las grandes pantallas y los peque\u00f1os videowalls dan vida a nuestros departamentos de moda\", explica Martin Heinzmann, director de operaciones de Hagemeyer. \"Paso a paso, hemos conectado todas las pantallas a PRESTIGEenterprise. Esto facilita mucho la gesti\u00f3n y el control de las m\u00e1s de 20 pantallas.\"<\/p>\n\n\n\n

Adem\u00e1s de los atmosf\u00e9ricos v\u00eddeos de moda, la empresa tambi\u00e9n comunica sus propias inquietudes. En varios lugares, por ejemplo, se hace referencia al restaurante interno hermann's<\/em> referido. En las escaleras mec\u00e1nicas, hay estelas digitales que alternan la informaci\u00f3n sobre la planta con el reclutamiento: \"Forme parte del equipo Hagemeyer... y solicite empleo ahora\", una integraci\u00f3n realmente elegante del reclutamiento en la comunicaci\u00f3n publicitaria de la planta. Las pantallas de la caja principal, en particular, donde a veces hay tiempos de espera cortos, muestran esta campa\u00f1a de reclutamiento. La informaci\u00f3n sobre el sistema de aparcamiento sin barreras, los nuevos productos de temporada y las tarjetas de cliente tambi\u00e9n son claramente visibles para los clientes que esperan en este punto.<\/p>\n\n\n\n

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Software AG en l\u00ednea<\/strong><\/p>\n\n\n\n

Desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Heidelberg lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tiendas y es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tiendas y la promoci\u00f3n de ventas, con m\u00e1s de 35.000 instalaciones en 35 pa\u00edses. Con el software PRESTIGEempresa<\/strong> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta, que incluye medios cl\u00e1sicos y medios de salida digitales.<\/p>\n\n\n\n

Para m\u00e1s informaci\u00f3n:<\/strong><\/p>\n\n\n\n

Software AG en l\u00ednea
Foro 7
69126 Heidelberg, Alemania
info@online-software-ag.de<\/a>
software-ag.com en l\u00ednea<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Director de Marketing y Comunicaci\u00f3n
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Beeindruckende Displayinstallation ragt mit sportlichen 7 Metern \u00fcber zwei Stockwerke. Eingebunden in die bestehende IT-Landschaft managt Hagemeyer die Inhalte seiner Videowalls und aller anderen Bildschirme \u00fcber die Softwareplattform PRESTIGEenterprise der […]<\/p>\n","protected":false},"author":9,"featured_media":70606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-58570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nDigitale \u00dcbergr\u00f6\u00dfe bei Hagemeyer - Online Software AG<\/title>\n<meta name=\"description\" content=\"Zum perfektem Ladendesign mit Videowalls und Einzelbildschirmen. 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